{"id":1046887,"url":"https://alion.io/job/mattel-product-manager-mdm","title":"Product Manager MDM","company":{"id":13477,"name":"Mattel","domain":"mattel.com","url":"https://alion.io/company/mattel-inc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":11,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":23,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["El Segundo, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":126000,"max":158000,"currency":"USD","period":"year","gross":null,"usd_annual":158000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GCP","optional":true},{"name":"Least Privilege","optional":true},{"name":"Python","optional":true},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-09-18T20:06:22Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-23T15:41:40Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":34},"description":"CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.\n The Opportunity:\nWe’re looking for a Product Manager to drive the integration and adoption of a new consumer MDM solution and help manage Mattel’s consumer CDP capabilities. This role owns how consumer identity and profile data comes together across business units and touchpoints, how we use MDM as an operational layer that serves trusted consumer data to downstream systems, and how CDP connections and outbound activations support marketing, CRM, analytics, and consumer engagement use cases.\nYou’ll join a small, tech-focused team inside a large company.\nWhat Your Impact Will Be:\nOwn the roadmap for the consumer MDM rollout, including integration sequencing, data onboarding, and adoption across business units.\nHelp manage the CDP roadmap and operating model, including audience activation, outbound connections, platform integrations, and data flow reliability.\nDefine the product scope for MDM as both:A system of record for consumer identity and profile data\nAn operational layer that serves mastered data to edge systems, including CDP/CRM, e-commerce platforms, marketing tools, customer service, and analytics\n\nDefine how MDM and CDP work together across consumer identity, profile enrichment, consent, preferences, audience building, and activation.\nLead end-to-end delivery of source system integrations into the MDM and CDP, including requirements, mapping, testing, cutover, and support.\nManage outbound CDP activations and connections to downstream platforms, including marketing channels, CRM tools, analytics platforms, and consumer engagement systems.\nDefine the core MDM concepts and rules we need to operate successfully:Identity resolution and matching rules\nSurvivorship rules and attribute precedence\nGolden record structure and profile completeness\nHierarchy/relationships where relevant, such as households, accounts, and identities\nMetadata and data lineage needed for trust and troubleshooting\n\nDrive alignment across business units on shared consumer definitions, required attributes, audience use cases, activation needs, and operational data requirements.\nOwn data quality and reliability for MDM and CDP data flows:Define tests and monitoring for match rates, duplicates, completeness, latency, and activation delivery\nManage issue triage and incident follow-ups\nPartner with engineering and QA to automate testing\n\nSet integration contracts for edge systems:Data schemas, SLAs, and change management\nAccess patterns, including APIs, event streams, batch feeds, and CDP connectors, based on system needs\n\nManage vendor and partner work where applicable, and keep delivery moving across teams, including Engineering, QA, Marketing, Insights, Platforms, Privacy/Security, and external platform partners.\nCommunicate status, risks, and tradeoffs to leadership and stakeholders.\n What We’re Looking For:\nBachelor’s degree in any field.\n5+ years as a Product Manager, or similar role, working on data platforms, integrations, CDP, marketing technology, CRM, or analytics products.\n7+ years overall experience preferred.\nDirect, hands-on CDP experience delivering, managing, or operating CDP capabilities, including audience creation, outbound activations, platform connections, and downstream data flows. This is a must-have.\nExperience working with customer or consumer data across multiple business units, systems, and touchpoints.\nStrong understanding of CDP concepts and operating needs:Audience segmentation and activation\nSource and destination connections\nMarketing and CRM data flows\nIdentity, consent, and preference signals\nData quality, latency, and activation monitoring\n\nMDM experience is strongly preferred, but not required.\nStrong understanding of what makes MDM work across multiple business units and touchpoints:Source system onboarding patterns\nOperating model basics, including who owns what and how changes get made\nManaging conflicting definitions and priorities\n\nExperience with identity resolution concepts, such as:Match/merge strategies\nSurvivorship and attribute precedence\nDuplicate detection and remediation workflows\n\nExperience using consumer data platforms, MDM, or related data products as operational data layers to serve trusted consumer data to edge systems through APIs, events, connectors, and batch feeds.\nProven ability to work with engineering and QA teams through delivery, including requirements, scope, prioritization, release planning, testing, and launch support.\nStrong communication skills, including writing clear requirements and running cross-team delivery.\nNice-to-haves:\nSQL and/or Python experience.\nExperience with cloud platforms, especially Google Cloud.\nExperience with CDP/CRM and identity ecosystems, including consent, preferences, marketing activation flows, and outbound destination management.\nFamiliarity with privacy/security expectations for consumer data, including access controls, auditing, and least privilege.\nExperience with MDM platforms or customer identity data programs.\n Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!\nHow We Work:\nWe are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:\nWe collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.\nWe innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.\nWe execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.\nWho We Are:\nMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.\nMattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.\nVisit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.\nMattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.\nPursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.\nThe pay range for this position is between $126,000 and $158,000 annual. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.\nVideos to watch:\nThe Culture at Mattel\nCorporate Philanthropy","description_format":"text","description_chars":9197,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Toys, Games & Puzzles"],"lifecycle":[{"event":"open","at":"2026-09-18T22:11:25Z"}],"visa":[],"liveness":{"score":28,"band":"fade","label":"Fading","p_open":1,"p_active":0.509,"p_room":0.55,"age_days":34,"expected_fill_days":23,"reasons":["conf:0","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-10-23T05:54:15Z"},"pay":{"stated_usd_annual":158000,"is_top_pay":false},"html_url":"https://alion.io/job/mattel-product-manager-mdm","json_url":"https://alion.io/job/mattel-product-manager-mdm.json","meta":{"generated_at":"2026-10-23T15:48:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23722,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":13477},"rest":"https://alion.io/mcp/rest/get_company?id=13477"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmattel-product-manager-mdm"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmattel-product-manager-mdm"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmattel-product-manager-mdm"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mattel-product-manager-mdm\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmattel-product-manager-mdm"}]}