{"id":3236218,"url":"https://alion.io/job/massive-bio-marketing-manager","title":"Marketing Manager","company":{"id":1846170,"name":"Massive Bio","domain":"massivebio.com","url":"https://alion.io/company/massivebio","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Istanbul, Turkey"],"countries":["TR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":45000,"max_usd":108000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-10-24T11:57:49Z","employer_posted_date":"2026-10-24","last_verified_at":"2026-10-27T16:01:24Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Massive Bio\nEvery cancer patient deserves access to treatment options. Massive Bio is an AI-powered precision medicine platform transforming how cancer patients discover and access clinical trials by eliminating the barriers of geography, financial constraints, and information asymmetry that have historically limited enrollment.\nFounded in 2015 and headquartered in US, Massive Bio is scaling its impact globally by powering operations across multiple countries and bringing innovative cancer treatment options to a rapidly growing and diverse population of patients. Through our proprietary AI platform, we connect individuals to clinical trials worldwide and partner with leading pharmaceutical companies, contract research organizations (CROs), and healthcare systems to accelerate drug development and expand equitable access to cutting-edge therapies.\nWe're recognized as a leader in health-tech innovation. Massive Bio was featured as #4 in Fast Company's Startup 100 list for Turkey and has raised $24M total funding from impact-driven investors including Revo Capital, the International Finance Corporation, and Cavendish Impact Foundation, validating both our business model and our mission-driven approach.\nThe Opportunity\nAs we continue to expand our reach and impact, we are looking for an experienced Marketing Manager to lead our marketing function, strengthen our global brand presence, and drive scalable patient acquisition across international markets, with a strong focus on the US.\nThis is a senior leadership role that combines performance-driven growth marketing with broader marketing responsibilities, including brand development, product marketing, events, partnerships, and integrated marketing communications.\nYou will lead and develop a marketing team, manage the budgets, and work closely with executive leadership to translate business priorities into measurable marketing outcomes.\nThe ideal candidate combines strong commercial and analytical thinking with creativity, leadership, and the ability to build a cohesive marketing strategy across both digital and traditional channels.\nWhat You'll Own\nMarketing Strategy & Leadership\nOwn and execute the overall global marketing strategy, with a strong focus on the US market, aligned with Massive Bio's business objectives and patient recruitment priorities.\n\nLead, mentor, and develop the marketing team and oversight of broader marketing initiatives.\n\nEstablish clear team objectives, KPIs, performance expectations, and accountability frameworks.\n\nDevelop annual and quarterly marketing plans, budgets, and resource allocation strategies.\n\nPartner with executive leadership to identify growth opportunities, prioritize investments, and support market expansion.\n\nManage external agencies, vendors, and marketing partners while ensuring high-quality execution and measurable results.\n\nGrowth Marketing & Patient Acquisition\nOwn the overall patient acquisition strategy, ensuring a consistent and scalable pipeline of qualified patients for clinical trial opportunities.\n\nOversee performance marketing activities across Google Ads, Meta Ads, paid social, search, and other relevant acquisition channels.\n\nGuide the Growth team in campaign strategy, budget allocation, experimentation, and performance optimization.\n\nMonitor and improve acquisition metrics, including cost per acquisition, cost per qualified patient, conversion rates, and marketing ROI.\n\nLead full-funnel optimization initiatives, from initial patient engagement through qualification and enrollment-related conversion milestones.\n\nIdentify and scale new acquisition opportunities through organic search, content, partnerships, referrals, community engagement, and emerging channels.\n\nCollaborate with Clinical Operations, Patient Engagement, Product, and Data teams to improve lead quality, patient journeys, and recruitment outcomes.\n\nBuild forecasting, reporting, and measurement frameworks to evaluate marketing effectiveness across campaigns, markets, and clinical studies.\n\nBrand Marketing & Communications\nDevelop and strengthen Massive Bio's global brand positioning, awareness, and credibility across international healthcare markets, with a particular focus on the US.\n\nLead integrated brand campaigns that communicate Massive Bio's mission, technology, and value proposition to patients, healthcare providers, and industry stakeholders.\n\nEnsure consistent brand messaging across digital platforms, corporate communications, marketing materials, and external initiatives.\n\nOversee content marketing, thought leadership, social media strategy, public relations, and corporate marketing communications.\n\nDevelop marketing initiatives that build patient trust and reinforce Massive Bio's position in oncology and precision medicine.\n\nProduct Marketing & Go-to-Market\nPartner with Product and Commercial teams to develop positioning, messaging, and go-to-market strategies for new products, services, and platform capabilities.\n\nTranslate complex healthcare and AI-driven solutions into clear, compelling value propositions for relevant audiences.\n\nSupport product launches, new clinical study campaigns, and market expansion initiatives.\n\nDevelop product marketing materials, presentations, campaigns, and sales enablement assets.\n\nGather market insights, competitive intelligence, and audience feedback to inform marketing and product strategies.\n\nEvents, Partnerships & Traditional Marketing\nPlan and oversee Massive Bio's participation in relevant healthcare, oncology, clinical research, and pharmaceutical industry events.\n\nLead event marketing initiatives, including conferences, exhibitions, webinars, sponsorships, and industry networking opportunities.\n\nDevelop integrated marketing campaigns that combine digital acquisition with offline and traditional marketing activities.\n\nIdentify opportunities for co-marketing, strategic partnerships, healthcare provider engagement, and community-based awareness initiatives.\n\nMeasure the impact of events and traditional marketing activities on brand visibility, engagement, partnerships, and patient acquisition.\n\nMarketing Performance & Operations\nOwn marketing performance reporting and provide regular strategic updates to executive leadership.\n\nEstablish scalable marketing processes, reporting dashboards, and cross-functional workflows.\n\nEvaluate marketing investments based on business impact, acquisition efficiency, and long-term growth potential.\n\nEnsure marketing activities comply with applicable healthcare marketing regulations, patient privacy requirements, and company standards.\n\nWho You Are\nRequired\n8+ years of experience in marketing, with significant exposure to growth marketing, performance marketing, digital acquisition, and broader marketing strategy.\n\nProven experience leading and developing marketing teams, managing performance, and overseeing multiple marketing workstreams.\n\nStrong track record of building and executing marketing strategies that deliver measurable acquisition, engagement, and business growth.\n\nSolid understanding of paid acquisition channels, particularly Google Ads and Meta Ads, including campaign economics, optimization, and budget management.\n\nExperience managing substantial marketing budgets and allocating resources across digital and traditional channels.\n\nDemonstrated ability to lead integrated marketing initiatives covering growth, brand, content, product marketing, and events.\n\nStrong analytical capabilities, with experience using marketing analytics, attribution, CRM, and performance reporting tools.\n\nExperience developing and executing marketing strategies for the US market, with an understanding of US customer behavior, marketing channels, and competitive dynamics.\n\nExcellent stakeholder management, communication, and presentation skills, including experience working directly with senior leadership.\n\nAbility to balance strategic planning with hands-on execution in a fast-paced, evolving environment.\n\nExcellent English communication skills.\n\nNice to Have\nExperience in healthcare, health-tech, digital health, oncology, clinical research, or other regulated industries.\n\nFamiliarity with patient acquisition, patient engagement, clinical trial recruitment, or healthcare consumer marketing.\n\nExperience marketing products or services to both B2C and B2B audiences.\n\nBackground in scaling marketing functions within technology-driven or high-growth organizations.\n\nExposure to AI-powered products, data-driven platforms, or complex digital 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