Media Planner Specialist

Max Mara Fashion Group • English • Commerce • Food & Beverages • 3 days ago

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Salary

≈ $38k – $100k per year (Estimated)

Location

In office (Reggio Calabria)

Seniority

Junior

Employment

Full-Time

Overview

Company

Impact

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Max Mara Fashion Group

Max Mara is an Italian luxury fashion house specializing in high-end women's outerwear, ready-to-wear apparel, leather goods, and accessories. Headquartered in Reggio Emilia, Italy, the enterprise functions as the flagship brand of the privately held Max Mara Fashion Group. Founded in 1951 by Achille Maramotti, the company pioneered high-fashion industrial tailoring, gaining international acclaim for its iconic camel wool and cashmere coats.

maxmara.com • HQ: Reggio Emilia, Italy • Food & Beverages • Brewing & Beer • Commerce • 1001-5000 employees • Est. 1951

In support of the Media Manager and Media Coordinator, the Media Planner is responsible for planning advertising campaigns, suggesting the most suitable channels based on historical analyzes configured on an ad hoc KPI structure. The core responsibilities of the role are: 1) Ensuring that all activities related to media planning guarantee compliance with the guidelines defined 2) Supporting the planning of institutional communication offline and online 3) Coordinating the set up of creative campaign production.

1.01 Supervises the activities in accordance with the Brand communication strategy, in order to guarantee that all activities related to media planning ensure relevance to the guidelines

1.02 Supports the planning of offline and online institutional communication, suggesting the most appropriate channels in accordance with the communication strategy and the available budget

1.03 Manages, evaluates and measures the most appropriate channels in order to ensure that online and offline communication planning is ensured and respected in accordance with the required standards

1.04 Supervises, monitors and measures the Media activities of each campaign in order to guarantee the achievement of the expected objectives for the relevant brand(s)

1.05 Coordinates the set up and creative production of the campaigns in accordance with the guidelines defined by the Brand Communication Manager in order to guarantee the coherence of the Brand image

1.07Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities

1.08 Promotes the development of Role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities

1.09 Promotes, adopts, develops the use of digital technologies within one's function in relation both in the management of the process and in relations with internal and external interlocutors involved in the business

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