{"id":1629503,"url":"https://alion.io/job/mendocinofarms-crm-analyst","title":"CRM Analyst","company":{"id":2289830,"name":"Mendocino Farms","domain":"mendocinofarms.com","url":"https://alion.io/company/mendocinofarms","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":71,"open_postings":61,"ghost_share":0.393,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":68,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Plano, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":65000,"max":87000,"currency":"USD","period":"year","gross":null,"usd_annual":87000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-25T10:00:00Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-30T05:08:51Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":1,"flags":["company_stale"],"days_open":33},"description":"Job Title: CRM Analyst \nReports To: CRM Manager\nFLSA Status: Exempt\nLocation: Dallas, TX\nSalary Range: $65,000 - $87,000\n\nSummary:\nWe are looking for a CRM Analyst to join our Marketing team and help turn guest data and insights into impactful marketing campaigns and experiences. This role sits at the intersection of CRM, marketing analytics, marketing operations, and campaign execution.\n\nThe ideal candidate is equal parts analytical and hands-on: someone who can analyze guest behavior and campaign performance, support audience segmentation, and bring marketing strategies to life through email, push, promotions, workflows, and lifecycle campaigns. They will support the CRM Manager with the day-to-day systems and processes behind CRM programs, including audience logic, automation workflows, campaign QA, and reporting.\n\nReporting to the CRM Manager, this role will work closely with Brand, Growth, Product, and IT to support the execution, measurement, and optimization of marketing campaigns across our digital channels. This is a hands-on role for someone who enjoys solving problems, working in marketing platforms, and connecting the dots between data, technology, and marketing execution.\n\nWhat You’ll Do:\nAnalytics\nAnalyze guest and campaign performance across digital channels to identify trends, uncover insights, and recommend actions to optimize engagement, conversion, revenue, acquisition, retention, and repeat purchase.\nBuild and maintain recurring reporting and dashboards to track CRM, digital, and campaign KPIs.\nSupport ad hoc analysis and reporting for Marketing, translating findings into actionable recommendations.\nCampaign & CRM \nSupport the execution of email and push campaigns within HubSpot, including audience creation, scheduling, QA, and deployment.\nSupport audience segmentation based on guest behavior, lifecycle stage, purchase activity, and engagement.\nPartner with the CRM Manager, Brand, Growth, and IT teams to support campaign launches and resolve CRM or data issues.\n\nWhat We're Looking For:\n2–4 years of experience in marketing analytics, CRM, lifecycle marketing, marketing operations, or a related field.\nStrong analytical and problem-solving skills with the ability to analyze data, identify trends, and clearly communicate findings.\nExperience with CRM or marketing automation platforms, with the ability to work within workflows, automations, audience segments, and campaign processes; HubSpot experience is a strong plus.\nStrong Excel/Google Sheets skills; experience with SQL, GA4, Power BI, or similar analytics tools is a plus.\nComfortable working hands-on in marketing platforms and supporting campaign execution, not just producing reports.\nStrong attention to detail and campaign QA skills, with a focus on accuracy across audiences, workflows, creative, and campaign setup.\nAbility to manage multiple campaigns and deadlines in a fast-paced environment.\nStrong communication and cross-functional collaboration skills, with the ability to work effectively with Marketing, Growth, Sales, and IT.\nCurious and eager to understand guest behavior and use data to support better marketing decisions.\nRestaurant or hospitality experience is a strong plus.\n\nThe Ideal Candidate:\nYou don't need to be a CRM expert on day one. We're looking for someone who is analytical, operations-minded, curious, and excited to get hands-on with both data and marketing execution.\nHighly analytical and detail-oriented, with a strong ability to analyze guest and campaign data and identify trends.\nEqually comfortable working with data and getting hands-on with campaign execution, segmentation, and CRM platforms.\nCurious about guest behavior and enjoys digging into the “why” behind trends in engagement, conversion, retention, and purchase behavior.\nOperations-minded and enjoys working with workflows, automations, and campaign processes.\nOrganized and able to manage multiple campaigns, projects, and deadlines in a fast-paced environment.\nComfortable learning and working across marketing platforms, with HubSpot or CRM experience a strong plus.\nCollaborative and comfortable working cross-functionally with Brand, Growth, Sales, IT, and other teams.\nStrong communicator who can clearly communicate campaign performance, findings, and project updates.\nExcited by the opportunity to learn, test, and help execute marketing programs that drive guest engagement and business results.\n\nBenefits include:\nCompetitive salary\nMeal privileges\nHealth benefits \n401k Plan\nPaid Vacation\nPhysical Requirements:\nMust be able to lift 25 pounds. \nSitting / standing 6-8 hours. \nHand use: single grasping, fine manipulation, pushing and pulling\nWork requires the following motions: bending, twisting, squatting and reaching\nThere is no “I” in Mendo\nMendocino Farms is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Mendocino Farms will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Fair Chance Initiative for Hiring.\n* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. 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