{"id":713039,"url":"https://alion.io/job/meds-manager-retention-lifecycle-marketing","title":"Manager, Retention & Lifecycle Marketing","company":{"id":678593,"name":"Meds","domain":"meds.com","url":"https://alion.io/company/meds-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":87,"open_postings":9,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":68,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States","Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":70000,"max_usd":141000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"A/B Testing","optional":true},{"name":"Amplitude","optional":true},{"name":"Iterable","optional":true},{"name":"Looker","optional":true},{"name":"Mixpanel","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-06-30T16:38:45Z","employer_posted_date":"2026-06-30","last_verified_at":"2026-11-05T11:57:33Z","board_verified":true,"closed_at":null,"days_open":127,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":127},"description":"Meds.com is a rapidly growing consumer technology firm operatinga suite of healthcare businesses, including our flagship brands BlueChew & MOD. Our mission is to better patients' lives through innovative healthcare solutions. With a team of over 500 professionals across various specialties, we'vebuilt scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edgetechnology. As we continue our accelerated growth trajectory, we'relaunching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology.\nBuild the customer journey that drives long-term growth:\nWe'rebuilding one of the fastest-growing direct-to-consumer healthcare brands in the country, and we'relooking for someone to own one of the most important growth levers in the business: customer retention. Our customers don'tstop interacting with us after their first purchase. Every message, every renewal, every product recommendation, and every touchpoint is an opportunity to build trust, increase lifetime value, and create an exceptional customer experience.\nAs our Manager, Retention & Lifecycle Marketing, you’llown the strategy and execution behind the customer journeyfrom first purchase through long-term loyalty. You’llcombine customer insights, compelling creative, experimentation, personalization, and automation to deliver the right message to the right customer at the right time.\nThis is a high cross-functional role that sits within the Creative Strategy team. You’llpartner closely with Growth Marketinbg, Creative, Product, Customer Experience, Analytics, and Engineering to build best-in-class lifecycle programs that strengthen customer relationships while driving measurable business growth.\nJoin our team in Austin, TX or Chicago, IL - we'relooking for someone who truly values and enjoys working in the office, not just tolerates it.\nResponsibilities\nWhat You’ll Own\nOwn the end-to-end lifecycle marketing strategy across email, SMS, and other owned channels.\n\nBuild and optimize automated customer journeys that improve engagement, retention, renewal rates, and customer lifetime value.\n\nDevelop customer segmentation strategies that deliver personalized experiences at scale.\n\nCreate testing roadmaps across messaging, creative, timing, offers, channel mix, and audience segmentation.\n\nPartner with designers, copywriters, and creative strategists to develop compelling lifecycle campaigns that strengthen customer relationships and increase revenue.\n\nAnalyze customer behavior to identify opportunities to reduce churn, increase repeat purchases, and improve subscription retention.\n\nLead lifecycle campaigns supporting onboarding, renewals, product launches, cross-sells, upsells, referrals, win-back initiatives, and loyalty programs.\n\nMonitor and report on key lifecycle metrics including retention, renewal rate, churn, repeat purchase rate, engagement, unsubscribe rates, and customer lifetime value.\n\nCollaborate with Product and Engineering to improve customer communications, automation, personalization, and the overall customer experience.\n\nContinuously identify new opportunities to improve customer engagement through experimentation, data, and creative thinking.\n\nWhat Great Looks Like\nYou think beyond campaigns.\n\nYou think in customer journeys.\n\nYou understand that every message should have a purpose, and every interaction should strengthen the relationship between the customer and the brand.\n\nYou're equally comfortable building strategy, reviewing creative, analyzing performance, and identifying opportunities hidden within customer data.\n\nYou believe the best lifecycle marketing doesn't feel like marketing. It feels helpful, timely, relevant, and personal.\n\nYou love testing ideas, measuring outcomes, and continuously improving the customer experience.\n\nQualifications\n4+ years of experience in lifecycle marketing, retention marketing, CRM, email marketing, orcustomer marketing.\n\nExperience managing lifecycle programs for a subscription, DTC, e-commerce, consumer technology, or digital healthcare company.\n\nStrong understanding of customer segmentation, personalization, lifecycle strategy, and marketing automation.\n\nExperience building and optimizing automated customer journeys.\n\nMust have experience with Braze.\nStrong analytical skills with the ability to translate customer insights into actionable marketing strategies.\n\nExcellent project management and cross-functional collaboration skills.\n\nExceptional written communication skills and an understanding of conversion-focused messaging.\n\nComfortable managing multiple initiatives in a fast-paced, high-growth environment.\n\nBonus Points\nExperience in telemedicine, healthcare, wellness, or another regulated industry.\n\nExperience with lifecycle marketing platforms such as Braze (certified), Iterable, Klaviyo, Customer.io, or Salesforce Marketing Cloud.\n\nExperience with SMS marketing and omnichannel customer engagement.\n\nFamiliarity with A/B testing, experimentation frameworks, and customer research methodologies.\n\nExperience with analytics platforms such as Mixpanel, Looker, Amplitude, or similar tools.\n\nExperience using AI tools to accelerate content creation, personalization, campaign optimization, and workflow efficiency.\n\nWhat Success Looks Like\nWithin your first year, you'll have built and optimized lifecycle programs that meaningfully improve customer engagement, subscription retention, and lifetime value.\n\nYou'll create customer experiences that feel thoughtful, personalized, and seamless across every touchpoint.\n\nYou'll become a trusted strategic partner across Creative, Growth Marketing, Product, and Customer\n\nExperience while helping build one of the most sophisticated retention programs in direct-to-consumer healthcare.\n\nWhy Join Us\nWe're building a culture that values ownership, curiosity, experimentation, and measurable impact.\n\nYou'll work alongside ambitious marketers, creatives, strategists, and operators who care deeply about building experiences that customers genuinely value.\n\nYou'll have the opportunity to shape every stage of the customer journey, influence millions of customer interactions, and help define the future of one of the fastest-growing consumer healthcare brands in America.\n\nIf you're excited about building world-class lifecycle marketing, creating meaningful customer experiences, and driving long-term business growth through creativity and strategy, we'd love to meet you.\n\nPerks\n100% company-paid Medical, Dental, and Vision premium coverage for employees, plus.\n\nShort-Term Disability and Life Insurance\n\n401(k) with company match\n\nComplimentary daily lunch provided on-site","description_format":"text","description_chars":6725,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Health Apps"],"lifecycle":[{"event":"open","at":"2026-09-11T05:14:24Z"}],"visa":[],"liveness":{"score":21,"band":"cold","label":"Long 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