Associate Social Media Manager

We're looking for a chronically online Associate Social Media Manager who moves at the speed of social. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. If you live in the comment sections, follow reality TV drama like a sport, know what’s trending before it hits the mainstream, and get Virgo-level obsessed about data and content calendars, this is the role for you.

You'll support the Social Content Lead and Senior Social Director in managing the content calendar, creating and optimizing content across TikTok, Instagram, and emerging platforms, and owning day-to-day community management from the caption to the comment section.

Where You'll Work:

This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.

In This Role, You Will:

Support and create strategic content execution and social media campaigns

• Build and manage day-to-day posting calendars

• Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing

• Support social campaign development, including research, briefs, and creative strategy

• Move a post from a raw idea to a published asset - including copywriting, asset creation, approvals, and scheduling

• Write engaging captions, Threads, and tweets

• Schedule, tag, and publish posts for content optimization and reporting

Own community management

• Reply to comments and direct messages in the brand's voice

• Monitor brand mentions and sentiment across platforms

• Foster fan relationships and surface earned moments

• Source and manage UGC opportunities across platforms

• Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines

• Surface insights from comments, DMs, and cultural shifts

• Help the broader team understand what's actually resonating (or not)

Track performance for insights-to-action

• Pull analytics reports across platforms

• Track engagement, reach, and follower growth

• Apply insights to action - feed learnings back into the content daily

Trend watching

• Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves

• Surface potential risks, controversies, and emerging narratives taking place on internet communities

• Identify up-and-coming creators and talent for owned social campaigns

Skills Required:

• 2-4 years of hands-on social media marketing experience

• Strong understanding of scheduling and listening software (i.e. Dash Social)

• Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required.

• Comfortable behind or in-front-of the camera

• Experience creating and executing content calendars

• Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women

• Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral

• Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms

• Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)

• Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach

• Comfort partnering cross-functionally with Design, PR, and Paid Media teams

• Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel

• Able to prioritize and move fast when timelines shift or something breaks last-minute

• Flexibility for occasional evenings, weekends, and local travel for events and shoots