Senior Web Developer

About MaxVal :

MaxVal started as an IP services company in 2004, with a keen focus on efficiency, cost-effectiveness, and continuous improvement through metrics-based processes. Our focus on these core values led to the tech-enablement of our offerings even before this buzzword became an industry standard. Over the years, MAXVAL developed many internal applications to increase our quality and efficiency, and customer satisfaction. As these systems grew and became more sophisticated, we have productized them and offered them to our clients. Today, MAXVAL serves over 600 clients across the full IP life cycle with the industry's leading products and services. Our 700 plus employees represent the most IP and tech-savvy individuals in the industry. At MAXVAL, we do the right things and innovate ceaselessly as a winning team to achieve customer success and employee success.

Key Responsibilities

• Manages the main website's day-to-day operations, making routine edits, content updates, custom theme/plugin modifications, and structural enhancements.
• Builds and maintains high-performance landing pages that integrate seamlessly with HubSpot forms and tracking.
• Owns the technical tracking stack including Google Tag Manager, GA4, and server-side tracking implementations.
• Develops A/B testing frameworks to systematically improve conversion rate optimization (CRO) across the site.
• Ensures technical SEO health by managing site speed, Core Web Vitals, and mobile responsiveness.
• Collaborates with the CRM Manager to ensure data flows cleanly from web forms to the CRM without data loss.
• Manages the website's security, hosting environment, content security policies (CSP), and plugin/API integrations.
• Architect and lead the future migration from our current legacy WordPress setup to a modern, scalable web stack (e.g., Headless CMS, React, Webflow).

Required Skills & Qualifications:

• 5–7 years of experience in front-end and full-stack web development focused on high-growth B2B or SaaS marketing sites.
• Proficiency in WordPress development, custom theme creation, and database/plugin management.
• Strong working knowledge of modern front-end frameworks and headless architecture concepts (React, Next.js, Webflow, or headless WordPress) to lead future migration efforts.
• Expertise in JavaScript (ES6+), HTML5, CSS3/SASS, and responsive design practices.
• Advanced proficiency in Google Tag Manager (GTM), GA4 configuration, and server-side tracking setups.

Preferred / Good-to-Have

• Experience with HubSpot CMS Hub and integrating HubSpot embedded forms/APIs.
• Background in Conversion Rate Optimization (CRO) using tools like Hotjar, VWO, or Google Optimize/Optimizely.
• Basic understanding of UI/UX principles and design collaboration using Figma.
• Prior experience managing site rebuilds, staging/production deployments, and URL redirect mapping to preserve SEO rankings during major migrations.