Digital Marketing & Technology Senior Specialist
At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.
THE ROLE
The Digital Marketing & Technology Senior Specialistperforms a digital publishing and web development function for the enterprise leveraging MFS’ content management system, Adobe Experience Manage (AEM). This individual is responsible for authoring within the DAM (Digital Asset Management) and publishing in a controlled, accurate, and timely manner following a prescribed publishing procedure. In addition, the Digital Marketing & Technology Senior Specialistwill interact with various business partners and content owners across the organization to create and manage client experiences across MFS’ global websites.
WHAT YOU WILL DO
Create and edit web content such as articles, landing pages and marketing materials using AEM’s content management capabilities.
Uphold quality standards in digital content publishing to ensure content adheres to brand guidelines, style consistency, SEO best practices, and service level agreements to all delivery platforms.
Perform any necessary technical data check rules, to verify that all publishing efforts incorporate defined quality controls and procedures.
Support all web development and maintenance efforts across MFS' global websites.
Participate in site(s) maintenance and troubleshooting efforts including general updates, when needed.
In partnership with other team members, proactively investigate and troubleshoot content and platform related issues and coordinate necessary actions for timely resolution as needed.
In partnership with other team members, develop procedural documentation and deliver training on daily responsibilities from authoring, publishing a web development.
Direct participation in various projects, from content creation to agile development efforts.
Perform other duties as necessary to support marketing and distribution goals.
WHAT WE ARE LOOKING FOR
Bachelor’s degree combined with a minimum of 2-5+ years of experience in advertising or marketing, within or servicing a financial services organization.
Knowledge of financial products, investment techniques and strategies, and local regulations as well as investment industry.
Proven knowledge and execution of digital publishing best practices and procedures; willingness to adapt process to changing needs of the business.
Experience working with automated project management workflow system(s) and content management systems required. Specific experience with Adobe Experience Manager, a plus.
Strong organizational and time management skills with a focus on quality and attention to detail; ability to manage multiple tasks simultaneously while consistency meeting deadlines.
Solid interpersonal communication skills (written and verbal); ability to interact successfully with individuals at all levels.
Positive, collaborative, flexible disposition with the ability to work independently and/or as part of a team.
Customer oriented with a commitment to proactive problem solving; ability to implement sound judgement and to handle escalated situations.
PREFERRED SKILLS, QUALIFICATIONS & EXPERIENCE
Proficiency in various AI tools.
Practical experience in applying and optimizing foundational web content creation elements such as metadata and keyword strategy.
Strong understanding of SEO/AIO principles and best practices.
Familiarity with meta tags, schema and canonical tags for SEO/GEO/AIO purposes.
Experience with SEO tools such as Google analytics, Search Console, SEMrush, Ahrefs, Conductor and similar platforms.
Experience optimizing multi-regional site structure and content for search.
At MFS, we believe in fair and transparent compensation. For that reason, we’re including the salary range for this position. This range reflects our good-faith expectation for what we’ll pay depending on the candidate’s experience, training and education. In addition to the salary, we also offer significant and competitive incentive compensation based on both individual and company performance. Other components of our Total Rewards Package include:
MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)
Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
Education Assistance: Tuition reimbursement up to $8,000 annually
Education Assistance: Access to discounted tutors and college coaches
Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps
Our compensation philosophy is to pay competitively for talent while ensuring equity across employees performing comparable work. We are committed to transparency - if you have questions about how we arrived at this range or what additional benefits and bonus opportunities come with the role, we’ll be happy to discuss them
At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.
MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.
If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email [email protected] for assistance.
MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.