{"id":1246743,"url":"https://alion.io/job/mergerware-marketing-manager","title":"Marketing Manager","company":{"id":3800266,"name":"MergerWare","domain":"mergerware.com","url":"https://alion.io/company/mergerware","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-06T05:45:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":12500,"max_usd":29000,"period":"year","method":"role_seniority_country_cell","sample_n":8},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2019-07-15T08:20:27Z","employer_posted_date":"2019-07-15","last_verified_at":"2026-10-06T20:25:45Z","board_verified":true,"closed_at":null,"days_open":2640,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":2639},"description":"Position title\nMarketing Manager\nDescription\nAt MergerWare, we are seeking to hire a marketing manager who will own and drive all areas of lead and demand generation with the goal of generating high-quality marketing qualified leads for the sales teams to engage with on a consistent basis. The selected candidate will have to be well versed with all lead generation channels, including email, SEO, PPC, social media, etc. The candidate will also be expected to evaluate and on board emerging channels of communicating with prospects with a view to meet and scale aggressive lead generation targets.\nResponsibilities\nEmail Marketing:\nOwn and manage the email marketing program, including process ownership and optimization, lead database hygiene, campaign implementation, and reporting, with the goal of driving more marketing qualified leads\nOptimize marketing automation and lead nurturing processes through email, social, and other inbound and outbound channels\nManage the lead database to improve global marketing and targeting capabilities through data set cleansing, standardization and expansion\nEstablish and implement Account-Based Marketing strategies across prospects and existing customers\nOnline Marketing:\nIn charge of attracting site traffic through Search Engine Optimization, converting that traffic into new leads for the business, and nurturing to close those leads into customers\nPlanning Web, SEO/SEM, email, social media, Google Adwords, display advertising, and retargeting campaigns\nCollaborate with internal teams to create web landing pages and optimize the user experience to continuously generate visitor conversions\nTrade Shows & Webinars:\nWork with internal stakeholders to establish the process, coordinate, organize and drive webinars to draw more leads\nEvaluate and drive trade show participation to optimize lead generation through the channel\nReporting & Analytics:\nEstablish closed-loop analytics with sales to understand how inbound and outbound marketing activity turn into customers, and continually refine the process.\nResponsibility for budgetary planning and control of digital marketing\nManage all reporting, ROI, pre- and post-event marketing operations for trade show, seminar, and other field marketing initiatives\nMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)\nIdentify trends and insights, and optimize spend and performance based on the insights\nEvaluate emerging technologies. Provide thought leadership and perspectives for adoption where appropriate\nQualifications\n3-5 years of demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns\nPost-graduation degree, preferably an MBA\nStrong communication and analytical skills, and data-driven thinking\nMust have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points\nExperience in utilizing marketing automation tools to optimize the overall marketing funnel to deliver marketing-qualified leads\nExperience with A/B and multivariate experiments\nWorking knowledge of website analytics tools (e.g., Google Analytics, WebTrends)\nExperience in setting up and optimizing Google Adwords campaigns\nStrong understanding of current online marketing concepts, strategy and best practices.\nHiring organization\nMergerWare\nEmployment Type\nFull time\nJob Location\nBengaluru / Boston, 560066, India\nDate posted\nJuly 15, 2019\nPDF Export\nExport as PDF\nThank you for submitting your application. We will contact you shortly!","description_format":"text","description_chars":3600,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":3,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":true},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-25T17:49:31Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":0.9,"p_active":0.219,"p_room":0.28,"age_days":2639,"expected_fill_days":34,"reasons":["conf:61","win:tail","crowd:"],"computed_at":"2026-10-06T05:45:30Z"},"pay":null,"html_url":"https://alion.io/job/mergerware-marketing-manager","json_url":"https://alion.io/job/mergerware-marketing-manager.json","meta":{"generated_at":"2026-10-06T22:20:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2640,"day_limit":5000,"remaining_today":2360,"minute_limit":60,"resets_at":"2026-10-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3800266},"rest":"https://alion.io/mcp/rest/get_company?id=3800266"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmergerware-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmergerware-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmergerware-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mergerware-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmergerware-marketing-manager"}]}