{"id":1917579,"url":"https://alion.io/job/matomo-product-marketing-manager","title":"Product Marketing Manager","company":{"id":1753025,"name":"Matomo","domain":"matomo.org","url":"https://alion.io/company/matomo","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Berlin, Germany"],"countries":["DE"],"hiring_countries":["DE"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":66000,"max_usd":134000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":21},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-05T16:03:29Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-28T13:19:25Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Help build the future of digital intelligence\nAt InnoCraft (trading as Matomo), we believe everyone has the right to data sovereignty, privacy and trusted analytics insights.\nBorn from open source and backed by a global community, Matomo helps organisations understand their users and digital performance without surrendering ownership, privacy or control of their data.\nToday, Matomo is used on more than one million websites across 190 countries, supporting leading brands, national governments, universities and organisations in regulated industries.\nWe are looking for a Product Marketing Manager to define how Matomo is positioned, understood and brought to market as we strengthen our go-to-market motion and expand our reach with larger organisations.\nYou will connect customer and market insight with Product, Marketing and Sales, sharpening our positioning and Ideal Customer Profiles (ICPs), turning product capabilities into compelling customer value, and ensuring teams have the messaging, launches and enablement they need to drive adoption and revenue.\nThis is an opportunity to take real ownership of product marketing at Matomo, shape how we compete in a rapidly evolving analytics market and make our value clear to customers around the world.\nWhy this role matters\nMatomo has built a globally recognised product on the foundations of open source, privacy and data ownership. As we grow, we need to become equally strong at explaining why Matomo matters, who it matters most to and why organisations should choose us over the alternatives.\nProduct Marketing sits at the centre of that challenge.\nYou will bring together customer insight, market intelligence, product strategy and commercial priorities to create a clear and differentiated story, and make sure that story translates into successful launches, stronger sales conversations and greater product adoption.\nYour work will directly influence:\nMarket positioning and differentiation: making Matomo's value clear and compelling in a competitive analytics market\n\nRevenue and sales effectiveness: helping Sales engage the right customers with stronger narratives, evidence and enablement\n\nProduct adoption and growth: ensuring customers understand the value of new and existing capabilities and are motivated to use them\n\nWhat you will own\nPositioning and messaging: Define and continuously strengthen Matomo's positioning, messaging and value propositions, translating technical capabilities into clear customer and business value.\n\nCustomer and market insight: Build a systematic understanding of our customers, buyers and markets using customer research, sales conversations, support feedback, product usage and market intelligence. Turn those insights into stronger ICPs and personas, messaging, go-to-market decisions and actionable input for Product.\n\nGo-to-market strategy: Own product marketing strategy and planning for key product and feature launches, partnering with Product, Sales and Marketing from early positioning through launch and adoption.\n\nPrioritisation and commercial judgement: Make informed trade-offs across product launches, sales opportunities, customer needs and strategic marketing priorities, focusing product marketing effort where it can create the greatest customer and business impact.\n\nSales enablement: Give Sales the narratives, competitive intelligence and tools they need to sell effectively across acquisition, expansion and renewal, including pitch materials, battlecards, persona guidance and value/ROI frameworks.\n\nMarket and competitive intelligence: Build a strong understanding of the analytics market, customer needs and competitive landscape, turning insight into recommendations for positioning, packaging, pricing, product strategy and go-to-market decisions.\n\nProduct adoption: Partner across Marketing, Product and Customer teams to improve how customers discover, understand and adopt Matomo's capabilities throughout their lifecycle.\n\nMessage consistency: Ensure Matomo's product story is expressed consistently across our website, campaigns, content, launches and sales conversations, while adapting it appropriately for priority markets and audiences.\n\nSuccess in this role will be visible through stronger market differentiation, more effective sales conversations, improved conversion and measurable adoption of the products and features you bring to market.\nWhat you bring\n5+ years experience in product marketing in a B2B SaaS or technology environment, with a track record of owning positioning, messaging and go-to-market strategy.