{"id":784116,"url":"https://alion.io/job/mecca-seo-specialist","title":"SEO Specialist","company":{"id":703342,"name":"Mecca","domain":"mecca.com","url":"https://alion.io/company/mecca-3","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":89,"open_postings":4,"ghost_share":0,"stale_share":0.25,"repost_share":0,"time_to_fill_p50_days":60,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":55000,"max_usd":133000,"period":"year","method":"role_country_seniority_unknown","sample_n":62},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":true},{"name":"Screaming Frog","optional":true}],"status":"live","first_seen_at":"2026-08-05T00:00:00Z","employer_posted_date":"2026-08-05","last_verified_at":"2026-10-21T18:26:31Z","board_verified":true,"closed_at":null,"days_open":78,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":78},"description":"At MECCA, our strategic priority is on innovation and digital acceleration to enable the best possible shopping experience for our customers and to ensure MECCA Brands is the ultimate Digital Destination!\nThe Role You Could Play\nThe SEO Specialistwill drive the implementation of effective changes to grow MECCA’s presence across traditional and agentic search. Reporting to the Search & Discovery Manager, the role will identify growth opportunities, provide meaningful insights and recommendations to internal stakeholders in line with best practice, working closely with eCommerce Trade to deliver trade objectives, Product to deliver technical improvements, and Content. You will provide meaningful insights and recommendations, whilst continuously unlocking opportunities to surprise and delight our customers through innovation and bringing to life the “MECCA Magic”.\nDay to day responsibilities will include but are not limited to:\nWork closely with the Search & Discovery Manager to deliver SEO/AEO/GEO strategy.\n\nSupport setting performance benchmarks and achieving KPIs.\nReport on overall organic search performance and deliver meaningful insights.\nCoordinate delivery of SEO/AEO/GEO activity with internal stakeholders and cross-functional collaborators, including wider eCommerce team, Content team, and Product team.\nClosely collaborate with paid performance channels to delivery a holistic search strategy.\nManage and optimise MECCA’s store listing presence, across Google, Bing, Apple, etc, including updates to store hours, etc\nSupport the identification of data driven trends and insights to assist with content development through content gap analysis and competitor review.\nConduct technical audits to identify opportunities and provide best practice recommendations to developers\nConduct competitor analysis to establish areas of opportunity and growth for the business.\nProduce content calendars and article briefs to support creation of optimised content in line with search opportunities and seasonal trends\nProvide training, guidance, and support to internal teams to strengthen internal SEO/AEO/GEO knowledge and capabilities.\nAssist the wider business by providing best practice recommendations for ad hoc requests.\nWhat You Will Bring\nYou are a proactive, go-getter who is willing to do what it takes to make things happen but equally can apply a strategic lens to ensure you are operating efficiently. You will be agile and have the ability to quickly adapt to an ever-changing environment. You have the ability to prioritise and work under pressure to deliver to multiple stakeholders whilst managing expectations and influencing outcomes. You are analytical, logical and can use data and insights to help with your problem solving and decision-making. You are optimistic, have a positive attitude, are considerate, respectful and empathetic. As a solution focused individual, you will have proactive approach to identifying opportunities to improve, develop new ideas and provide solutions.\nIn addition, the successful candidate will also have the following skills and experience:\nStrong understanding of SEO best practices.\nUnderstanding of AEO/GEO tactics.\nAbility to clearly define SEO requirements to a wide range of audiences, including content authors, developers, etc.\nExperience working with Paid Search to deliver holistic SEO/SEM strategies.\nExperience using analytical tools to report on search performance and derive actionable insights (Google Analytics 4 desirable).\nExperience with using a content management system (Sitecore desirable).\nExcellent knowledge of search related tools such as Screaming Frog, Search Console, Google Business Profile, Keyword Planner, SEMRush, etc.\nExcellent analytical, organisational, project management, and time management skills.\nStrong communication, interpersonal, and collaboration skills. \nStrong attention to detail.\nA proactive approach to identifying opportunities to improve, developing new ideas, and providing solutions.\nYour Life At MECCA\nWhilst we are focused on our#CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!\nSome of our other team member benefits include:\nProfessional development programs and first-class digitised learning offering\n\nHealth and well-being initiatives\n\nReward and recognition programs\n\nAccess to bonus and incentive programs\n\nAccess to quarterly product allowance\n\nGenerous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy\n\nThere are also so many other ways in whichyou'llbe made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.\nTo learn more about life at MECCA Brands, follow us on LinkedIn atMECCA Brands or@lifeatmecca, and for all current opportunities, visit www.mecca.com.au/careers.","description_format":"text","description_chars":5038,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cosmetics & Makeup","Fragrances & Perfumes","Skincare"],"lifecycle":[{"event":"open","at":"2026-09-12T01:20:52Z"}],"visa":[],"liveness":{"score":24,"band":"cold","label":"Long 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