{"id":3221602,"url":"https://alion.io/job/milwaukee-tool-senior-analyst-digital-insights","title":"Senior Analyst - Digital Insights","company":{"id":4070,"name":"Milwaukee Tool","domain":"milwaukeetool.com","url":"https://alion.io/company/milwaukee-tool","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":62,"ghost_share":0,"stale_share":0.984,"repost_share":0,"time_to_fill_p50_days":26,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Milwaukee, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":83000,"max_usd":159000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2036},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Databricks","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-22T00:00:00Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-29T12:43:53Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Job Description:\nSenior Analyst - Digital Insights\nWE CREATE EMPOWERED LEADERS! At Milwaukee Tool, our most valued resource is our dedicated team of employees - employees who work with a passion to be the best and have an unparalleled pride in their work and in the Milwaukee brand. We know that the only way to sustain growth and success is to value the growth and success of each person within the organization that's why we invest in an individual's growth and development from day one.\nBehind our doors you'll be empowered every day to own it, drive it, and do what it takes to design and develop the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.\nYear after year, our team continues to make significant breakthroughs in the industry. We're just getting started.\nYour Role on Our Team: \nAs a Senior Analyst - Digital Insights, you'll analyze performance across our digital ecosystem, including website engagement, digital marketing, ecommerce, and distributor experiences. You'll turn complex data into actionable insights that help business partners understand performance, identify opportunities, and make more informed decisions.\nYou'll collaborate with Digital Marketing, Ecommerce, Digital Product, UX, and other cross-functional teams to improve customer experiences, optimize investments, and drive business outcomes.\nYou’ll be DISRUPTIVE through these duties and responsibilities: \nDigital & Marketing Insights\nAnalyze customer behavior, engagement, and conversion across websites, digital products, marketing channels, and ecommerce experiences. \nEvaluate digital marketing effectiveness, including traffic acquisition, campaign performance, audience engagement, and downstream business outcomes. \nIdentify performance drivers, customer journey friction, and opportunities to improve engagement, conversion, and commercial results. \nSupport analysis of distributor and retail media performance to better understand digital shopping behaviors and opportunities for growth. \nAnalytics & Measurement\nLeverage Google Analytics 4 (GA4), SQL, and other analytics platforms to investigate trends, answer business questions, and develop actionable insights.\nDevelop dashboards, scorecards, and self-service reporting solutions that enable performance monitoring and faster decision-making.\nSupport experimentation, A/B testing, and evolving measurement capabilities, including data clean rooms, incrementality testing, and marketing mix modeling.\nPartner with Analytics Engineering and Digital Measurement teams to improve data quality, measurement capabilities, and analytics enablement.\nBusiness Partnership & Communication\nTranslate complex data into clear, compelling insights and recommendations that influence business decisions.\nPartner with stakeholders to define business questions, establish success metrics, and evaluate performance.\nProactively identify and quantify opportunities to improve customer experiences, marketing effectiveness, and business growth.\nWhat Success Looks Like\nBusiness teams better understand customer behavior and performance across the digital ecosystem.\nInsights move beyond reporting to explain performance drivers and recommend actions.\nData and insights help teams improve digital experiences, optimize marketing investments, and identify growth opportunities.\nBusiness partners view this role as a trusted advisor who helps translate data into decisions.\nThe TOOLS you’ll bring with you:\nBachelor's degree in Analytics, Marketing, Business, Statistics, or a related field, or equivalent experience.\n4+ years of experience in digital analytics, web analytics, marketing analytics, ecommerce analytics, or a related field.\nStrong hands-on experience with Google Analytics 4 (GA4), including traffic acquisition, event-based measurement, engagement, and conversion analysis.\nProficiency in SQL and experience querying and analyzing data across multiple sources.\nExperience with data visualization and reporting tools such as Power BI, Looker Studio, or similar platforms.\nStrong analytical and critical-thinking skills, with the ability to identify performance drivers and translate findings into actionable recommendations.\nExcellent communication and storytelling skills, with the ability to simplify complex data, influence stakeholders, and connect insights to business outcomes.\nOther TOOLS we prefer you to have: \nExperience with BigQuery, Databricks, Google Tag Manager, or digital behavioral analytics tools.\nExperience with digital experimentation, A/B testing, or conversion rate optimization.\nFamiliarity with retail media, ecommerce analytics, or distributor performance measurement.\nExposure to data clean rooms, incrementality testing, marketing mix modeling (MMM), or other advanced marketing measurement approaches.\nExperience in consumer products, manufacturing, or an omnichannel business environment.\nWe provide these great perks and benefits: \nRobust health, dental and vision insurance plans \nGenerous 401 (K) savings plan \nEducation assistance \nOn-site wellness, fitness center, food, and coffee service \nAnd many more, check out our benefits site HERE. \nMilwaukee Tool is an equal opportunity employer.","description_format":"text","description_chars":5288,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Education assistance","Growth opportunities","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Industrial Machinery","Tools & DIY Supplies"],"lifecycle":[{"event":"open","at":"2026-10-25T03:33:51Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely 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