{"id":2962073,"url":"https://alion.io/job/mendix-content-marketing-manager-industrial-b2b","title":"Content Marketing Manager - Industrial B2B","company":{"id":3741,"name":"Mendix","domain":"mendix.com","url":"https://alion.io/company/mendix","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":83,"open_postings":12,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":47,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":102500,"max":184500,"currency":"USD","period":"year","gross":null,"usd_annual":184500},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":true},{"name":"Marketo","optional":true},{"name":"PHP","optional":true},{"name":"Salesforce","optional":true},{"name":"WordPress","optional":true}],"status":"live","first_seen_at":"2026-10-20T20:30:10Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-24T15:23:54Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Content Marketing Manager - Industrial B2B\nSiemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling. This individual will create content that earns the trust of executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption.\nYou'll develop category-defining content including SME-driven insights, research-backed reports, practitioner guides, webinars, and executive thought leadership. The ideal candidate is curious, resourceful, process-oriented, and focused on delivering measurable business outcomes.\nWhat You'll Do\nContent\nManage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals.\nDevelop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets.\nManage relationships with freelance writers, agencies, and external contributors, ensuring quality, consistency, and adherence to brand standards.\nDevelop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles for industry publications.\nCreate content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.\nPartner with Product Marketing, Demand Generation, and other cross-functional teams to translate positioning and messaging into always-on content programs spanning the full buyer journey.\nCollaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate, credible, and practitioner-focused content.\nIdentify content opportunities and gaps through search intent analysis, competitive research, analyst insights, and feedback from sales and customer-facing teams.\nDrive content repurposing strategies to maximize the reach, impact, and lifecycle of high-performing content across channels and formats.\nSEO & Distribution\nSupport organic content strategy through keyword research, topic clustering, content planning, and on-page SEO optimization.\nFocus on high-intent, bottom-of-funnel content opportunities that drive qualified traffic and business outcomes.\nPartner with Demand Generation teams to integrate content into nurture programs, paid campaigns, and account-based marketing (ABM) initiatives.\nManage content distribution across owned channels, including blogs, newsletters, and developer communities, as well as earned channels such as syndication, guest publications, and industry forums.\nEnsure content is optimized for discoverability across both traditional search engines and emerging AI-powered search and answer platforms.\nMeasurement & Optimization\nTrack and report on key content performance metrics, including organic traffic, engagement, MQL contribution, pipeline influence, and content-attributed revenue.\nConduct regular content audits to identify opportunities for content refreshes, consolidation, optimization, and removal of underperforming assets.\nTest and optimize headlines, calls-to-action (CTAs), content formats, and distribution strategies using data-driven insights.\nLeverage performance analytics to continuously improve content effectiveness and scale successful initiatives.\nWhat We're Looking For\nRequired Qualifications\n4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences.\nExceptional writing, editing, and storytelling skills with the ability to simplify complex technical topics for executive and business audiences.\nDemonstrated success translating highly technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives.\nStrong understanding of SEO fundamentals and experience driving measurable organic growth.\nProven ability to collaborate effectively with subject matter experts and deliver high-quality content on schedule.\nFamiliarity with modern data platforms, cloud technologies, and concepts such as data lakehouses.\nUnderstanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets.\nPreferred Qualifications\nExperience marketing to developers, practitioners, engineers, or other highly technical audiences at scale.\nHands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing technology platforms.\nPortfolio demonstrating technical content creation, including long-form guides, white papers, executive thought leadership, and industry publications.\nStrong process orientation with experience building and improving content workflows and operational processes.\nExperience leveraging AI-powered writing, research, and workflow automation tools to improve productivity and content effectiveness.\nClosing:\nU.S. Pay Transparency Statement\nThe base salary range for this position is $102,500 - $184,500 USD. Individual compensation will vary based on factors including experience, skills, qualifications, and location. Siemens also offers a comprehensive benefits package and may provide additional incentive compensation where applicable.","description_format":"text","description_chars":5461,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Low-Code & No-Code Platforms"],"lifecycle":[{"event":"open","at":"2026-10-20T23:09:11Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":3,"expected_fill_days":47,"reasons":["conf:2","stale_co","velocity","win:early"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":184500,"is_top_pay":true},"html_url":"https://alion.io/job/mendix-content-marketing-manager-industrial-b2b","json_url":"https://alion.io/job/mendix-content-marketing-manager-industrial-b2b.json","meta":{"generated_at":"2026-10-24T16:18:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23517,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3741},"rest":"https://alion.io/mcp/rest/get_company?id=3741"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmendix-content-marketing-manager-industrial-b2b"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmendix-content-marketing-manager-industrial-b2b"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmendix-content-marketing-manager-industrial-b2b"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mendix-content-marketing-manager-industrial-b2b\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmendix-content-marketing-manager-industrial-b2b"}]}