{"id":3416363,"url":"https://alion.io/job/michigan-virtual-media-development-specialist-ai-content-developer","title":"Media Development Specialist (AI Content Developer)","company":{"id":2170676,"name":"Michigan Virtual","domain":"michiganvirtual.org","url":"https://alion.io/company/michiganvirtual","size_band":"1-10","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Paycor","truth_index":null},"role":"AI/ML","role_family":"AI/ML","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lansing, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":58337,"max":65200,"currency":"USD","period":"year","gross":null,"usd_annual":65200},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"ElevenLabs","optional":false},{"name":"Gemini","optional":false},{"name":"Midjourney","optional":false},{"name":"Prompt Engineering","optional":false},{"name":"Stable Diffusion","optional":false}],"status":"live","first_seen_at":"2026-10-28T19:33:48Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-01T18:17:55Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"FULL-TIME POSITION\nReports To: Course Design and Development Manager \nDepartment/Team: Student Learning Services \nSupervisory Responsibilities: None\nFLSA Status: Exempt \nLocation: Hybrid - per Michigan Virtual Policy \nPosting Range: $58,337 - $65,200\nCreate What’s Next in Education: Shape Learning Through AI\nReady to put your creativity and AI expertise to work for a bigger purpose? At Michigan Virtual, you’ll use generative AI to create engaging, accessible multimedia experiences that help K-12 students learn in new ways. Join a team that brings people and technology together to shape the future of education in Michigan.\nAbout the role: The Media Development Specialist (AI Content Developer) is responsible for the creation, enhancement, and replacement of multimedia instructional content across Michigan Virtual’s student course catalog using AI-powered tools. This role focuses on leveraging advanced prompting techniques and generative AI platforms to produce high-quality, engaging, and accessible multimedia (i.e., digital video, animation, audio, images, interactive, and text-based) content aligned with instructional goals.\nWhile the role will engage in generating content assets in multiple forms of media, the Media Development Specialist (AI Content Developer) will primarily focus on the production of high-quality instructional videos. Unlike traditional video production roles, this position emphasizes expertise in AI tools and prompt engineering rather than manual video editing or filming. The Media Development Specialist (AI Content Developer) will collaborate with curriculum, course support, and instructional design teams to analyze existing video assets, identify opportunities for improvement or replacement, and generate new AI-driven video/audio/image content that enhances learner engagement and comprehension.\nThis role also supports ongoing course improvement initiatives by iterating on AI-generated media, refining prompts, evaluating outputs, and adjusting parameters to ensure accessibility compliance, maintain consistency with Michigan Virtual’s instructional standards, and otherwise achieve a desired result.\nAbout Michigan Virtual:\nMichigan Virtual is a Lansing-based nonprofit 501(c)(3) corporation where every employee contributes to advancing K-12 education through digital learning, research, innovation, policy and partnerships. We believe that we have a responsibility to innovate K-12 learning by designing systems that are more flexible and more equitable to meet the needs of all students, no matter their situation. We employ over 300 full- and part-time teachers, professionals, and other staff who like to have fun at work and are committed to making a difference for students, educators, and families in the state of Michigan. Our Strategic Plan outlines our strategic priorities to support Michigan's K-12 systems through 2030.\nOur mission is to maximize learning and teaching by bringing together the best in people and technology.\nOur vision is to be Michigan's leader in innovation in education.\nOur values are: put learners first; act with integrity; champion diversity; commit to excellence; and cultivate creativity.\nWe believe in a culture of caring. A people-first culture that strives to make every employee feel welcome, heard, valued, and empowered to contribute while also maintaining a healthy work-life balance. Find out more about our culture, workplace, and benefits that support our employees.\nWork That Makes a Difference. Culture That Makes It Possible.\nWhat to expect after you apply: A member of our Human Resources team will review applications materials throughout the posting. Yes, all submissions are reviewed by a real person! If you are selected to move forward in the process, we will reach out with details. If you are not moved forward, we will let you know that, as well. We will start this process after the posting closes.