{"id":2002556,"url":"https://alion.io/job/mintel-account-based-marketing-manager","title":"Account Based Marketing Manager","company":{"id":678643,"name":"Mintel","domain":"mintel.com","url":"https://alion.io/company/mintel","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":88,"open_postings":6,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":56000,"max_usd":102000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":38},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-07T09:38:18Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-10-22T21:26:04Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Mintel is one of the world’s leading market intelligence companies, connecting consumer research, market and product data with expert analysis to help the world’s biggest brands make better decisions and find new opportunities for growth. \nWe’re looking for an Account-Based Marketing Manager to help us grow our relationships with some of the world’s largest CPG companies, including Unilever, Procter & Gamble, Nestlé and Danone. \nWorking within Marketing and closely alongside our Account Directors and Account Managers, you’ll turn Mintel’s intelligence and expertise into highly targeted activity that reaches new buyers and buying groups within our strategic accounts. \nThis is a hands-on, commercial role. Your job is to get the right Mintel thinking alongside the right message in front of the right people at the right time - and turn that engagement into meetings for our commercial teams to convert into pipeline and revenue. \nWhat you’ll do \nBuild targeted outbound and nurture programmes \nWork with account teams to map and identify priority audiences, whitespace and new buying groups. \nResearch accounts and stakeholders to understand who we need to reach and what will get their attention. \nBuild and execute targeted outbound email and nurture programmes using tools such as LinkedIn Sales Navigator and Sales Loft. \nWrite compelling emails, sequences and messaging that are highly relevant and provocative but charming and personal - not generic marketing. \nTest, learn and optimise activity based on engagement and commercial outcomes. \nTurn Mintel’s expertise into reasons to engage \nLeverage Mintel’s treasure trove of consumer intelligence and work with our Principal Strategists and experts to identify the insights and content most relevant to each account. \nCurate and repackage Mintel’s thinking into sharp campaigns, conversation starters and client communications. \nFind creative ways to connect Mintel’s expertise to the issues and opportunities that matter to individual clients by researching our clients and reading materials like Corporate Reports. \nPartner with Sales to create pipeline \nWork closely with Account Directors and Account Managers to plan activity and coordinate follow-up. \nMove engaged contacts towards meetings about Mintel’s Consultancy capabilities. \nTrack success through new contacts engaged, meetings generated, opportunities created and pipeline influenced. \nFor the right candidate, go beyond digital ABM \nWe’re looking for someone who can help us think creatively about how Mintel builds relationships with senior decision-makers, as well as run high-performing email campaigns. \nThere is scope to develop more high-touch ways of engaging our most important clients - from private dinners and executive roundtables to invite-only events, VIP WhatsApp groups and a customer advisory board. The opportunity to grow and expand is there for the right person. \nUltimately, success is simple: help Mintel reach more of the right people, create more high-quality sales conversations and grow our most important client relationships. \nWhat we’re looking for \nYou might already work in marketing. But you could equally be a high-performing BDR or SDR who loves the craft of outbound and account development and wants to make the move into marketing. \nYou know how to research a complex organisation, identify the right people, understand what matters to them and create outreach that gets a response. You’re commercially minded, comfortable working with sales teams and motivated by creating genuine opportunities - not simply generating activity. \nYou’ll ideally bring: \nA strong track record in B2B outbound, business development, ABM or demand generation with at least 3 years of experience. \nExperience creating tailored email campaigns, sequences and nurture flows, ideally using Sales Loft or similar platforms. \nExcellent written communication skills and an instinct for messaging that gets senior audiences to engage. \n#LI-SH1","description_format":"text","description_chars":3984,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Market Research"],"lifecycle":[{"event":"open","at":"2026-10-07T12:06:26Z"}],"visa":[],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.809,"p_room":0.9,"age_days":14,"expected_fill_days":28,"reasons":["conf:2","win:mid"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/mintel-account-based-marketing-manager","json_url":"https://alion.io/job/mintel-account-based-marketing-manager.json","meta":{"generated_at":"2026-10-23T01:31:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2512,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":678643},"rest":"https://alion.io/mcp/rest/get_company?id=678643"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmintel-account-based-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmintel-account-based-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmintel-account-based-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mintel-account-based-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmintel-account-based-marketing-manager"}]}