{"id":549928,"url":"https://alion.io/job/miq-seosem-specialist-2","title":"SEO/SEM Specialist","company":{"id":423,"name":"MiQ","domain":"wearemiq.com","url":"https://alion.io/company/miq","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"D","score":44,"open_postings":41,"ghost_share":0.927,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":54,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Beijing, China","Guangzhou, China","Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":58000,"max_usd":153000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2986},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"JavaScript","optional":true}],"status":"live","first_seen_at":"2025-02-06T16:53:32Z","employer_posted_date":"2026-08-13","last_verified_at":"2026-11-11T02:12:16Z","board_verified":true,"closed_at":null,"days_open":642,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":641},"description":"Role: SEO/SEM Specialist, China International\nReports to: VP Operations, Emerging Markets\nLocation: China (flexible) \nTHE OPPORTUNITY\nThis is an opportunity to work with the leading Independent Marketing Intelligence Company. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employees professional and personal development.\nThe role encompasses ability to set-up and successfully execute Search campaigns across multiple MiQ regions, including North America, LATAM, EMEA, MENAT and APAC. As such, you would be involved in and supporting the growth of Chinese brands across the whole world. You will also play an active role in shaping the development & growth of this newly established MiQ SEM/SEO offering world-wide.\nJOB RESPONSIBILITITES\nYour main responsibilities will include:\nCampaign Set-up & Execution\nDevelop, execute, and optimize comprehensive SEO/ SEM strategies that align with the business and brand’s goals, ensuring improved website rankings and higher visibility in organic search results\nManage and implement on-page, off-page and technical SEO\nConduct detailed keyword research and analysis to identify opportunities and inform content strategies, ensure content copy optimization, and achieve competitive positioning.\nMonitor, analyse and report on campaign performance success (or issues - with action plan), covering key metrics and KPIs, such as website traffic, rankings, click-through rates, conversions, and return on ad spend (ROAS), complete with data and insights presentation and actionable plans\nThorough and issue-free floodlight tracking & other set-up carried out in CM360\nEnd to end campaign ownership and performance monitoring - including & especially campaign set-up & optimisation\nUse insights to build client rapport to up-sell and earn incremental opportunity\nPortfolio Management\nDeliver on-target margin whilst retaining & growing client spends\nBalance portfolio growth objectives with margin/profitability objectives across a variety of campaign types\nGrow campaign portfolio revenue via surpassing client KPIs, supporting custom insights and building client relationships\nUse data, analysis, and optimisation expertise to deliver campaign ahead of pace and maintain performance\nInternal Collaboration\nWork closely with the AM team in China and DnA team in Bangalore on custom insights planning & production\nWork with various Central and local (China) departments to aid in any of the following:\no Campaign Process - uphold and follow China International processes\no Pre-campaign qualification support - including support on Media Plans\no Best-practices - adhere to and uphold campaign activation best practices\no Troubleshooting - work on own initiative to identify and resolve campaign issues\nExternal Communication\nAttend/participate/lead in external meetings - deliver insight pieces and answering client questions as part of Q&A\nOwnership of weekly reporting for clients - including direct collaboration including face-to-face. Emphasis on delivering value for clients via focus on actionable insights\nBeing able to clearly & accurately relay the role & interplay between various digital channels (i.e. the role of Search vs Display vs Social, etc)\nOversee the health of our digital assets and collaborate with developers to identify and fix any technical issues and ensure SEO best practices are properly implemented\nInnovation\nSubject-matter expert internally and externally with regards to SEO/SEM set-up, performance & overall contribution to campaign funnel/user journey/campaign performance\nManage lead generation and email marketing campaigns, which include optimize landing pages to drive conversions and improve the user experience.\nRegularly use campaigns to test and implement innovative ideas - driving more scale or superior results (or both)\nMaintain and evolve MiQ trading/operational processes and best practices\nMotivated by learning opportunities and is inquisitive\nOwn & deliver improvement recommendations on SEM/SEO offering with a view to growing client spend & satisfaction over time\nREQUIRED EXPERIENCE\nMinimum 3 years of experience with hands-on set-up & optimisation across SA360, Google Ads & Bing Ads platforms\nProven track record of delivering results at scale for PPC activity\nIn-depth understanding of set-up (CM360, SA360, Bing Ads & Google Ads) and optimisation (SA360, Google Ads, Bing Ads)\nExperience with SA360, Bing Ads is a must. \nGood understanding of tracking set-up process, options & troubleshooting via CM360 & GA4\nGood understanding of the programmatic & wider digital ecosystem in NA, EMEA and APAC - with a focus on the roles of Search & Display in that\nExperience working in client-facing environment would be an advantage\nExperience with Mobile Performance campaigns is a bonus\nREQUIRED SKILLS \nProven relevant qualifications and minimum 3 years of experience in similar SEO/SEM role with a strong track record of managing PPC budgets, improving rankings and driving paid search campaigns\nProficient with hands-on implementation experience with SEO/ SEM consoles and third-party tools, such as GA4, Google Ads\nStrong understanding of digital and performance marketing, programmatic advertising and display networks, and relevant data analytics\nFluent English & Mandarin are essential. Strong communication skills\nAttention to detail and proactive problem-solving mentality\nSkilled in HTML, CSS and JavaScript for SEO purposes would be a bonus\nUp-to-date knowledge of search engine algorithms and best practices in web and mobile SEO\nStrong troubleshooting ability, clear systematic approach to problem solving\nStrong communication skills and an ability to work both independently and contribute within a team environment\nA start-up mind-set and ability to prioritise effectively\nGood presentation skills\nAlignment with MiQ's core values/culture\nA can do' attitude to provide energy, drive and enthusiasm\nA dream to grow your career as the company continues to expand regionally & globally\nWHAT WE VALUE IN OUR PEOPLE\nPassion - We love and live what we do\nDetermination - We always find a way to figure it out\nUnity - We back each other and challenge each other\nAgility - We anticipate the unexpected, embrace and adapt to change\nCourage - We dare to think unconventionally\nAt MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.","description_format":"text","description_chars":6519,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"China","iso":"CN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Marketing Analytics & Attribution"],"lifecycle":[{"event":"open","at":"2026-09-08T13:50:54Z"}],"visa":[],"liveness":{"score":4,"band":"cold","label":"Long shot","p_open":1,"p_active":0.146,"p_room":0.28,"age_days":641,"expected_fill_days":54,"reasons":["conf:2","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-11-10T06:52:35Z"},"pay":null,"html_url":"https://alion.io/job/miq-seosem-specialist-2","json_url":"https://alion.io/job/miq-seosem-specialist-2.json","meta":{"generated_at":"2026-11-11T04:17:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4506,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":423},"rest":"https://alion.io/mcp/rest/get_company?id=423"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmiq-seosem-specialist-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmiq-seosem-specialist-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmiq-seosem-specialist-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/miq-seosem-specialist-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmiq-seosem-specialist-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":549928}},{"tool":"search_jobs","arguments":{"company":"wearemiq.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":549928},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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