{"id":3425202,"url":"https://alion.io/job/mint-group-gamification-product-lead","title":"Gamification Product Lead","company":{"id":57385,"name":"Mint Group","domain":"mintgroup.net","url":"https://alion.io/company/mint-group","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Product","role_family":"Product","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["UA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":33000,"max_usd":77000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1783},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":true}],"status":"live","first_seen_at":"2026-08-12T00:00:00Z","employer_posted_date":"2026-08-12","last_verified_at":"2026-11-01T00:19:40Z","board_verified":true,"closed_at":null,"days_open":81,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":81},"description":"Mint Group is a business & technology services company building and operating the infrastructure behind digital businesses. We are looking for a Gamification Product Lead who will own the development, performance and evolution of gamification mechanics across our brands and GEOs.\nRequirements\nMust Have\n3+ years of experience in Gamification, LiveOps, CRM, Retention or Product roles within iGaming.\nHands-on experience designing, configuring and launching casino and/or sportsbook mechanics, including:\ntournaments;\nmissions;\nchallenges;\nlotteries and prize draws;\nloyalty programmes;\nprize drops;\nwheels and loot boxes.\nStrong understanding of:\nbonus structures;\nwagering requirements;\ntournament logic;\nloyalty progression;\ngamification psychology;\nplayer engagement and retention mechanics.\nExperience with a leading gamification or CRM platform such as Smartico, Optimove Gamify, Fast Track or a comparable solution.\nStrong analytical skills and the ability to independently evaluate gamification performance and ROI.\nExperience measuring incremental impact using control/holdout groups.\nExperience owning campaigns end-to-end: from concept and configuration to launch, analysis and optimisation.\nStrong understanding of iGaming product and business metrics.\nAbility to work cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook and Engineering teams.\nAbility to translate business and player needs into clear product requirements.\nEnglish - Intermediate+.\nNice to Have\nExperience running A/B tests on promotional mechanics and engagement campaigns.\nExperience working across multiple brands and GEOs.\nKnowledge of Tier 1 player behaviour and market specifics.\nExperience with sportsbook bonus and cross-sell mechanics.\nExperience working directly with casino game providers.\nExperience building or improving gamification products or platforms rather than only executing campaigns.\nExperience establishing gamification standards, processes and reporting from scratch.\nKey Responsibilities\nGamification Product Ownership\nOwn the gamification direction across multiple brands and GEOs.\nDesign, launch and optimise gamification mechanics based on business and product goals.\nBuild and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies.\nDevelop and improve mechanics such as tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes.\nAdapt mechanics, prize structures, thresholds and campaign cadence to specific GEOs instead of applying the same approach across all markets.\nIdentify opportunities to improve existing mechanics and introduce new engagement models.\nAnalytics & Performance\nOwn the analysis of gamification performance from launch through post-campaign evaluation.\nMeasure the incremental impact of mechanics using control/holdout groups rather than relying only on participation metrics.\nAnalyse the impact of gamification on activation, engagement, retention and revenue.\nEvaluate bonus cost and ROI for each mechanic.\nIdentify underperforming mechanics and make data-driven decisions to optimise, redesign or stop them.\nBuild and maintain gamification dashboards and reporting.\nEstablish clear measurement frameworks for evaluating gamification initiatives.\nExperimentation\nDesign and run A/B tests together with the experimentation and Analytics teams.\nTest different mechanics, prize structures, thresholds, messaging and participation conditions.\nUse experiment results to continuously improve gamification performance.\nProduct & Cross-functional Collaboration\nWork closely with Geo Product Managers, who own their markets, players and bonus economics.\nCollaborate with the Casino Lead on game content, providers and casino mechanics.\nWork with the Sportsbook PM and Bonus Manager on cross-vertical mechanics.\nCoordinate with Retention and CRM to align gamification with lifecycle campaigns and promotional calendars.\nWork with the VIP team on mechanics and rewards for high-value players.\nPartner with Analytics on measurement frameworks, experimentation and incrementality methodology.\nWork with Product Owners and Engineering to prioritise gamification requirements and develop new platform functionality.\nTranslate business needs into clear and prioritised product requirements rather than simply creating development tickets.\nProcess & Standards\nEstablish configuration and quality standards for gamification campaigns.\nEnsure mechanics are properly configured and tested before launch.\nEstablish post-campaign analysis standards.\nDocument best practices, processes and configuration requirements.\nIdentify gaps between current platform capabilities and business needs.\nBuild a prioritised roadmap of gamification platform improvements together with Product.\nEnsure gamification activities are aligned across brands and do not conflict with acquisition, CRM or retention campaigns.\nKey Metrics\nThe role will be focused on measurable business and product outcomes, including:\nActivation rate:\nRegistration → First Deposit;\nFirst Deposit → Real-money session;\nFirst Deposit → Second Deposit;\nActive users.\nParticipation and opt-in rate by mechanic, brand and GEO.\nCompletion rate for missions and challenges.\nROI per mechanic.\nBonus cost per participant.\nGamification share of total bonus cost / GGR.\nWagering completion rate.\nRetention uplift, including D7 and D30.\nIncremental lift versus control groups.\nEngagement depth:\nactive days;\nsessions;\nsession length.\nBenefits\nFreedom to choose where to work: work from anywhere in the world with the freedom of remote options.\nFlexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.\nCorporate English speaking club: improve your English proficiency with regular practice and expert guidance.\nA Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.\nComfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.\n Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. 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