{"id":2877390,"url":"https://alion.io/job/microchip-technology-principal-engineer-product-marketing","title":"Principal Engineer - Product Marketing","company":{"id":44188,"name":"Microchip Technology","domain":"microchip.com","url":"https://alion.io/company/microchip","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":105,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Chandler, United States","Austin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":102000,"max_usd":194000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":602},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-04T00:00:00Z","employer_posted_date":"2026-09-04","last_verified_at":"2026-10-22T02:03:48Z","board_verified":true,"closed_at":null,"days_open":49,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":49},"description":"Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc.\nPeople come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognizedLeadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.\nOur company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.\nVisit our careers page to see what exciting opportunities and company perks await!\nJob Description:\nMicrochip's Secure Computing Group (SCG) develops and markets industry-leading embedded security solutions, including Secure Elements, Root of Trust solutions, Embedded Controllers, CryptoAuthentication™ devices, CryptoAutomotive™ solutions, and associated software and hardware ecosystems.\nWe are seeking an experienced aStrategic Product Marketing Engineer to lead product line strategy, customer engagement, and business growth initiatives across SCG's security portfolio. This highly visible role combines technical product marketing, product line management, and strategic business development responsibilities to drive growth within existing markets while expanding adoption in emerging segments focusing on computing, data center, server, and storage.\nThe successful candidate will serve as a key interface between customers, sales, product management, applications engineering, and system architecture teams. This individual will help define future product roadmaps, develop market strategies, build executive-level customer relationships, and drive revenue growth through strategic account engagement and design-win execution.\nThe ideal candidate possesses a strong understanding of semiconductor security technologies, cryptographic principles, and embedded system architectures, coupled with proven experience in product marketing, product management, business development, and customer-facing technical engagements.\nKey Responsibilities\nProduct Line Strategy & Roadmap Leadership\nDrive definition and execution of product line strategies and long-term roadmaps in collaboration with Product Management, System Engineering, and Architecture teams.\nTranslate customer requirements, market trends, and competitive intelligence into actionable product and technology investments.\nContribute to future SCG portfolio planning and end-market growth strategies.\nParticipate in product positioning, lifecycle management, and launch planning activities.\nStrategic Marketing & Business Development\nDevelop and execute business growth strategies across strategic customers, target verticals, and emerging market opportunities.\nIdentify, qualify, and accelerate high-value design-win opportunities across the SCG portfolio.\nBuild account-based growth plans in partnership with regional sales and field applications teams.\nDrive adoption of Microchip security solutions within Tier-1 customers and strategic accounts.\nSupport revenue forecasting and business planning activities.\nCustomer Engagement & Technical Leadership\nEstablish trusted advisor relationships with customer engineering teams, technical leaders, architects, and executive stakeholders.\nPresent Microchip's security technologies, product roadmaps, and value propositions to customers and internal audiences.\nUnderstand customer system architectures, future technology directions, and security requirements.\nServe as a technical liaison between customers and factory engineering teams to facilitate successful engagements and issue resolution.\nMarket Intelligence & Competitive Positioning\nConduct market analysis, competitive benchmarking, and industry assessments to identify growth opportunities.\nDevelop pricing strategies, business cases, and competitive positioning frameworks.\nMonitor industry trends, emerging standards, cryptographic technologies, and security requirements.\nProvide ongoing voice-of-customer feedback to influence product decisions and investments.\nGo-to-Market & Sales Enablement\nCreate and deliver customer presentations, training materials, technical collateral, white papers, and marketing content.\nDevelop compelling RFQ responses and customer proposals.\nSupport sales teams in opportunity reviews, design-win strategies, and account planning activities.\nTrain field sales and applications teams on product capabilities, value propositions, and competitive positioning.\nIndustry Leadership & Cross-Functional Collaboration\nRepresent Microchip within relevant industry organizations, standards bodies, and consortiums.\nCollaborate closely with Product Management, Engineering, Applications, Corporate Marketing, and Sales organizations worldwide.\nInfluence cross-functional teams to align on strategic priorities and growth initiatives.\nAct as a champion for customer requirements across the organization.\nRequirements/Qualifications:\nRequired Qualifications\nBachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field.\n10+ years of experience in semiconductor product marketing, product management, business development, field applications, technical sales, or related customer-facing technical roles.\nStrong knowledge of hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, and secure embedded systems.\nProven experience developing and executing business growth strategies and driving design wins.\nExperience building and managing strategic customer relationships.\nStrong understanding of semiconductor business models, product lifecycle management, and go-to-market processes.\nExcellent written, verbal, presentation, and executive-level communication skills.\nAbility to influence customers, internal stakeholders, and industry organizations.\nDemonstrated success operating within cross-functional and global teams.\nPreferred Qualifications\nMaster's degree in Engineering, Computer Science, or Business Administration.\nExperience with client computing, data center, server, storage, automotive, industrial, or IoT markets.\nExperience with secure boot, firmware authentication, device identity, key management, and platform security architectures.\nFamiliarity with embedded hardware and software development environments.\nExperience participating in industry standards organizations or consortiums.\nBackground in strategic account management or account-based marketing/business development.\nTravel Time:\n0% - 25%Physical Attributes:\nHearing, Seeing, Talking, Works Alone, Works Around OthersPhysical Requirements:\n80% sitting, 10% standing, 10% walking, 100% insideMicrochip Technology Incis an equal opportunity/affirmativeaction employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.\nFor more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.\nTo all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. 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