{"id":4009145,"url":"https://alion.io/job/microsoft-sr-gtm-manager-dev-github","title":"Sr GTM Manager - Dev / GitHub","company":{"id":18,"name":"Microsoft","domain":"microsoft.com","url":"https://alion.io/company/microsoft","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Eightfold","truth_index":{"grade":"B","score":84,"open_postings":471,"ghost_share":0.006,"stale_share":0.597,"repost_share":0.04,"time_to_fill_p50_days":29,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tokyo, Japan"],"countries":["JP"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Azure","optional":false},{"name":"Copilot","optional":false},{"name":"GitHub","optional":false}],"status":"live","first_seen_at":"2026-11-10T02:00:43Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-10T08:54:22Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"OverviewMicrosoft is looking for a Developer Go-To-Market (GTM) Manager to lead our developer business and go-to-market execution in Japan.\nIn this role, you will bring together Microsoft’s developer platform, field sales, technical teams, marketing, partners and GitHub to help customers transform how they build software in the age of AI. You will translate global and Asia developer strategy into locally relevant execution, accelerating adoption of GitHub Copilot, GitHub Enterprise, agentic software development and Microsoft’s Azure developer platform.\nYou will operate at the intersection of strategy, field execution, technical innovation and business performance, working across Microsoft and GitHub to engage developers, technology leaders, customers and partners.\nResponsibilities\nDeveloper GTM strategy and business ownership\nDevelop and execute the Developer GTM plan for Japan aligned with Microsoft Asia and global priorities.\nTranslate global developer strategy, product innovations and campaigns into focused local execution.\nIdentify market opportunities, competitive dynamics, customer needs and developer trends that should influence the Japan plan.\nEstablish a disciplined rhythm of business to measure pipeline, adoption, usage and business performance.\nProvide actionable market, customer and field feedback to Asia, Corporate and Engineering teams.\nAccelerate GitHub and the AI-powered developer platform\nDrive adoption and expansion of GitHub Copilot across developers and organizations.\nGrow adoption of GitHub Enterprise as the foundation for the AI-powered developer platform and agentic software development lifecycle.\nAccelerate use of GitHub's agentic capabilities and developer security solutions.\nHelp customers connect GitHub with Azure developer services and Microsoft Foundry as they modernize their development environments and build AI applications.\nDevelop competitive strategies to win developer mindshare and displace competing development platforms and AI coding solutions.\nDrive customer and field activation\nIdentify priority customers and developer audiences using data, signals and propensity insights.\nWork with account teams to create and accelerate developer-focused opportunities.\nOrchestrate workshops, hackathons, developer events, executive engagements, skilling and other high-impact activation programs.\nBuild repeatable 1:few and 1:many motions that extend developer engagement beyond Microsoft's largest strategic accounts.\nTranslate developer engagement into measurable product adoption, usage, pipeline and customer outcomes.\nField and partner orchestration\nBuild strong relationships across Microsoft sales, technical, customer-success and marketing organizations.\nPartner closely with GitHub sales and technical teams to create a coordinated developer strategy for customers.\nEnable sellers and technical teams with developer narratives, competitive positioning, customer scenarios and execution plays.\nWork with partners to scale developer adoption, technical skilling, application modernization and GitHub deployment.\nEnsure field teams understand how Microsoft and GitHub capabilities come together across the developer lifecycle.\nDeveloper community and market engagement\nRepresent Microsoft with Japan's developer ecosystem, including enterprise developers, engineering leaders, communities, partners and industry influencers.\nWork with Marketing to activate Microsoft and GitHub developer events, community programs and digital campaigns.\nDevelop locally relevant developer programs reflecting Japan's market, culture and competitive environment.\nCapture insights from developers and customers and establish an effective feedback loop into Microsoft's product and GTM organizations.\nQualifications\nSignificant experience in go-to-market, product marketing, business development, sales strategy, developer relations, technical sales or product management in the technology industry.\nExperience working with developer platforms, cloud services, DevOps, AI or software-development technologies.\nDemonstrated ability to develop GTM strategies and translate them into measurable field execution.\nStrong understanding of enterprise customers and the software-development lifecycle.\nAbility to work effectively across sales, engineering, marketing, partners and senior leadership in a highly matrixed organization.\nStrong analytical skills with the ability to use customer, pipeline, product and market data to prioritize investments and actions.\nExcellent written and verbal communication skills in Japanese and English.\nPreferred\nExperience with GitHub, GitHub Copilot, DevOps, cloud-native application development or generative AI.\nExperience working with developers, engineering leaders, CTO organizations or technical communities.\nKnowledge of the Japan enterprise technology and developer ecosystem.\nExperience creating and scaling developer programs, hackathons, workshops, skilling programs or technical communities.\nAbility to translate complex technical capabilities into clear customer and business value.\nThis position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.\nMicrosoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. 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