{"id":1973025,"url":"https://alion.io/job/mendix-product-marketing-lead-icx","title":"Product Marketing Lead - ICX","company":{"id":3741,"name":"Mendix","domain":"mendix.com","url":"https://alion.io/company/mendix","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":83,"open_postings":12,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":47,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":124000,"max":223100,"currency":"USD","period":"year","gross":null,"usd_annual":223100},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"AI Agents","optional":false},{"name":"Knowledge Graph","optional":false},{"name":"Machine Learning","optional":false}],"status":"live","first_seen_at":"2026-10-06T19:18:56Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-26T18:44:34Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Product Marketing Lead, Intelligence Center X\nLocation\nUnited States (Remote)\nAbout Siemens Digital Industries Software\nSiemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware, and services from the Siemens Xcelerator business platform. Our software enables customers to connect the physical and digital worlds, accelerate innovation, and drive sustainable business outcomes.\nPosition Overview\nSiemens Digital Industries Software is seeking a Product Marketing Lead, Intelligence Center X to define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market story for Intelligence Center X, Siemens' agentic enterprise system.\nThis highly strategic role will work across a portfolio that includes technologies such as Mendix, Graph Studio, AI Studio, domain ontologies, and other Intelligence Center X components. The successful candidate will develop a compelling \"better together\" story that clearly articulates how these technologies combine to help customers unlock business value through AI, data, automation, application development, and intelligent workflows.\nThe ideal candidate combines deep product marketing expertise with strong organizational leadership and influence. They can translate complex technical capabilities into differentiated customer value while aligning stakeholders across a matrixed organization around a unified commercial narrative.\nKey Responsibilities\nDevelop the Portfolio Narrative\nDefine and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes.\nDevelop a clear and compelling \"better together\" story that explains the role, value, and interaction of products across the portfolio.\nArticulate how Intelligence Center X fits within the broader Siemens Software ecosystem, including industrial data, domain expertise, business processes, and digital transformation initiatives.\nEstablish clear, approved messaging and positioning for Intelligence Center X and its core components.\nDefine how each product contributes to the overall portfolio while ensuring messaging remains accurate, credible, and aligned with current capabilities.\nBuild Messaging Architecture and Market Positioning\nCreate and maintain a scalable messaging framework that enables product teams to preserve differentiated product narratives while aligning to a common portfolio strategy.\nDevelop positioning, value propositions, and narrative structures that resonate with executive, technical, developer, IT, engineering, operations, AI, data, and business audiences.\nTranslate sophisticated AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits and market differentiation.\nEnsure consistency of messaging across products, campaigns, customer-facing content, analyst interactions, and executive communications.\nDrive Cross-Functional Go-to-Market Alignment\nPartner with Product Marketing Managers across the Intelligence Center X portfolio to create integrated go-to-market stories and launch strategies.\nCollaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership teams to activate messaging through campaigns, web experiences, content journeys, events, and pipeline programs.\nEstablish messaging standards, governance processes, and alignment mechanisms that ensure consistency across the organization.\nInfluence decision-making and drive alignment across diverse stakeholders in a complex, matrixed environment without direct authority.\nSupport Strategic Growth Initiatives\nProvide strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives.\nFacilitate executive-level discussions to align stakeholders around commercial priorities and strategic messaging decisions.\nContinuously refine the portfolio narrative based on market trends, customer feedback, competitive insights, and product evolution.\nQualifications\nRequired Experience\n12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function.\nDemonstrated success developing and executing marketing strategies across multiple products within a technology portfolio.\nExperience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products.\nProven track record of developing portfolio-level positioning, messaging, and go-to-market strategies.\nKnowledge & Expertise\nStrong understanding of:Enterprise AI\nAgentic workflows and AI systems\nAI application development\nOntologies and semantic technologies\nData and knowledge graphs\nEnterprise software platforms\n\nAbility to connect technical innovation to measurable customer and business outcomes.\nDeep understanding of how complex technology portfolios are positioned, packaged, and brought to market.\nSkills & Competencies\nExceptional strategic communication, storytelling, and narrative-development skills.\nStrong executive presence and ability to influence senior stakeholders.\nExcellent writing, facilitation, presentation, and stakeholder management capabilities.\nAbility to simplify complex technical concepts for both executive and technical audiences.\nStrong collaboration skills with experience leading through influence in highly matrixed organizations.\nProven ability to build consensus and drive alignment across multiple functions and business units.\nWhy Join Siemens?\nThis is a unique opportunity to help define the market narrative for one of Siemens' most strategic AI and software initiatives. You will shape how customers, partners, analysts, and employees understand the value of Intelligence Center X while influencing the future direction of Siemens' AI, data, and application development portfolio.\nEqual Employment Opportunity Statement\nSiemens is an Equal Opportunity Employer committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other characteristic protected by applicable law.\nSalary Transparency Statement\nThe base salary range for this position is $124,000 - $223,100 USD annually.\nThe salary offered to a successful candidate will be based on several factors, including relevant experience, education, skills, knowledge, geographic location, and internal equity considerations.\nIn addition to base compensation, Siemens offers a comprehensive benefits package that may include annual incentive opportunities, healthcare and wellness benefits, retirement savings plans, paid time off, and other programs designed to support employees and their families. 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