PR & Content Manager

Merkle Science is seeking a dynamic Content and PR Lead to join our growing team. The ideal candidate will be a seasoned professional with a proven track record in developing and executing successful content marketing and public relations strategies. As the Content and PR Lead, you will play a crucial role in shaping and communicating Merkle Science's narrative, building brand awareness, and establishing thought leadership in the blockchain and cryptocurrency space.

Responsibilities:

Content Strategy and Development:

• Develop and execute a comprehensive content strategy aligned with Merkle Science's business goals.
• Create engaging and informative content, including blog posts, whitepapers, case studies, and other collateral, showcasing our expertise in blockchain analytics and compliance.
• Collaborate with subject matter experts and stakeholders to gather insights and technical details for content creation.
• Ensure consistency in messaging and branding across all content channels
• Build brand messaging and guidelines

Public Relations:

• Develop and implement a strategic PR plan to enhance Merkle Science's visibility and reputation in the market
• Work closely with regulatory affairs leads and PR agency to execute campaigns
• Cultivate and maintain relationships with key media outlets, journalists, and industry influencers.
• Draft and edit press releases, media pitches, and other PR materials to communicate key announcements and milestones.
• Monitor and analyze media coverage, providing insights and recommendations for continuous improvement.

Social Media Management:

• Oversee Merkle Science's social media presence, ensuring regular and engaging content across platforms.
• Collaborate with the marketing team to amplify content through social media channels and enhance brand awareness.
• Monitor social media trends and industry conversations to identify opportunities for engagement.

Event Management:

• Coordinate Merkle Science's participation in industry conferences, webinars, and events to maximize brand exposure.
• Develop and manage event-related content and collateral
• Work closely with internal teams to ensure a seamless and impactful presence at events.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in content creation, PR, and social media management, preferably in the blockchain or fintech industry.
• Demonstrated success in executing PR campaigns and securing media coverage.