{"id":3373953,"url":"https://alion.io/job/mazda-usa-program-manager-marketing-communications-enablement","title":"Program Manager, Marketing Communications & Enablement","company":{"id":1773247,"name":"Mazda USA","domain":"mazdausa.com","url":"https://alion.io/company/mazdausa-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Management","role_family":"Management","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":95500,"max":145675,"currency":"USD","period":"year","gross":null,"usd_annual":145675},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-10-27T00:00:00Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-01T20:33:47Z","board_verified":false,"closed_at":"2026-11-01T20:33:47Z","days_open":5,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":5},"description":"Job Description\nThe Program Manager, Marketing Communications & Enablement develops and delivers communication strategies, content, and enablement resources that support key marketing programs, campaigns, and business priorities across Mazda North American Operations.Serving as a strategic partner across Marketing, Retail Operations, and Strategy, this role translates initiatives into clear, actionable communications and tools that drive understanding, adoption, and execution among internal teams and dealers. The role is responsible for knowledge-sharing efforts, ensuring regional teams and dealers are informed, equipped, and prepared to successfully execute Mazda's marketing strategies.\nKey responsibilities include developing communication plans, presentations, playbooks, toolkits, webinars, training materials, and launch resources, while coordinating cross-functional stakeholders to ensure consistent messaging, organizational readiness, and successful program delivery.Major Responsibilities\n(30%) Content Strategy & ExecutionProactively plan, manage, and execute retail creative assets, ensuring alignment with business objectives and market trends.\nPartner with Brand, Media, Retail Marketing, and Sales Planning teams to develop content and communication calendars that support events, campaign launches, and model-year transitions.\nLead the planning, creation, and execution of annual events and seasonal marketing assets in collaboration with agencies and internal teams.\nMonitor creative budgets, ensuring resources are allocated efficiently to support high-quality asset development. Monitor and track campaign performance, analyze key metrics and conduct regular PDCA reviews with stakeholders and agencies to optimize future creative efforts.\n\n(25%) Marketing Communications & Stakeholder EngagementDevelop and execute communication strategies that support marketing programs, business priorities, platform enhancements, and organizational initiatives.\nTranslate complex concepts, data, and marketing initiatives into compelling narratives, visual presentations, and communication materials tailored to diverse audiences.\nCreate presentation assets and supporting materials for leadership meetings, dealer events, field communications, training sessions, workshops, and organizational forums.\nDevelop stakeholder engagement and change management plans to support successful implementation of key initiatives.\nSupport executive presentations and communications with key talking points and proper visual representation.\n\n(25%) Marketing Enablement & Resource PlanningDevelop and manage learning and enablement strategies that support marketing programs, platforms, tools, and business initiatives.\nDesign and deliver training programs, webinars, workshops, playbooks, job aids, and other learning resources for field teams, dealers, and internal stakeholders.\nPartner with business leaders, Regional Managers, and key stakeholders to identify learning needs, capability gaps, and development opportunities.\nFacilitate the sharing of best practices, case studies, performance insights, and marketing innovations across dealer, field, and global teams.\nManage knowledge repositories and learning resources to ensure information is current, accessible, and aligned with business priorities.\nMonitor adoption, engagement, and learning effectiveness, recommending enhancements to improve stakeholder readiness and performance.\n\n(10%) Agency and Vendor PartnershipsManage agency and vendor partners supporting Marketing communications, content development, and creative execution.\nOversee project scope, budgets, timelines, deliverables, and quality.\nEnsure vendor plans and executions align with MNAO goals and business needs.\nHold partners accountable for deadlines, reporting, program accuracy, and dealer/regional support, as needed.\nIdentify opportunities to improve processes, reduce duplication, and increase operational efficiency.\n\n(10%) Continuous Improvement & Marketing InitiativesAnalyze stakeholder feedback, engagement, adoption, and content-performance information to improve Marketing communications and resources.\nSupport pilot programs, process improvements, and change readiness initiatives.\nBenchmark industry best practices and emerging trends to identify opportunities for innovation and capability growth.\nDevelop recommendations that enhance marketing effectiveness, stakeholder engagement, and operational efficiencies.\n\nPerform other duties as assigned\nComply with all policies and standards\nThe preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job\nWork Experience\n5+ years Experience in marketing or related field required\n2+ years Experience with content development preferred\n2+ years Cross-functional project management experience required\n2+ years Automotive, OEM, dealer or agency experience preferred\n2+ years Experience developing communications, presentations, playbooks, toolkits, or other enablement resources required\n Education\nBachelor of Science (BS) Marketing Preferred \nBachelor of Science (BS) Business Communications Preferred \nBachelor of Science (BS) Business Administration/Management Preferred \nAn equivalent mix of education, training, and/or work experience may be considered in place of a degree Required \n Knowledge, Skills, Abilities\nExceptional communication, presentation, and storytelling skills, including the ability to develop compelling presentations, training materials, and stakeholder communications that simplify complex concepts and drive engagement, alignment, and action required (Intermediate-Advanced)\nKnowledge of advertising media, automotive marketing, and retail marketing preferred (Developing-Intermediate)\nAbility to manage multiple projects, prioritize tasks, and meet deadlines required (Intermediate-Advanced)\nAbility to build and maintain strong working relationships with internal teams, agencies, and external partners preferred (Developing-Intermediate)\nKnowledge of current automotive landscape, emerging trends, and innovations preferred (Intermediate-Advanced)\nSelf-starter with the ability to identify needs, take initiative, and drive action with minimal supervision required (Intermediate-Advanced)\nAbility to organize, reorganize, and make suggestions to maximize efficiency and ensure project execution required (Intermediate-Advanced)\nPhysical Demands\nStationary Position/Seated: Constantly\nCommunicate/Talking: Constantly\nCommunicate/Hearing: Constantly\nRepetitive Motions: Frequently\nCoordination: Frequently\nSeeing/Observing: Constantly\nWe support Remote work in the following states:\nAlabama, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin\nPay Range\n$95,500.00 - $145,675.00Salary to be determined by education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.\nLearn more about MNAO’s comprehensive benefits package here","description_format":"text","description_chars":7560,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Automotive Manufacturing"],"lifecycle":[{"event":"open","at":"2026-10-28T02:09:36Z"},{"event":"close","at":"2026-11-01T20:33:47Z"}],"visa":[],"liveness":null,"pay":{"stated_usd_annual":145675,"is_top_pay":false},"html_url":"https://alion.io/job/mazda-usa-program-manager-marketing-communications-enablement","json_url":"https://alion.io/job/mazda-usa-program-manager-marketing-communications-enablement.json","meta":{"generated_at":"2026-11-06T17:55:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33284,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1773247},"rest":"https://alion.io/mcp/rest/get_company?id=1773247"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmazda-usa-program-manager-marketing-communications-enablement"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmazda-usa-program-manager-marketing-communications-enablement"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmazda-usa-program-manager-marketing-communications-enablement"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mazda-usa-program-manager-marketing-communications-enablement\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmazda-usa-program-manager-marketing-communications-enablement"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3373953}},{"tool":"search_jobs","arguments":{"company":"mazdausa.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3373953},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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