{"id":1138679,"url":"https://alion.io/job/mattel-product-manager-digital-experiences-mattel-digital-studio","title":"Product Manager, Digital Experiences - Mattel Digital Studio","company":{"id":13477,"name":"Mattel","domain":"mattel.com","url":"https://alion.io/company/mattel-inc","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":9,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":25,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["El Segundo, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":140000,"max":176000,"currency":"USD","period":"year","gross":null,"usd_annual":176000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"A/B Testing","optional":true}],"status":"live","first_seen_at":"2026-09-23T07:02:02Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T19:29:48Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.\nThe Team:\nMattel Digital Studios is focused on building digital products, platforms, and experiences that deepen fan engagement and expand the ways consumers connect with Mattel's iconic brands.\nThe Digital Experiences team creates scalable digital experiences, services, and platform capabilities that extend Mattel IP beyond traditional play patterns and one-time marketing activations. We partner across brands, production, design, technology, marketing, analytics, DTC, legal, and external partners to build digital products that engage fans, families, collectors, and creators in meaningful ways. Our work spans physical-to-digital experiences, fan engagement platforms, collector and superfan utilities, subscription or service concepts, and reusable digital infrastructure that can scale across brands.\nDigital Experiences is focused on turning audience engagement into measurable value for Mattel. That means building products that can mobilize fans, generate useful audience insight, support new digital revenue models, strengthen franchise growth, and create repeatable capabilities for the company.\n The Opportunity:\nMattel Digital is looking for a Product Manager to help build, launch, scale, and monetize digital experiences, platforms, and services that extend Mattel IP into meaningful fan, family, and collector engagement. This role sits on the Digital Experiences team and will help shape product strategy, build business cases, align senior leaders around investment decisions, bring new 0-to-1 opportunities to market, and grow established platforms into larger digital businesses.\nThe Product Manager will own and develop digital opportunities that create value for Mattel beyond one-time campaign activations. This includes fan engagement products, physical-to-digital extensions, collector utilities, subscription or service concepts, cross-brand digital platforms, and reusable experience infrastructure. The role requires strong product judgment, comfort with ambiguity, disciplined execution, business case development, executive communication, and the ability to partner across brands, marketing, design, production, engineering, legal, finance, data, DTC, gaming, and external vendors.\nThis role requires a Product Manager who is comfortable with both sides of digital product ownership: creating new products from zero to one and operating established platforms with a clear path to growth, scale, and monetization.\nWhat Your Impact Will Be:\nOwn the strategy, discovery, definition, launch, optimization, and growth of digital experiences that leverage Mattel brands and intellectual property.\n\nLead 0-to-1 product development for new digital experiences, from early concept and opportunity sizing through MVP definition, launch readiness, market launch, and post-launch iteration.\n\nBuild product strategies and business cases that clarify the audience opportunity, consumer value proposition, revenue model, investment needs, risks, dependencies, and path to scale.\n\nPartner with Digital Experiences leadership to align ELT and senior stakeholders around strategic priorities, funding asks, investment tradeoffs, and launch decisions.\n\nOwn established digital platforms and identify opportunities to improve engagement, retention, monetization, operating efficiency, and long-term scalability.\n\nTranslate business goals, audience needs, and brand strategies into clear product requirements, roadmaps, briefs, user stories, success metrics, and decision frameworks.\n\nEvaluate opportunities based on audience value, business impact, feasibility, scalability, monetization potential, first-party data value, and reusable capability.\n\nHelp shift digital work from one-time launches toward living products that are measured, maintained, improved, and scaled over time.\n\nDefine and track product success metrics, including engagement, retention, conversion, monetization, toy revenue lift, user satisfaction, operating cost, and learning milestones; use those signals to recommend whether to scale, optimize, pivot, pause, or sunset initiatives.\n\nDevelop product documentation and cross-functional plans, including product briefs, PRDs, business cases, experiment plans, launch plans, post-launch readouts, stakeholder updates, dependencies, budgets, risks, and launch readiness.