Sales Lead - UK

About Mimo

Mimo is an AI-native platform for accounting firms. We automate the recurring work inside the monthly close, from chasing client documents and reconciling transactions to posting adjustments and reviewing VAT before it is filed, so accountants spend their time on judgement instead of admin.

Accounting is being rebuilt around AI right now. We intend to be the ones who rebuild it, and to help the firms that get there first do the best work of their careers. We are a team of 35 across Stockholm and London, backed by top European investors including Northzone and Project A, growing rapidly across the UK's top 10-250 firms, with new markets next.

The role

We have more pipeline than we can currently serve, and firms are genuinely excited about the product. We're now looking for someone to own the UK market and build how we sell it.

This is a role for someone who wins in sales, and is ready to make everyone around them win too. You'll close your own deals, coach our AEs, and build the playbook that scales with the company. The right person won't just grow with Mimo, they'll join a company building an AI-native commercial engine, and redefine their career accordingly.

The AI opportunity is real and it's yours to take. You won't be selling against the tide here, you'll be riding it. Our product is AI-native, and our sales team is operating with leverage that most sales organisations won't catch up to for years. If you're already using AI to outwork and outthink your colleagues, you'll feel at home. If you're not, this probably isn't the right fit.

For the right person, the path to sales or company leadership is explicit and near-term. You'll report directly to the CEO, with full visibility into company strategy and growth from day one.

If you're the best seller on your current team, have been coaching & managing others around you, and want to stop playing someone else's game - keep reading.

What you'll do

• Own and close your own pipeline of mid-market and enterprise UK accounting firm deals

• Navigate multi-stakeholder buying processes end-to-end

• Run pipeline reviews and manage & coach existing AEs - raising the bar on how the whole team sells

• Iterate on and own the UK sales playbook

• Own UK revenue targets

• Leverage AI in your daily work, and inspire others to do it as well

• Work closely with our CEO and exec team on broader UK go-to-market strategy

• Feed market signal back to product, marketing, and CS to sharpen Mimo's positioning

What we're looking for

Must haves

• A strong closing track record: you have personally closed complex, multi-stakeholder, mid-market & enterprise deals with sales cycles of 2-6+ months. You know how to map buying committees, manage champions and gatekeepers, and maintain urgency without burning relationships.

• Player mentality: you are deeply motivated to sell. Huddling up with your team and doing the job yourself is what you're best at and most energised by.

• Loves the craft and AI's role in it: you actively use AI tools to scale your own output and have a clear point of view on how AI is changing the sales profession.

• Natural leader: you are managing & coaching sales people around you, and having an impact - deal reviews, call debriefs and pipeline management are not tick-box exercises, but coaching forums.

• Startup DNA: you've worked in an environment where the playbook was being written, not handed to you. You're comfortable with ambiguity and energised by building from scratch.

Strong signals

• Experience selling SaaS into UK accounting firms, professional services, or adjacent workflow or practice management tools - you understand how these firms buy and who really makes decisions

• Currently a sales manager / lead at a Series A-B SaaS company, performing in the top 5% of your team

• Have managed a team of at least two AEs or SDRs

Not a fit if

• You haven't personally closed deals in the last 12 months

• You expect to hand off your pipeline to junior reps once you're in the door