{"id":3182534,"url":"https://alion.io/job/michaels-director-lifecycle-marketing","title":"Director - Lifecycle Marketing","company":{"id":3018631,"name":"Michaels","domain":"michaels.com","url":"https://alion.io/company/mikbenefits","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Irving, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":103000,"max_usd":192000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1534},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-23T22:04:38Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-11-05T10:06:44Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Support Center - IrvingThe Director of Lifecycle Marketing serves as the end-to-end leader of Michaels’ lifecycle marketing program. Lead a team to develop, implement, and optimize strategies and plans to maximize customer engagement and drive revenue growth in the short- and long-term, leveraging the CRM program and the email and SMS channels. Partner with Technology, Data Science, Brand Marketing, and Creative to deliver the content, technology, and scaled data science needed to build, automate and continuously optimize a highly effective targeted marketing program.Major Activities\nStrategic Planning & Goal Setting:\nEvangelize marketing communication priorities and brand strategy with the goal of establishing consistent, high-quality messaging, creative, and tone of voice across all of Michaels’ communications\n\nCreate a bold multi-year vision for the Michaels lifecycle marketing, and customer engagement program, making this discipline a key area of competitive advantage for the company\n\nCollaborate with cross-functional teams, including marketing, merchandising, and product management, to align on priorities and business goals\n\nTranslate how the tactical and technical capabilities feed into overarching marketing goals\n\nProgram Management and Team Development\nServe as the Email, SMS, and Push Marketing channel lead. Collaborate cross-departmentally to create an engaging customer experience and drive customer engagement and revenue\n\nDevelop and lead a multi-disciplinary team to execute targeted marketing strategies to drive customer acquisition, engagement, retention, and loyalty\n\nPartner with Technology and Data Science to implement marketing automation tools and technologies to optimize campaign performance and customer experiences\n\nLead or participate in CRM/MarTech platform implementations (e.g., Salesforce Marketing Cloud, Cordial, Braze) and lead cross-functional projects to build and manage platform integrations across the marketing technology stack\n\nCollaborate with external agencies to leverage their expertise and resources in executing targeted marketing initiatives\n\nEnsure compliance with relevant privacy regulations and best practices in data management and security\n\nReporting/Insights & Optimizations\nUse data analytics and customer insights to identify and segment target audiences to drive customer-centric, personalized marketing campaigns\n\nMonitor and analyze campaign results and provide actionable insights that fuel continuous improvement\n\nLead the team’s approach to defining what performance data to collect and how to collect it across owned channels (email, SMS, and push), including the use of experimental design (treatment vs. control) to measure impact\n\nStay up to date with industry trends, emerging technologies, and best practices to drive innovation and competitive advantage, making recommendations to product and technical teams for new additions or enhancements\n\nMaintain awareness of how AI is impacting the MarTech landscape, including the sources and applications of AI technology across marketing platforms and channels\n\nOther duties as assigned\nMinimum Knowledge/Skills/Abilities\nMinimum Education\nBachelor’s degree in Marketing, Business Administration, or a related field\nMinimum Special Certifications or Technical Skills\nProven ability to build and execute highly effective CRM, email, and SMS programs\nDemonstrated success in scaling and automating lifecycle marketing programs\nDeep understanding of digital marketing channels, including email, mobile, SMS, and website marketing\nDemonstrated proficiency in using marketing automation tools\nMarTech experience required - must have led or been part of a CRM platform implementation (e.g., Salesforce Marketing Cloud (SFMC), Cordial, Braze), including leading projects involving various platform integrations, with a solid understanding of how technology is used and applied across marketing platforms\nExperience leveraging AI to accelerate campaign and program optimization\nWorking understanding of how AI is impacting the MarTech ecosystem, including awareness of the sources and use cases of AI technology within marketing platforms\nExcellent leadership and team management skills, with the ability to motivate and inspire cross-functional teams\nStrong communication and presentation skills with the ability to convey complex marketing concepts to both technical and non-technical stakeholders\nProven ability to work in a fast-paced, deadline-driven environment, managing many projects simultaneously\nStrong analytics acumen - able to lead the team on what performance data to collect and how to collect it across owned channels (email, SMS, push), with a working understanding of experimental design using treatment and control groups\nMinimum Type of Experience the Job Requires\n10+ years of marketing experience with at least 5+ years in a CRM or Customer Engagement leadership position\nOther\nDeep understanding of data modeling, customer segmentation, and test/learn methodologies. \nAbility to analyze performance data and build frameworks and approaches to optimize against KPIs.\nExperience with vendor management and aptitude with technical CRM systems/processes.\nPreferred Knowledge/Skills/Abilities\nPreferred Education\nGraduate-level experience is a plus\nPreferred Special Certifications or Technical Skills\nCDP, Omnichannel marketing platform knowledge/certification (i.e., Salesforce, Braze, Klaivyo, or similar platform experience)\nPreferred Type of Experience the Job Requires\nAt least 2+ years in a retail CRM leadership position\nApplicants in the U.S. must satisfy federal, state, and local legal requirements of the job.\nAt The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.\nMichaels offers a range of benefits to support team members and their families. Depending on position and eligibility, team members may have access to a 401(k) with employer match, an Employee Assistance Program, medical, dental, and vision coverage, telemedicine services, flexible spending accounts, commuter benefits, tuition assistance, adoption assistance, and various voluntary insurance options. All team members enjoy everyday perks such as employee discounts and access to partner discount programs. For a summary of benefits, visit the Michaels Benefits at a Glance page. For additional information regarding benefits, visit MIKBenefits.com\nMichaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.\nMichaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).\nEEOC Know Your Rights Poster in English\nEEOC Know Your Rights Poster in Spanish\nEEOC Poster Optimized for Screen Readers\nFederal FMLA Poster\nFederal EPPAC Poster","description_format":"text","description_chars":7648,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Home Decor","Arts, Crafts & Hobby Supplies"],"lifecycle":[{"event":"open","at":"2026-10-23T22:04:38Z"}],"visa":[],"liveness":{"score":45,"band":"ok","label":"Likely open","p_open":1,"p_active":0.819,"p_room":0.55,"age_days":12,"expected_fill_days":10,"reasons":["conf:1","win:tail","comp:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/michaels-director-lifecycle-marketing","json_url":"https://alion.io/job/michaels-director-lifecycle-marketing.json","meta":{"generated_at":"2026-11-05T13:47:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17771,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3018631},"rest":"https://alion.io/mcp/rest/get_company?id=3018631"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmichaels-director-lifecycle-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmichaels-director-lifecycle-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmichaels-director-lifecycle-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/michaels-director-lifecycle-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmichaels-director-lifecycle-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3182534}},{"tool":"search_jobs","arguments":{"company":"michaels.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3182534},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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