{"id":762774,"url":"https://alion.io/job/microchip-manager-product-marketing","title":"Manager - Product Marketing","company":{"id":44188,"name":"Microchip Technology","domain":"microchip.com","url":"https://alion.io/company/microchip","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"staff","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Jose, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":91000,"max":232000,"currency":"USD","period":"year","gross":null,"usd_annual":232000},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-08-27T17:37:18Z","employer_posted_date":"2026-08-27","last_verified_at":"2026-10-13T15:56:52Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":47},"description":"Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology, Inc.\nPeople come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.\nOur company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.\nVisit our careers page to see what exciting opportunities and company perks await!\n Please follow the link to apply selecting \"Microchip Recruiter\" as your source:https://wd5.myworkdaysite.com/en-US/recruiting/microchiphr/External/job/Manager---Product-Marketing_R3664-26\nJob Description:\nMicrochip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM). We also license Flash-IP solutions that are incorporated in a broad range of products.\nMicrochip Technology Inc. has a Product Marketing Manager role opening. The successful candidate will own the strategic and tactical marketing responsibilities for a portfolio of FPGA products. This role is critical in defining product roadmaps, driving go-to-market strategies, managing product lifecycle, and ensuring revenue and margin growth. The candidate will work closely with engineering, sales, applications, and corporate marketing teams to position Microchip’s FPGA solutions competitively in the marketplace.\nKey Responsibilities\nProduct Strategy & RoadmapDefine and maintain product line strategy aligned with market trends and customer requirements.\nDevelop business cases for new FPGA products, IP, solutions and features.\n\n Go-to-Market ExecutionCreate and implement marketing plans, including product positioning, messaging, and competitive differentiation.\nDrive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.\n\nCompetitive Analysis & PositioningConduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.\nDevelop clear product positioning and value propositions to differentiate Microchip FPGA solutions.\nProvide competitive intelligence to sales teams and create tools for objection handling.\n\nBusiness DevelopmentIdentify and pursue new business opportunities in target markets and strategic accounts.\nCollaborate with sales teams to develop account strategies and secure design wins.\nBuild relationships with key customers, ecosystem partners, and industry influencers to expand Microchip’s FPGA footprint.\nSupport negotiations for strategic partnerships and joint development initiatives.\n\nCross-Functional CollaborationWork with engineering to define specifications and prioritize features.\nSupport worldwide field sales and applications teams with tools, training, and competitive analysis.\n\nMarket IntelligenceAnalyze market trends, customer needs, and competitive landscape to guide product decisions.\nRepresent Microchip at industry events, conferences, and customer meetings.\n\n Requirements/Qualifications:\nBachelor’s degree in Electrical Engineering or related field (MBA preferred)\n12+ years of relevant experience\n5+ years in semiconductor product marketing experience\nProven track record in defining product strategies, managing product lifecycle, and driving business development.\nStrong technical understanding of semiconductor architectures and applications.\nExcellent communication, presentation, and negotiation skills.\nAbility to work in a global, cross-functional team environment.\n Travel Time:\n0% - 25%\nPhysical Attributes:\nFeeling, Hearing, Other, Seeing, Talking, Works Alone, Works Around Others\nPhysical Requirements:\n10% standing, 10% walking, 80% sitting, 100% in doors; Usual business hours\nPay Range:\nWe offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry leading ESPP program with a 2 year look back feature. Find more information about all our benefits at the link below:\nBenefits of working at Microchip\nThe annual base salary range for this position, which could be performed in the US, is $91,000 - $232,000.*\n*Range is dependent on numerous factors including job location, skills and experience.\nMicrochip Technology Inc is an equal opportunity/affirmative action employer. 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