{"id":3418640,"url":"https://alion.io/job/mendix-integrated-campaign-marketing-manager","title":"Integrated Campaign Marketing Manager","company":{"id":3741,"name":"Mendix","domain":"mendix.com","url":"https://alion.io/company/mendix","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":82,"open_postings":19,"ghost_share":0,"stale_share":0.737,"repost_share":0,"time_to_fill_p50_days":50,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":["IN"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false}],"status":"closed","first_seen_at":"2026-10-23T19:30:53Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-11-02T18:09:11Z","board_verified":false,"closed_at":"2026-11-02T18:09:11Z","days_open":9,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":9},"description":"Job Description: Integrated Campaign Marketing Manager\nOverview\nWe’re seeking an Integrated Campaign Marketing Manager to lead the strategy, planning, execution, and optimization of high-impact brand and marketing campaigns.\nThis role sits at the intersection of campaign strategy, brand marketing, and digital activation, translating business and brand priorities into integrated campaigns that reach the right audiences across the right channels. The Campaign & Digital Marketing Manager will lead cross-functional campaign teams, develop audience and persona strategies, and directly shape paid digital programs across platforms including LinkedIn and Google.\nThis person will also serve as a key partner to our media agencies and external vendors, ensuring that our investments, targeting strategies, creative approaches, and channel mix are continuously optimized against campaign objectives.\nKey Responsibilities\nCampaign Strategy & Leadership\nOwn the strategy, planning, execution, and optimization of integrated brand-level marketing campaigns.\nTranslate brand, business, and go-to-market priorities into compelling campaign strategies, audience journeys, and activation plans.\nDefine campaign objectives, target audiences, personas, messaging priorities, channel strategies, KPIs, and measurement plans.\nLead a cross-functional campaign team spanning Brand, Content, Product Marketing, Digital, Web, Social, Field Marketing, Marketing Operations, and other key stakeholders.\nDrive campaigns from initial brief and planning through activation, measurement, optimization, and retrospective.\nEnsure campaign activities connect into a cohesive audience journey rather than operating as individual channel tactics.\nDigital & Paid Media Strategy\nDevelop the paid digital strategy that supports brand and integrated campaign objectives.\nPlan, launch, manage, and optimize campaigns across LinkedIn, Google Ads, and other relevant paid digital channels.\nDevelop targeting strategies based on priority personas, audiences, accounts, funnel stages, geographies, and campaign objectives.\nPartner with creative and content teams to develop and test campaign assets, messaging, offers, and formats.\nMonitor campaign performance and continually optimize targeting, creative, channel mix, and investment.\nExplore new digital channels, platforms, and promotional opportunities that can expand campaign reach and effectiveness.\nAgency & Vendor Management\nServe as the primary strategic and day-to-day partner for paid media agencies.\nSet clear agency priorities, campaign briefs, deliverables, timelines, budgets, and performance expectations.\nChallenge agency recommendations and ensure media strategies align to broader campaign and business objectives.\nLead regular campaign planning, optimization, reporting, and performance reviews with agency partners.\nResearch and scope new media, technology, agency, and vendor opportunities.\nDevelop requirements and scopes of work and participate in vendor evaluation and selection.\nEvaluate partner performance and ROI to inform future investment decisions.\nCampaign Planning & Cross-Functional Execution\nBuild integrated campaign plans that clearly define audiences, messaging, content, channels, activation, milestones, owners, and success measures.\nPartner with stakeholders to ensure campaign strategies address business priorities while maintaining a consistent brand narrative.\nFacilitate campaign planning sessions and keep cross-functional teams aligned throughout execution.\nManage campaign timelines, dependencies, approvals, and deliverables.\nIdentify execution risks and proactively remove roadblocks to keep campaigns moving.\nMeasurement & Optimization\nEstablish clear KPIs and measurement frameworks for campaigns and individual digital channels.\nAnalyze campaign performance across awareness, engagement, demand, and business-impact metrics as appropriate to the campaign objective.\nPartner with Marketing Operations, agencies, and other stakeholders to understand performance and identify optimization opportunities.\nTranslate campaign and media results into clear insights and recommendations for stakeholders and leadership.\nApply learnings from completed campaigns to improve future targeting, messaging, channel strategy, and investment 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