{"id":4279388,"url":"https://alion.io/job/mars-sr-brand-manager-pedigree","title":"Sr Brand Manager - Pedigree","company":{"id":94439,"name":"Mars","domain":"mars.com","url":"https://alion.io/company/mars","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":71,"ghost_share":0,"stale_share":0.944,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Querétaro, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-13T20:05:13Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T20:05:13Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Job Description:\nSenior Brand Manager - Mars Petcare - Querétaro, MX\nYour Purpose and Impact at Mars\nThis position represents a key leadership opportunity to drive the growth and strategic direction of our iconic, market-leading pet nutrition brands. \nIn this role, you will collaborate with a highly accomplished team of Associates in a rapidly growing global category, working together every day to drive business success and bring our global purpose to life: A Better World for Pets.\nAs a Senior Brand Manager, your mission will be to identify new growth sources, co-create the long-term brand strategy, and lead the flawless execution of our annual marketing plans to keep our brands mentally and physically available for pet parents. Working in a highly collaborative, purpose-driven environment, you will have full ownership of the brand portfolio’s financial performance and demand generation plans. This role offers the autonomy to influence cross-functional teams and shape the future of pet care, supported by a culture that empowers you to learn, dream, and develop.\nWhat are we looking for?\nEssential Requirements\nUniversity Degree in Business, Marketing, Industrial Engineering, Finance, or related areas.\nSolid experience in brand marketing within international fast-moving consumer goods (FMCG) companies, with a minimum of 6 years in the field.\nAt least 2 years of dedicated experience specifically acting as a Brand Manager within the FMCG industry.\nStrong business acumen with a solid understanding of portfolio management, budget tracking, and financial performance metrics (P&L, expenditures, and ROI).\nDemonstrated ability to lead complex projects, influence cross-functional stakeholders, and guide project teams without direct authority.\nFluent professionalEnglish proficiency to communicate effectively with regional and global marketing teams.\nDesirable Requirements\nProven experience in digital marketing, media planning, social media strategy, and campaign performance measurement.\nExperience managing external creative, media, or public relations agencies, ensuring collaborative partnerships and continuous performance.\nBackground in co-creating long-term innovation pipelines in collaboration with Research and Development (R&D) or product development teams.\nWhat will be your key responsibilities?\nCo-create the five-year brand strategy and future innovation pipelines in close collaboration with the Category Director, regional, and global marketing teams.\nLead and develop the annual marketing plan with full ownership of execution, ensuring outstanding campaign delivery across all channels.\nManage the financial health of the brand portfolio, optimizing budgets, commercial expenditures, and product profitability.\nAnalyze market trends, competitor positioning, and consumer insights to identify demand opportunities and determine optimal timing for new product launches.\nPartner with Sales, Finance, Revenue Management, and Customer Marketing teams to ensure customer and shopper needs are integrated into our brand activations.\nDevelop integrated demand generation plans across media, digital platforms, social media, influencers, and instore shopper marketing touchpoints.\nWhat can you expect from Mars?\nWork with over 150,000 diverse and talented Associates, all guided by The Five Principles.\nJoin a purpose-driven company, where we’re striving to build the world we want tomorrow, today.\nBest-in-class learning and development support from day one, including access to our in-house Mars University.\nAn industry competitive salary and benefits package, including company 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