\n\nStrong experience turning customer, market and competitive insight into clear ICPs, value propositions and differentiated product narratives.\n\nDemonstrated success leading go-to-market initiatives and product launches across Product, Marketing and Sales.\n\nExperience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes.\n\nThe ability to understand complex or technical products and translate them into simple, credible and compelling customer value.\n\nA customer-centric and data-informed approach, with the ability to combine qualitative insight, quantitative evidence and commercial judgement.\n\nStrong written and spoken English, with the ability to communicate clearly in a global, asynchronous environment.\n\nA strong record of taking ownership, exercising sound judgement and delivering measurable outcomes.\n\nHelpful experienc\nExperience with web analytics, MarTech, data infrastructure, privacy technology or another technically complex SaaS category.\n\nExperience marketing open-source or developer-influenced products.\n\nExperience supporting enterprise or Sales-Led Growth motions.\n\nExperience adapting positioning and enablement across international markets, particularly Europe and North America.\n\nFrench or German language skills.\n\nYou may not match every item, but you should bring strong capability in the core requirements and a clear record of creating meaningful impact.\nWhy Matomo?\nMatomo is for people who want their work to matter.\nYou will help build technology that protects data privacy, strengthens digital sovereignty and gives organisations a genuine alternative to surveillance-based platforms.\nWe are intentionally lean, globally distributed and backed by a worldwide open-source community. Important work is not buried under layers. You will have access to meaningful problems, the context behind decisions and the opportunity to influence what Matomo becomes next.\nWe value people who take ownership, exercise strong judgement and turn complex problems into clear, valuable outcomes. People who raise standards, challenge assumptions and care about the complete result, not only their part of it.\nHigh performance at Matomo means choosing the work that matters most, moving it forward with urgency and leaving customers, colleagues and Matomo stronger because of your contribution.\nYou will have freedom over where and, within the needs of your role, when you work. In return, we expect clear communication, dependable follow-through and accountability for outcomes.\nWe also protect focused work through:\nNo-meeting Fridays\n\nNo more than two days each week with late meetings\n\nThis is a place for people who want meaningful responsibility, visible impact and the opportunity to help build something globally significant.\nBenefits\n100% remote working within your country of employment\n\nFlexible working hours, within the collaboration and coverage requirements of the role\n\n25 - 30 days of paid annual leave plus national public holidays\n\nHome-office equipment and co-working support\n\nHealth insurance support, where applicable\n\nMental-health and wellbeing support\n\nTraining and professional development opportunities\n\nPaid volunteering day\n\nPet bereavement leave\n\nBenefits vary depending on the country of employment.\nHiring process\nApplication → Screening → People & Culture interview → Head of Marketing interview → Take-home exercise with the marketing team\nDiversity, Equity and Inclusion\nMatomo values what makes you unique. We’re an inclusive employer and welcome applicants from all backgrounds, because diverse perspectives help us build better products.\nFight for data privacy. Build the open future of digital intelligence. Create meaningful impact from anywhere.","description_format":"text","description_chars":8337,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"All levels","optional":false},{"language":"German","level":"All levels","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":["Annual leave","Equity","Flexible schedule","Health insurance","Professional development"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Data & Analytics","Security Compliance"],"lifecycle":[{"event":"open","at":"2026-10-05T16:54:31Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.401,"p_room":0.35,"age_days":22,"expected_fill_days":7,"reasons":["conf:1","win:tail"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/matomo-product-marketing-manager","json_url":"https://alion.io/job/matomo-product-marketing-manager.json","meta":{"generated_at":"2026-10-28T13:56:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18951,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1753025},"rest":"https://alion.io/mcp/rest/get_company?id=1753025"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmatomo-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmatomo-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmatomo-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/matomo-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmatomo-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1917579}},{"tool":"search_jobs","arguments":{"company":"matomo.org","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1917579},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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