{"id":234183,"url":"https://alion.io/job/match-group-associate-manager-culture-content","title":"Associate Manager, Culture & Content","company":{"id":4277,"name":"Match Group","domain":"mtch.com","url":"https://alion.io/company/match-group","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":72,"open_postings":12,"ghost_share":0,"stale_share":0.917,"repost_share":0,"time_to_fill_p50_days":62,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Management","role_family":"Management","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":95000,"max":110000,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Figma","optional":false}],"status":"live","first_seen_at":"2026-08-14T21:32:48Z","employer_posted_date":"2026-08-14","last_verified_at":"2026-11-03T01:51:20Z","board_verified":true,"closed_at":null,"days_open":80,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":80},"description":"Match Group is a leading provider of dating products worldwide. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.\nWhen it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.\nMatch Group is seeking an Associate Manager of Culture & Content to lead social, creators, partnerships, and content across a portfolio of Match Group brands. Sitting within the Everyone & Everywhere portfolio, this role brings each brand's strategy to life through culturally relevant storytelling, authentic collaborations, and social engagement.\nReporting to the Director of Culture & Content, this person will own approximately 2-3 brands while serving as the primary day-to-day partner out of our Los Angeles office.\nCulture & Social:\nSpot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities, including identifying the right moments and spaces for brands to authentically join cultural conversations.\n\nDevelop always-on and campaign plans with cross-functional and agency partners - driving the creative bar and ensuring integrated execution across functions\n\nOwn the full content lifecycle for quick-turn, organic content often with little to no outside production support: ideation, concepting, scripting/storyboarding, filming/content capture, and editing across short-form video and static formats\n\nAdapt and repurpose influencer, UGC, campaign, and IRL activation footage into platform-native content in near real time\n\nTranslate organic to paid content by working with media, brand, and creative teams to ensure a consistent flow of content into our paid flywheel\n\nOwn day-to-day social planning and publishing across all social platforms, ensuring content reflects platform best practices and audience expectations\n\nPartner with community management to foster meaningful conversations and help evolve each brand’s voice across owned channels\n\nProtect brand trust through social monitoring, triaging timely interactions, and execuing escalation protocols with cross-functional partners\n\nProtect brand trust through timely and accurate responses\n\nCreators, Partnerships & Experiences:\nBuild creator rosters aligned with each brand’s audience\n\nCoordinate creator and partner campaign execution, approvals, timelines, and performance tracking\n\nNurture and support long-term relationships that strengthen brand affinity\n\nExecute partnerships and IRL activations that expand relevance, credibility, reach, and conversation\n\nLead the connected 360 plan across social, community, creators, partnerships, experiences, and paid amplification.\n\nLeadership & Measurement:\nCollaborate with brand, insights, creative, PR, product, growth, and analytics\n\nSupport agency partners and external vendors throughout campaign development\n\nPartner with analytics and growth teams to analyze results and identify actionable learnings\n\nRecommend optimizations that improve engagement, creator performance, and business outcomes\n\nExpected to measure and track KPIs across content and community performance, including engagement quality, organic and creator performance, sentiment, share of voice, content efficiency, and audience participation.\n\nWhat We're Looking For:\n3-5 years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines\n\nStrong understanding of social-first storytelling and platform-native creative\n\nDemonstrated, hands-on content creation skills are required for this role - you must be able to independently concept, shoot, and edit content (proficiency with tools like CapCut, Premiere, Figma, or equivalent is expected)\n\nA portfolio or reel showing native social content you've personally created and edited (not just directed or briefed)\n\nDeep understanding of major and emerging platforms, distinct community dynamics per channel, and the agility to pivot strategic approaches\n\nProven success building culturally relevant programs that generate conversation, engagement, and brand love\n\nStrong consumer instinct and cultural empathy across different audiences, communities, and subcultures\n\nExcellent communication and project management skills\n\nAbility to balance multiple brands and competing priorities\n\nStrong creative instincts, editorial judgment, and ability to move quickly on opportunity.\n\nExperience managing cross-functional teams and external partners from idea through execution and measurement.\n\nPassion for pop culture, digital communities, and emerging consumer trends.","description_format":"text","description_chars":4879,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Dating & Relationships"],"lifecycle":[{"event":"open","at":"2026-09-05T09:59:58Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 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