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Salary
$38k – $60k per year
Location
In office (Edison)
Seniority
Middle · 3+ years exp

Confirmed on the employer's own hiring board on Oct 18, 2026. First seen by Alion on Oct 17, 2026.

Overview
Company
Impact
Profile match
MINISO USA is the American subsidiary of the global value and lifestyle retail chain MINISO, offering an eclectic assortment of trend-driven consumer goods ranging from plush toys and beauty essentials to home decor and electronics. While its parent group is globally headquartered in Guangzhou, China, the brand directs its United States retail and business operations from its American headquarters in California. Renowned for affordable pricing and high-profile collaborations with popular entertainment franchises like Sanrio and Disney, the company continues to rapidly expand its retail footprint across major shopping malls and urban destinations nationwide.

Job Summary

As a Store Manager, it is their responsibility to not just manage a store, but to embrace the idea that life is for fun and create an exciting, vibrant experience for both their team and customers. This individual will take charge of every aspect of the store, leading their team with energy and enthusiasm from the front lines. They will ensure the smooth running of day-to-day operations, setting the standard for excellence in customer service, sales performance, and operational efficiency. Additionally, they will be responsible for managing labor, optimizing inventory, and promoting our membership program to foster customer loyalty. As well as inspiring their team, cultivating a positive store atmosphere, and driving business growth with a focus on delivering a world-class experience.

Essential Job Functions

  • Report directly to the Area/District Manager and lead a dynamic team, including the Assistant Store Manager, Shift Leads, and Sales Associates.
  • Required to consistently embody and promote the mission and core values of Miniso in every aspect of your role.
  • Ensure seamless store execution, which includes delivering outstanding customer service, upholding merchandising standards, adhering to operational procedures, and driving sales performance.
  • Promote and drive engagement with the store’s membership program, encouraging customer sign-ups and fostering loyalty to enhance customer retention and boost sales.
  • Oversee all aspects of store operations and overall performance to develop store employees.
  • Meet sales goals by training, motivating, mentoring, and providing feedback to the team.
  • Lead efforts to recruit, hire, train, and retain top talent, fostering internal growth by conducting performance evaluations and creating career development paths for both associates and managers.
  • Upholding store standards, with a focus on driving profitability through effective sales strategies and expense management.
  • Manage cash-handling tasks, ensure strict adherence to standard operating procedures, and create a clean, safe environment for both associates and customers.
  • Serve as the key liaison with the Area/District Manager and Human Resources regarding employee performance and relations, ensuring all associates are held accountable for their roles and responsibilities as outlined in their job descriptions.
  • Responsible for a range of essential tasks, including operating computers and printers, managing
  • schedules, and ensuring the store remains clean and organized.
  • Drive an inviting store environment, keeping the store in top condition and ensuring visual displays align with company guidelines.
  • Champion business growth through strategic planning that boosts store presence, increases store traffic, and maximizes sales performance.
  • Address and resolve issues raised by both staff and customers, ensuring quick, effective solutions to maintain a positive environment.

Additional Qualifications

  • Ability to work a flexible schedule, including nights, weekends, and holidays.
  • Proven successful experience in retail management.
  • Strong leadership, organizational, and customer management skills.
  • Excellent communication and interpersonal abilities.
  • Ability to relocate or manage additional stores based on business needs.
  • Ability to travel between locations is required.

Education & Experience

  • High school diploma or equivalent required; Associate degree or higher in Business Administration, Organizational Behavior, Hospitality or related degrees is preferred.
  • 3+ years of experience in retail management, with a strong track record of leading teams.

Pay Range

USD $19.00 - USD $30.00 /Hr.
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