\n\nCoordinate with design, production, engineering, analytics, marketing, legal, privacy, safety, and brand teams to deliver high-quality consumer-facing experiences.\n\nMaintain awareness of digital product, AI, interactive entertainment, creator, collector, subscription, and fan engagement trends that may inform Mattel's digital growth opportunities.\n\nHelp create repeatable operating practices, templates, and processes that allow Mattel to build digital experiences more efficiently across brands and audiences.\n\n 5+ years of product management experience building consumer-facing digital products, apps, platforms, services, ecommerce experiences, fan communities, subscriptions, or other digital experiences. \nDemonstrated success taking digital products from concept through launch and post-launch growth, with clear examples of business impact, user adoption, engagement, retention, monetization, or operational improvement.\n\nStrong product strategy skills, including the ability to define customer problems, size opportunities, shape MVPs, prioritize tradeoffs, create roadmaps, and make clear recommendations with incomplete information.\n\nExperience owning product outcomes and connecting product decisions to business results, including revenue, margin, engagement, retention, customer acquisition, first-party data, brand value, and operating leverage.\n\nProven ability to develop business cases, funding recommendations, executive materials, or strategic decision narratives for new or growing digital products.\n\nStrong analytical judgment, including the ability to define success metrics, interpret product performance, identify actionable insights, and recommend whether to scale, optimize, pivot, pause, or sunset an initiative.\n\nExcellent cross-functional leadership and communication skills, with the ability to align creative, technical, business, and brand stakeholders.\n\nStrong execution discipline, including planning, dependency management, vendor coordination, launch readiness, risk tracking, and follow-through.\n\nExperience working in agile product development environments and managing products through discovery, launch, lifecycle management, and post-launch optimization.\n\nAbility to create concise, high-quality written materials for different audiences, from working teams to senior leaders.\n\nPreferred Qualifications\nExperience in entertainment, consumer products, kids/family products, digital media, subscriptions, DTC, fan platforms, or branded digital experiences.\n\nExperience working with licensed or franchise-based IP.\n\nFamiliarity with app stores, web products, live operations, user acquisition, CRM, community, content platforms, or digital commerce.\n\nExperience using product analytics tools, A/B testing, funnel analysis, cohort analysis, or lifecycle metrics.\n\nExperience working with external agencies, software vendors, design partners, or development studios.\n\nUnderstanding of privacy, safety, and compliance considerations for consumer-facing digital products, especially products that may reach kids, families, or global audiences.\n\nExperience using AI-assisted product, prototyping, research, analysis, or development tools such as Codex to accelerate discovery, execution, experimentation, and decision-making.\n\nFamiliarity with AI, creator tools, interactive entertainment, digital collectibles, or emerging fan engagement models that could inform new consumer experiences or operating models.\n\n Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!\nHow We Work:\nWe are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:\nWe collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.\nWe innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.\nWe execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.\nOur Approach to Flexible Work:\nThis role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.\nWho We Are:\nMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.\nMattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.\nVisit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.\nBeware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.\nMattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.\nPursuant to the Los Angeles Fai...","description_format":"text","description_chars":12587,"description_truncated":true,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Flexible schedule","Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Goods","Media & Entertainment","Toys & Games","Film Production"],"lifecycle":[{"event":"open","at":"2026-09-23T09:30:30Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":25,"reasons":["conf:2","win:early","comp:brand"],"computed_at":"2026-09-23T21:34:03Z"},"pay":{"stated_usd_annual":176000,"is_top_pay":false},"html_url":"https://alion.io/job/mattel-product-manager-digital-experiences-mattel-digital-studio","json_url":"https://alion.io/job/mattel-product-manager-digital-experiences-mattel-digital-studio.json","meta":{"generated_at":"2026-09-23T21:34:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}