{"id":1226138,"url":"https://alion.io/job/microland-demand-generation-manager","title":"Demand Generation Manager","company":{"id":3080073,"name":"Micro Land","domain":"microland.com","url":"https://alion.io/company/microland-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-24T05:41:28Z","employer_posted_date":null,"last_verified_at":"2026-09-24T05:41:28Z","board_verified":false,"closed_at":null,"days_open":36,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":36},"description":"Location: Bengaluru\n\nExperience: 7 - 10 years\n\nAbout the Company:\n\nIndustry Preference: IT Services, IT Infrastructure Services, Digital Transformation, Managed Services\n\nAbout the Role:\n\nWe are looking for a highly driven and results-oriented Demand Generation Manager to join our Business Development Group (BDG). The ideal candidate will be responsible for creating and nurturing demand within target accounts through a multi-channel outreach strategy, helping accelerate pipeline growth across strategic industry segments and geographies.\n\nThis role requires a well-rounded demand generation professional who can combine market research, account intelligence, digital outreach, LinkedIn engagement, email campaigns, event-led demand creation, and direct prospect engagement to generate qualified opportunities for the sales organization. The successful candidate will work closely with Marketing, Sales, Pre-Sales, and Account Teams to identify high-potential prospects, engage key stakeholders, and drive measurable business outcomes.\n\nResponsibilities:\n\nDemand Generation & Pipeline Development:\n\n- Develop and execute integrated demand generation programs to create awareness, engagement, and qualified opportunities within target accounts.\n\n- Identify and prioritize target accounts and buying centers through proactive market and account research.\n\n- Build and manage outreach campaigns across multiple channels including:\n\n1. Email marketing\n\n2. LinkedIn and social selling\n\n3. Events and webinars\n\n4. Industry forums and communities\n\n5. Targeted calling and follow-ups (when required)\n\n- Generate and nurture marketing-qualified leads (MQLs) and sales-qualified opportunities (SQLs).\n\nAccount-Based Marketing (ABM) Support:\n\n- Support account-based marketing initiatives by identifying key decision-makers, influencers, and buying committees.\n\n- Develop account-specific engagement strategies and messaging.\n\n- Partner with sales teams to drive penetration into strategic named accounts.\n\nResearch & Market Intelligence:\n\n- Conduct detailed account, industry, competitor, and stakeholder research.\n\n- Identify business initiatives, technology priorities, organizational changes, and trigger events that can be leveraged for outreach.\n\n- Utilize sales intelligence and marketing technology platforms to improve targeting and conversion rates.\n\nCampaign Execution:\n\n- Design and execute targeted outbound campaigns.\n\n- Collaborate with content, digital marketing, and sales teams to create compelling messaging and campaign assets.\n\n- Manage lead follow-up processes and ensure timely engagement with prospects.\n\nEvent-Based Demand Generation:\n\n- Support pre-event, during-event, and post-event demand generation activities.\n\n- Drive attendee engagement and conversion from webinars, trade shows, executive roundtables, and customer events.\n\n- Coordinate follow-up campaigns to maximize event ROI.\n\nPerformance Management:\n\n- Track campaign performance, lead quality, pipeline contribution, and conversion metrics.\n\n- Provide regular reporting and insights to marketing and sales leadership.\n\n- Continuously optimize outreach strategies based on performance data and market feedback.\n\nKey Success Metrics:\n\n- Qualified pipeline created.\n\n- Number of meetings and opportunities generated.\n\n- Conversion rates across outreach channels.\n\n- Engagement within target accounts.\n\n- Support to sales teams in opening and expanding strategic accounts.\n\nWhy Join Us?:\n\nThis role offers the opportunity to work at the intersection of marketing and sales, directly influencing business growth across strategic accounts and markets. You will play a critical role in building pipeline, enabling sales success, and shaping the organization's demand generation strategy.\n\nQualifications:\n\n- Bachelor's degree in marketing, Business Administration, Engineering, or related field.\n\n- 7 - 10 years of experience in Demand Generation, Business Development, Lead Generation, Inside Sales, or Account-Based Marketing.\n\n- Prior experience in IT Services, IT Infrastructure Services, Cloud, Cybersecurity, Managed Services, Digital Workplace, Data & Analytics, or similar technology domains is strongly preferred.\n\n- Demonstrated experience in generating enterprise-level opportunities through outbound and account-based approaches.\n\n- Strong understanding of B2B buying cycles and enterprise sales processes.\n\nRequired Skills:\n\nFunctional Skills:\n\n- Demand Generation\n\n- Account-Based Marketing (ABM)\n\n- Lead Generation & Lead Nurturing\n\n- Enterprise Prospecting\n\n- Market Research & Account Intelligence\n\n- Campaign Management\n\n- Event Marketing Support\n\n- Sales Pipeline Development\n\n- Stakeholder Mapping\n\nTools & Platforms:\n\nExperience with one or more of the following:\n\n1. LinkedIn Sales Navigator\n\n2. ZoomInfo, Draup, Demand base or similar platforms\n\n3. CRM platforms such as Salesforce, Dynamics CRM, HubSpot, etc.\n\n4. Marketing automation platforms such as Marketo, HubSpot, Eloqua, or Pardot\n\nPersonal Attributes:\n\n- Strong written and verbal communication skills.\n\n- High level of initiative and ownership.\n\n- Analytical mindset with strong attention to detail.\n\n- Ability to engage confidently with senior business and technology stakeholders.\n\n- Strong collaboration and stakeholder management skills.\n\n- Results-oriented and comfortable working in a fast-paced environment.\nSkills\nDemand Generation, Inside Sales, IT Services Sales, IT Sales, IT Infrastructure Services Sales, Account Based Marketing, Account Management","description_format":"text","description_chars":5521,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-25T13:06:44Z"}],"visa":[],"liveness":{"score":22,"band":"cold","label":"Long shot","p_open":0.6,"p_active":0.675,"p_room":0.55,"age_days":36,"expected_fill_days":28,"reasons":["seen:36","win:tail"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/microland-demand-generation-manager","json_url":"https://alion.io/job/microland-demand-generation-manager.json","meta":{"generated_at":"2026-10-31T03:35:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4985,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3080073},"rest":"https://alion.io/mcp/rest/get_company?id=3080073"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmicroland-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmicroland-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmicroland-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/microland-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmicroland-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1226138}},{"tool":"search_jobs","arguments":{"company":"microland.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1226138},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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