{"id":332710,"url":"https://alion.io/job/mednet-lifecycle-marketing-lead","title":"Lifecycle Marketing Lead","company":{"id":3777368,"name":"Mednet","domain":"themednet.org","url":"https://alion.io/company/mednet-3","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Amplitude","optional":true},{"name":"Mixpanel","optional":true}],"status":"live","first_seen_at":"2026-05-14T15:50:50Z","employer_posted_date":"2026-05-14","last_verified_at":"2026-11-11T19:24:13Z","board_verified":true,"closed_at":null,"days_open":181,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":180},"description":"About Mednet\nMednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools retrieve and summarize the same widely-available resources, Mednet surfaces the judgment, experience, and pattern recognition of leading experts. Our goal is simple: to give every physician access to the collective wisdom of medicine, no matter where they practice.\nThe Role\nWe're looking for a Lifecycle Marketing Lead to own how physicians experience Mednet across their entire journey, from the moment they verify their credentials, through their first question asked and answered, to becoming a power user who returns weekly for clinical insight they can't find anywhere else.\nYou'll design and ship the messaging that turns one-time visitors into engaged community members, and engaged members into long-term contributors. Email, push, in-app: every touchpoint is yours to architect, test, and improve. You'll partner closely with the product and medical teams to make sure every message a physician receives is timely, relevant, and worth their attention (because their time is genuinely precious).\nThis is a high-ownership role. You'll define the lifecycle strategy, build it in Braze, and measure its impact on activation, engagement, and retention.\nWhat you'll do\nOwn the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation\n\nDesign and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends\n\nDevelop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice\n\nPartner with the product team to instrument the events and user properties needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on\n\nBuild and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time\n\nDefine and report on the metrics that matter: activation rate, weekly active physicians, question-asking and answering behavior, retention curves, and channel-level performance\n\nCollaborate with the medical team to surface the right expert insights to the right physician at the right moment\n\nMaintain deliverability hygiene, suppression logic, and frequency caps so we earn (and keep) a place in physicians' inboxes and notification trays\n\nWhat you bring\n4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community-driven or consumer product\n\nDeep, hands-on Braze expertise. You've built Canvases, written Liquid, set up Connected Content, configured event-triggered journeys, and debugged your share of campaigns\n\nProven track record running email, push, and in-app programs that moved real metrics (activation, retention, engagement), with the numbers to back it up\n\nStrong segmentation and audience-building instincts; comfort working directly with product and data teams to define the events and traits you need\n\nA rigorous, experiment-first mindset. You don't ship campaigns, you ship tests\n\nExcellent writing chops, especially the ability to communicate clearly and respectfully with a sophisticated, time-constrained audience\n\nComfort operating with autonomy in a small, fast-moving team\n\nBonus points\nExperience marketing to physicians, healthcare professionals, or other expert/credentialed audiences\n\nExperience with community or UGC products where engagement depends on contribution, not just consumption\n\nComfort in analytics tools like Google Analytics, Mixpanel, or Amplitude\n\nWhy Mednet?\nYou'll be building the connective tissue between physicians and the experts who can answer their hardest clinical questions. Every campaign you ship has the potential to influence a real patient encounter. It's rare to find a lifecycle role where the messages you write actually matter to the people receiving them. This is one of them.","description_format":"text","description_chars":4110,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Cancer Care Centers"],"lifecycle":[{"event":"open","at":"2026-09-05T17:31:46Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.342,"p_room":0.28,"age_days":180,"expected_fill_days":31,"reasons":["conf:4","win:tail","crowd:"],"computed_at":"2026-11-11T05:49:22Z"},"pay":{"stated_usd_annual":160000,"is_top_pay":false},"html_url":"https://alion.io/job/mednet-lifecycle-marketing-lead","json_url":"https://alion.io/job/mednet-lifecycle-marketing-lead.json","meta":{"generated_at":"2026-11-11T20:52:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":40803,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3777368},"rest":"https://alion.io/mcp/rest/get_company?id=3777368"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmednet-lifecycle-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmednet-lifecycle-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmednet-lifecycle-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mednet-lifecycle-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmednet-lifecycle-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":332710}},{"tool":"search_jobs","arguments":{"company":"themednet.org","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":332710},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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