{"id":1258814,"url":"https://alion.io/job/mediacorp-assistant-digital-platform-engagement-manager","title":"Assistant Digital Platform Engagement Manager","company":{"id":232604,"name":"Mediacorp","domain":"mediacorp.sg","url":"https://alion.io/company/mediacorp-2","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"RecruiterPal","truth_index":null},"role":"Solutions","role_family":"Solutions","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":134000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":194},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-08-14T00:00:00Z","employer_posted_date":"2026-08-14","last_verified_at":"2026-09-26T02:59:01Z","board_verified":true,"closed_at":null,"days_open":44,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":43},"description":"The Assistant Digital Platform Engagement Manager is responsible for driving the growth, performance and day-to-day management of Mediacorp's Microdrama social media platforms, including TikTok, Facebook and Instagram. The role combines platform strategy, audience intelligence, content optimisation and community engagement to maximise reach, audience retention and long-term platform growth.\nWorking closely with content production and marketing teams, the role leverages data, platform insights and audience behaviour to optimise content performance, strengthen audience engagement and ensure operational excellence across all social platforms.\nScope of the role\nThe role develops and executes platform growth strategies, leverages performance analytics and audience insights to optimise content and engagement. The incumbent also oversees platform operations, including content publishing, community management, compliance and platform best practices, to ensure consistent, high-quality execution and sustainable audience growth.\nResponsibilities\nPerformance Analytics & Market Intelligence\nMonitor platform performance, audience behaviour and content trends across TikTok, Facebook and Instagram.\nAnalyse key performance metrics and generate actionable insights to improve content quality, audience retention and overall platform growth.\nConduct competitor benchmarking and social listening to identify emerging trends, audience preferences and content opportunities.\nRecommend content, publishing and platform strategies based on data and market insights.\n2. Platform Optimisation & Growth Strategy\nDevelop and execute platform-specific strategies to maximise organic reach, engagement and discoverability.\nOptimise content distribution, publishing schedules, hashtags, metadata and platform features to improve performance.\nConduct A/B testing on thumbnails, captions, posting times, formats and creative approaches to continuously improve results.\nStay up to date with platform algorithm changes and implement best practices to maintain competitive performance.\n3. Community Management & Audience Engagement\nBuild an engaged and loyal online community through timely audience interactions and conversation management.\nDevelop engagement initiatives that strengthen audience stickiness, encourage repeat viewing and foster brand affinity.\nMonitor audience sentiment, feedback and user-generated content to identify opportunities and potential risks.\nWork closely with editorial teams to translate audience insights into future content opportunities.\n4. Marketing & Audience Growth\nWork with Marketing teams to develop integrated campaign strategies that maximise content reach and brand awareness.\nIdentify opportunities to amplify the social accounts, key content through cross-platform promotion, collaborations and platform partnerships.\nMeasure campaign performance and recommend optimisation strategies throughout campaign execution.\n5. Platform & Content Operations\nManage the day-to-day operations of TikTok, Facebook and Instagram accounts, ensuring timely publishing and platform hygiene.\nPrepare engaging captions, optimise metadata and ensure all content adheres to platform best practices.\nManage copyright, content rights, music usage and platform compliance requirements.\nCoordinate content scheduling, publishing workflows and quality assurance to ensure smooth platform operations.\nMaintain content calendars and ensure consistent delivery aligned with content and marketing priorities.\nFoundational Competencies\nUnderstanding of what drives digital content on social media and how it should be presented.\nBroad knowledge of digital content and social media trends\nAble to work on projects independently and collaboratively\nPossess at least a Diploma or Degree in any discipline\nMinimal 2 years of working experience in digital content planning and best practices of social media platforms\nExperience in short and long form digital content development / management is a plus\nGood verbal communication skills\nAble to work in a dynamic, fast-paced environment and under pressure.\nStrong multitasking abilities, have excellent planning & organization skills and meticulous","description_format":"text","description_chars":4192,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Media","Media & Entertainment","Broadcasting","Content Creation"],"lifecycle":[{"event":"open","at":"2026-09-25T19:47:09Z"}],"liveness":{"score":15,"band":"cold","label":"Long shot","p_open":1,"p_active":0.533,"p_room":0.28,"age_days":43,"expected_fill_days":20,"reasons":["conf:2","win:tail","crowd:junior,brand"],"computed_at":"2026-09-26T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/mediacorp-assistant-digital-platform-engagement-manager","json_url":"https://alion.io/job/mediacorp-assistant-digital-platform-engagement-manager.json","meta":{"generated_at":"2026-09-27T02:46:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2541,"day_limit":5000,"remaining_today":2459,"minute_limit":60,"resets_at":"2026-09-28T00:00:00Z"}}}