{"id":2914545,"url":"https://alion.io/job/michael-kors-customer-insights-activation-analyst","title":"Customer Insights & Activation Analyst","company":{"id":2517758,"name":"Michael Kors","domain":"michaelkors.it","url":"https://alion.io/company/michaelkors-it","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":82,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":12,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":50000,"max":60000,"currency":"GBP","period":"year","gross":null,"usd_annual":79845},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GDPR","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-23T00:00:00Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-10-22T02:30:55Z","board_verified":false,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":31},"description":"Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.\nIf you enjoy working in a creative, fast-paced environment, then we would love to hear from you!\n-\nJob Title: Customer Insights and Activation Analyst\nLocation: London\nDivision: MK\nReporting to: Senior Manager, Customer Analytics\nI FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs.\n- MICHAEL KORS -\nWe have an exciting opportunity for a Customer Insights and Activation Analyst\nWho You Are:\nYou are a data-driven and commercially minded analyst who can turn customer data into clear insight and practical marketing action. You are comfortable working hands-on with data, building targeted audiences, and explaining results in a simple, actionable way for business stakeholders.\nYou enjoy working collaboratively and can partner effectively with teams from different departments to deliver customer insights and support better marketing decisions.\nWhat You'll do:\nThis role combines customer analysis, hands-on SQL data work, and driving customer audience strategy.\nYou will play a key role in bridging data and marketing working closely with a wide range of stakeholders across Brand, Digital Marketing, Customer retention, and Clienteling to turn customer data into actionable marketing activity.\nUsing SQL and Amperity (CDP) you will extract, shape and validate customer data, turning insights into targeted campaign audiences, and continuously refining those audiences based on performance and behaviour. You will transform complex data into clear insights which will help teams understand what’s happening and why.\nThis role requires someone who is confident working directly with data and equally comfortable partnering with different teams, and who treats data accuracy and logic as non-negotiable.\nCustomer Analytics & Insights\nAnalyse customer behaviour, engagement and purchase patterns to identify actionable insights\nWork with wider analytics team on deeper analysis (e.g. segmentation, propensity modelling inputs)\nWork with business teams to define audiences based on data-driven logic (e.g. lifecycle, value, propensity signals) that drive revenue or engagement\nEvaluate campaign performance and provide clear recommendations to improve targeting and ROI\nSupport A/B testing design and measurement\nData Activation (CDP super user)\nTranslate marketing briefs into clear, actionable audience definitions\nBuild, manage and execute customer segments within the CDP (Amperity) for use across email, paid media, and clienteling\nUse SQL to define, validate and QA audience selections before activation\nEnsure all customer selections are accurate, compliant, and aligned with marketing requirements (preferences, opt-outs, GDPR)\nOwn segment naming conventions, taxonomy, and governance\nSupport business teams with testing suggestions and best practice \nWork with legal and IT security departments on setting up connectors between CDP and external partners when needed\nData & Technical Execution\nUnderstanding data landscapes and implication on data availability and accuracy\nWrite and maintain clean, efficient SQL queries to extract and manipulate customer data from Snowflake and CDP\nPerform data validation and QA checks to ensure accuracy of all outputs used in marketing\nTroubleshoot data discrepancies across CDP, source systems and reporting outputs\nDrive best practices in data handling, documentation, and query structuring\nStakeholder Collaboration\nPartner with Brand, Digital, Retention, Stores and other marketing teams to understand objectives and translate them into data-driven solutions\nCommunicate insights in a clear, actionable way (non-technical audience friendly)\nAct as a key link between data, analytics, and marketing execution\nWhat We’re Looking For\nA data-driven thinker who is equally comfortable analysing data and activating it\nSomeone who can own end-to-end delivery: from gathering requirements → insight → presenting results → creating audience → evaluation of results\nStrong attention to detail and a structured approach to working with data\nA proactive individual who can work independently and manage multiple priorities\nA clear communicator who can simplify complex data for business stakeholders\nStrong stakeholder management skills, with the ability to partner effectively across teams\nYou’ll Need to Have:\nSolid experience working with customer data and CDP\nStrong hands-on experience using SQL to query, manipulate and validate large datasets (this is essential)\nAdvanced power point skills\nAdvanced Excel skills\nHands-on experience creating customer segments / audiences for campaigns\nExcellent attention to detail, with a strong focus on data accuracy and governance\nStrong analytical skills with the ability to turn data into actionable insights\nUnderstanding of GDPR compliance\nAbility to translate data concepts across and between business-focused and technology-based colleagues\nStrong project execution and organization skills - able to define timelines, establish priorities and ensure projects stay on-track\nAbility to lead and influence across diverse set of teams\nAt Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, colour, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law. M/D/F/V\n-\nThe Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.\nAt Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at .\nIn compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.\nCompensation Range:\n50,000.00 - 60,000.00 GBP","description_format":"text","description_chars":7038,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Goods","Lifestyle"],"lifecycle":[{"event":"open","at":"2026-10-20T10:25:58Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Senior or Specialist Worker, Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Global Business Mobility: Senior or Specialist Worker; Skilled Worker","cap_exempt":false,"checked_at":"2026-10-23T06:21:00+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.202,"p_room":0.35,"age_days":30,"expected_fill_days":12,"reasons":["conf:27","stale_co","win:tail","comp:brand"],"computed_at":"2026-10-23T05:54:15Z"},"pay":{"stated_usd_annual":79845,"is_top_pay":false},"html_url":"https://alion.io/job/michael-kors-customer-insights-activation-analyst","json_url":"https://alion.io/job/michael-kors-customer-insights-activation-analyst.json","meta":{"generated_at":"2026-10-24T03:49:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6029,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2517758},"rest":"https://alion.io/mcp/rest/get_company?id=2517758"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmichael-kors-customer-insights-activation-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmichael-kors-customer-insights-activation-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmichael-kors-customer-insights-activation-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/michael-kors-customer-insights-activation-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmichael-kors-customer-insights-activation-analyst"}]}