\nAs a non-profit organization that receives funding from the State of Michigan, we give preference to residents of Michigan in hiring decisions.\nESSENTIAL FUNCTIONS & RESPONSIBILITIES:\nDevelop new video, audio, or image content and replace existing YouTube-based instructional videos using AI generation tools.\nDesign, test, and refine advanced prompts to produce high-quality, instructionally sound video/audio/image outputs.\nEvaluate existing video content to identify gaps, outdated materials, or opportunities for AI-driven improvement.\nCollaborate with curriculum and instructional design teams to align AI-generated video/audio/image content with learning objectives and course standards.\nEnsure all generated media content meets accessibility standards, including captions, transcripts, and clarity of audio/visual elements.\nEnsure all generated media conforms with Fair Use of copyrighted materials and/or creative commons licensing guidelines and restrictions and is accompanied by up-to-date attributions within course content.\nIterate on AI-generated outputs by adjusting prompts, inputs, and workflows to improve quality, accuracy, and engagement.\nMaintain documentation of prompt strategies, workflows, and best practices for AI video/audio generation.\nConduct quality assurance reviews of AI-generated video/audio content prior to course integration.\nStay current with emerging AI tools and technologies related to video/audio generation and content creation.\nSupport integration of video/audio content into learning management systems and course platforms.\nOther duties as assigned.\nOTHER DUTIES & TASKS:\nContribute to broader AI-enhanced course development efforts, including generating supporting media such as voiceovers, visuals, on-screen text, animations, and interactive elements.\nAssist in developing internal guidelines and standards for AI-generated instructional content.\nProvide guidance to team members on effective use of AI tools for content creation.\nREQUIRED EDUCATION, CERTIFICATIONS, & LICENSURES (minimum requirements):\nAssociate’s degree or equivalent experience in educational technology, digital media, communications, or a related field.\nREQUIRED EXPERIENCE (minimum requirements):\n1+ years of experience using AI tools for content creation, media generation, or workflow automation.\nDemonstrated experience with prompt engineering and iterative AI content development.\nDESIRED EDUCATION and/or EXPERIENCE:\nBachelor’s degree in Educational Technology, Instructional Design, Media Production, or a related field or equivalent work experience demonstrating these competencies.\nExperience working with AI video generation platforms (e.g.,Heygen, Synthesia, Vyond, ElevenLabs, Google Gemini, Canva, Flux, Midjourney, Ideogram, Stable Diffusion, Adobe Firefly, etc.).\nExperience supporting or developing online learning content.\nExperience working within a learning management system (e.g., Brightspace).\nREQUIRED KNOWLEDGE, SKILLS, & ABILITIES (minimum requirements):\nAdvanced proficiency in AI prompting and generative AI tools.\nStrong ability to iterate and refine AI-generated outputs for quality and accuracy.\nAbility to translate instructional goals into effective AI-generated media.\nStrong attention to detail and quality assurance mindset.\nUnderstanding of Fair Use guidelines for copyright, Creative Commons licenses, and evaluation of Terms of Use.\nAbility to learn and adapt quickly to new AI technologies and platforms.\nEffective communication and collaboration skills across technical and non-technical teams.\nAbility to manage multiple projects and priorities in a fast-paced environment.\nUnderstanding of accessibility standards for digital media (e.g., color contrast, captions, descriptive transcripts).\nAbility to evaluate content from a learner experience perspective.\nCommitment to maintaining confidentiality and data security standards.\nDESIRED KNOWLEDGE, SKILLS, & ABILITIES:\nFamiliarity with instructional design principles, including UDL.\nKnowledge of WCAG 2.1 / 2.2 accessibility standards.\nExperience integrating AI-generated content into LMS or CMS platforms.\nBasic understanding of video storytelling, pacing, and engagement (no advanced production required).\nFamiliarity with scripting or structuring educational video content.\nWORK ENVIRONMENT and/or PHYSICAL DEMANDS:\nOpen office environment with occasional distractions.\nThis role primarily involves working at a computer, participating in virtual and in-person meetings, and communicating with team members and external parties. \nEmployees may need to remain in a stationary position for extended periods and use standard office equipment.\nNoise levels are generally low to moderate.\nMichigan Virtual is committed to creating an inclusive and accessible workplace. We will provide reasonable accommodation for qualified individuals with disabilities to perform the essential functions of the job. 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