{"id":2921420,"url":"https://alion.io/job/microchip-technology-hmid-bu-marketing-manager","title":"HMID BU Marketing Manager","company":{"id":44188,"name":"Microchip Technology","domain":"microchip.com","url":"https://alion.io/company/microchip","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":103,"ghost_share":0,"stale_share":0.757,"repost_share":0,"time_to_fill_p50_days":37,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"staff","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Garching bei München, Germany","Whiteley, United Kingdom"],"countries":["DE","GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":81000,"max_usd":189000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":372},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Tableau","optional":false}],"status":"closed","first_seen_at":"2026-06-23T00:00:00Z","employer_posted_date":"2026-06-23","last_verified_at":"2026-10-30T10:02:00Z","board_verified":false,"closed_at":"2026-10-30T10:02:00Z","days_open":129,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":128},"description":"Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc.\nPeople come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognizedLeadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.\nOur company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.\nVisit our careers page to see what exciting opportunities and company perks await!\nJob Description:\nProduct Strategy & Roadmap\nDefine portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments\nTranslate customer and market requirements into prioritized product specs, value propositions, and data-driven business cases\nLead marketing input into product roadmaps and lifecycle planning\nDevelop deep understanding of system-level requirements and platform strategies\nPersonally lead product definition for the most strategically impactful programs, ensuring first-hand market insight shapes every critical decision\nGo-to-Market Execution\nCreate and execute marketing strategies targeting priority segments, regions, and strategic accounts\nPartner with Sales on pipeline reviews, forecast alignment, and corrective actions\nDrive win/loss analysis and competitive intelligence to refine positioning\nSupport strategic customer engagements and executive-level discussions\nSales Enablement & Communications\nDefine and drive high-impact collateral: solution briefs, presentations, launch kits, and case studies\nLead product launches and ensure consistent messaging across all channels\nServe as primary liaison to Corporate MarCom for brand-compliant execution\nTeam Leadership\nManage a team of Marketing Engineers with full personnel responsibility\nSet clear priorities, enforce execution standards, and foster a high-performance culture\nDevelop talent through coaching, structured development plans, and succession planning\nLead by example as a hands-on contributor - stepping in to personally drive critical tasks when the situation demands it\nOperational Excellence & Innovation\nChampion the adoption of AI-powered tools and workflows across the team to accelerate decision-making, automate routine tasks, and multiply productivity\nLeverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data-driven insights that inform strategy\nContinuously identify and implement process improvements that free the team to focus on high-value, strategic work\nPartner & Ecosystem Development\nManage and strengthen Microchip’s worldwide Touch Partner network\nDrive design-ins through module partners, distribution, and direct customer channels\nCross-Functional Collaboration\nCoordinate with Sales, Engineering, Applications, Systems, and Supply Chain\nRepresent marketing in cross-functional forums and customer escalations\nRequirements/Qualifications:\nEducation\nBachelor’s or Master’s degree in Electronics, Computer Science, or related fields\nMBA or equivalent senior expertise in marketing or applications roles is a plus\nExperience\nMinimum 10 years in microcontroller-based sensing systems within a semiconductor company; capacitive touch controller experience is a plus.\nProven experience in new IC and firmware product definition for automotive and/or fragmented industrial markets, translating customer and system-level requirements into silicon feature sets, firmware feature roadmaps, Marketing Requirement Documents (MRD), value propositions, and business cases.\nProven track record in semiconductor product marketing, portfolio strategy, long-term planning, and go-to-market execution.\n5+ years managing and developing marketing teams in a semiconductor company, including priority setting, accountability, structured product definition discipline, and coaching of senior individual contributors.\nMinimum 10 years in product marketing roles in the semiconductor industry, across Automotive, Consumer, and/or Industrial segments.\nSkills\nStrong strategic thinking with ability to prioritize in complex, resource-constrained environments\nBusiness acumen: business case development, forecast reviews, pipeline analysis, pricing strategies\nTechnical depth: system-level architectures, semiconductor product development, qualification standards (AEC-Q100)\nHands-on proficiency with analytics and productivity tools - particularly Tableau, Excel, and Microsoft 365 - with the ability to build dashboards and derive actionable insights\nDemonstrated experience leveraging AI tools to optimize team workflows and accelerate output\nExcellent oral and written communication in English; second language is an advantage\nSelf-motivated, customer-oriented, structured, and data-driven\nTravel\nWillingness to travel across Asia, the United States, and Europe for customer visits and business engagements\nTravel Time:\n25% - 50%To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. 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