{"id":3043863,"url":"https://alion.io/job/match-group-sr-manager-marketing-analytics","title":"Sr. Manager, Marketing Analytics","company":{"id":4277,"name":"Match Group","domain":"mtch.com","url":"https://alion.io/company/match-group","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":73,"open_postings":10,"ghost_share":0,"stale_share":0.9,"repost_share":0,"time_to_fill_p50_days":62,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":220000,"max":230000,"currency":"USD","period":"year","gross":null,"usd_annual":230000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Databricks","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-21T23:27:40Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-28T09:00:47Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"The Team\nThe Marketing Analytics team is Match Group's central analytics hub for our Emerging & Established (E&E) brands, connecting marketing, product, finance, and experimentation insights into a clear, coherent view of business performance.\nOur mission is to turn distributed data signals into cohesive, actionable narratives that help brand and portfolio leadership understand what is happening across the business, and why. We do for ~17 E&E brands - across 28 markets and 46 brand/market combinations - what the team also does for Tinder: own trends and monitoring, experimentation, roadmap and strategy translation, and the executive narratives that drive decisions.\nThe team operates across three core functions:\nInsights & Performance (Analysts): Own brand and pod-level performance insights and stakeholder partnerships.\n\nMeasurement & Experimentation (Data Scientists): Provide advanced analytics, causal measurement, and experimentation guidance and interpretation.\n\nStrategy & Operations: Maintain reporting infrastructure, metric governance, and scalable analytics processes.\n\nWe are seeking a Senior Manager of Marketing Analytics to lead the E&E Insights function - building and coaching the analyst team that owns full-funnel performance narratives across the E&E portfolio, and serving as the senior analytics partner to brand and cross-functional leadership. This is the first people-leadership hire on the team and a builder's role: you will stand up the operating model, set the analytical bar, and grow the team as coverage scales.\nIn This Role, You Will\nLead, Coach, and Grow the E&E Insights Team\nBuild, manage, and develop a team of brand/pod analysts - owning hiring, onboarding, coaching, prioritization, and career growth.\n\nSet the analytical and communication bar for the team and establish the operating rhythm from the ground up.\n\nCreate a collaborative, high-performing environment where a small team punches above its weight across a large brand surface.\n\nOwn the Full-Funnel E&E Performance Narrative\nBe accountable for trend monitoring, first-response investigations, and the full-funnel story (acquisition → engagement → retention → revenue) across the E&E brand portfolio.\n\nProactively surface opportunities and risks across brands and markets as well as influence strategy through data-driven recommendations.\n\nAs a player-coach - especially while the team is small - personally lead the most complex cross-brand investigations and executive readouts.\n\nTranslate Measurement into Brand Action\nOwn the consumption-and-translation layer for E&E: turn PRISM incrementality, MMM, and HALO model outputs into clear test, optimization, and expansion recommendations.\n\nPartner with Data Science on test design priorities and surface measurement needs on behalf of the brands.\n\nEnforce analytical rigor and consistency across brand stakeholders without ceding ground.\n\nTranslate Insights into Executive-Level Narratives\nOwn the E&E sections of leadership forums (QMO, WBR) and ad hoc leadership analysis, ensuring a consistent, unified read across ~17 brands.\n\nFrame insights in terms of business impact, trade-offs, and recommended actions - the clear \"what changed, why, so what, and now what.\"\n\nInfluence decision-making through strong storytelling and structured communication.\n\nManage Stakeholder Relationships\nServe as the senior analytics partner to E&E brand and PMG leads, owning the weekly and monthly cadence and setting clear expectations on what the team delivers.\n\nAct as a key interface between Marketing Analytics and partner teams - Marketing, Product, Finance, PRISM, and BI/Ops - ensuring alignment on performance drivers.\n\nBuild for Scale and Raise the Analytical Bar\nEstablish standardized frameworks, playbooks, and metric definitions so coverage of 46 brand/market combinations does not depend on heroics.\n\nChampion the use of AI across the team - accelerating analysis, drafting narratives, and building repeatable workflows - and coach the team to adopt it.\n\nPartner with BI/Ops and Measurement to automate manual load, and keep the E&E and Tinder operating models symmetric.\n\nYou'll Need:\nEducation & Experience\nBachelor's, Master's, or equivalent experience in a quantitative field (e.g., Economics, Statistics, Mathematics, Data Science, Business Analytics, or a related discipline).\n\nSignificant experience in analytics, business intelligence, or data analysis, including experience leading, coaching, or mentoring analysts. (Manager: prior or emerging people-management experience; Director: a track record of managing analysts, and ideally managers, through ambiguity.)\n\nExperience owning senior stakeholder relationships and delivering in a fast-paced, high-ambiguity environment - ideally standing up or scaling a new function.\n\nPeople Leadership\nProven ability to build, coach, and retain a high-performing analytics team, and to set standards for quality, communication, and impact.\n\nGenuine appetite for management - you want to multiply a team's output, not just carry the title.\n\nComfort operating as a player-coach: leading the team while remaining hands-on on the hardest problems.\n\nAnalytical Skills\nStrong SQL for querying and analyzing large datasets.\n\nProficiency with data visualization and BI tools (e.g., Tableau, Mode, Hex, Databricks).\n\nStrong understanding of funnel analysis, cohort analysis, and behavioral analytics, and the ability to \"connect the dots\" across metrics into a narrative.\n\nWorking knowledge of experimentation and incrementality concepts - enough to partner credibly with Data Science and PRISM and to enforce rigor. You do not need to be a “modeler” but you need to be able to understand and speak to them.\n\nAI Fluency\nActively uses AI tooling to scale a small team's output - accelerating analysis, drafting and synthesis, and building repeatable workflows across many brands.\n\nBrings a clear point of view on where AI adds leverage, and coaches the team to adopt it in daily work.\n\nBusiness & Strategic Thinking\nStrong ability to connect data insights to brand and portfolio strategy and outcomes.\n\nExperience influencing stakeholders and shaping decisions through analytics.\n\nUnderstanding of how marketing, product, and revenue dynamics interact.\n\nCommunication & Leadership\nExcellent communication skills, with the ability to present to senior stakeholders and executives.\n\nAbility to translate complex analysis into clear, actionable insights and compelling narratives.\n\nProven ability to lead cross-functional initiatives and influence without authority.\n\nCollaboration\nStrong cross-functional partnership skills across Marketing, Product, Finance, Data Science, and PRISM.\n\nAbility to operate effectively across many brands and markets in a high-ambiguity environment.","description_format":"text","description_chars":6776,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Dating & Relationships"],"lifecycle":[{"event":"open","at":"2026-10-21T23:43:00Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 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