{"id":1128988,"url":"https://alion.io/job/mattel-influencer-marketing-sr-associate-digital-marketing","title":"Influencer Marketing - Sr Associate Digital Marketing","company":{"id":13477,"name":"Mattel","domain":"mattel.com","url":"https://alion.io/company/mattel-inc","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":9,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":25,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Miguel Hidalgo, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":33000,"max_usd":75000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2436},"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false}],"status":"live","first_seen_at":"2026-09-22T22:30:34Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-23T09:30:30Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"CREATIVITY IS OUR SUPERPOWER It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.\n Support the development, implementation, and execution of Creator Marketing strategies (paid and earned\ninfluencers) across LATAM for Mattel portfolio. Partner with cross-functional teams, agency partners, and local\nmarkets across Mexico, Brazil, Chile, Peru, and Colombia to deliver integrated creator campaigns that drive\nbrand awareness, consumer engagement, and business growth. Coordinate campaign execution, creator\nmanagement, budget tracking, reporting, and performance analysis while ensuring alignment with regional and\nglobal business objectives\nWhat You’ll Do\nDesign and implement influencer marketing strategies (paid and organic) aligned with business goals in the region.\nManage and optimize the influencer and sample budget, ensuring efficient allocation of resources.\nAnalyze campaign performance (views, awareness, engagement, conversion) and provide reports with actionable insights.\nAdapt global strategies to fit the regional LATAM context.\nSelect, coordinate, and manage agencies, vendors, and key influencers.\nMonitor digital trends and consumer behavior to identify innovative opportunities.\nContribute to the annual digital marketing strategic planning for brands and corporate projects.\n Who We’re Looking For\nBachelor's Degree Marketing or Bachelor's Degree Related\n1-2 years 1- 2 years of experience in digital marketing, influencer marketing. Proven experience in budget management and campaign performance analysis. Experience with regional LATAM markets and multinational brands preferred.\nAnalytical prowess to drive optimization of live campaigns with agency partners\nHighly self-motivated and proactive with an eye for detail\nAbility to self-manage multiple projects simultaneously and proactively drive toward results\nCollaborative style, with ability to challenge & Competent communicator Positive attitude.\nSomeone who creates and fosters a positive team culture\nAdaptable/Flexible - able to handle change\nAbility to Influence and drive best practices\n How We Work\nWe are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors\nWe collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.\nWe innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.\nWe execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.\nWho We Are\nMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.\nMattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.\nVisit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .\nMattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.","description_format":"text","description_chars":5052,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Influencers","Content Creation","Media & Entertainment","Film Production"],"lifecycle":[{"event":"open","at":"2026-09-23T00:00:49Z"}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":25,"reasons":["conf:5","velocity","win:early","comp:brand"],"computed_at":"2026-09-23T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/mattel-influencer-marketing-sr-associate-digital-marketing","json_url":"https://alion.io/job/mattel-influencer-marketing-sr-associate-digital-marketing.json","meta":{"generated_at":"2026-09-23T13:13:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}