{"id":4064945,"url":"https://alion.io/job/miral-digital-content-executive","title":"Digital Content Executive","company":{"id":72234,"name":"Miral","domain":"miral.ae","url":"https://alion.io/company/miral","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"A","score":97,"open_postings":3,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":8,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Design","role_family":"Design","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Abu Dhabi, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Figma","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Adobe After Effects","optional":true},{"name":"Adobe Premiere Pro","optional":true}],"status":"live","first_seen_at":"2026-11-11T09:34:17Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-11T16:29:25Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Job Overview\nMiral Destinations is looking for a creative and digitally skilled Digital Marketing Executive to support the delivery, operation and continuous improvement of digital platforms and content experiences across Yas Island Theme Parks and Attractions. The role will have a strong focus on website and CMS content, creative asset development and digital campaign implementation, while also supporting eCommerce journeys, product launches, user acceptance testing and platform enhancements. The successful candidate should combine strong content judgement with hands-on digital capabilities, including the ability to adapt or create visual and video content using tools such as Adobe Creative Cloud, Figma or equivalent platforms.\nJob Responsibilities\nSupport the planning and execution of digital and eCommerce initiatives across Yas Island Theme Parks and Attractions.\nWork with the Digital Marketing Manager and relevant stakeholders to translate business needs into clear digital requirements and actionable deliverables.\nManage and implement website and CMS content across Yas Island Theme Parks and Attractions, including page creation, content updates, product presentation and digital housekeeping.\nCoordinate day-to-day delivery with internal teams, agencies, technology partners and other stakeholders, ensuring actions are followed through to completion.\nSupport the implementation and launch of new digital products, offers, functionality and customer journeys.\nTrack and follow up on digital defects and implementation issues, contributing to post-launch validation and continuous improvement.\nEnsure digital content is accurate, current, visually engaging and aligned with approved requirements, brand guidelines and platform standards.\nCreate, edit and adapt digital content and creative assets for websites, landing pages, product journeys, campaigns and other digital touchpoints.\nProduce and edit short-form video content, adapting existing footage and assets for different platforms, formats, audiences and campaign requirements.\nUse tools such as Adobe Creative Cloud, Figma, Canva, CapCut or equivalent design and video-editing platforms to support day-to-day content production.\nSupport digital campaign implementation across landing pages, product journeys and other relevant online touchpoints.\nWork closely with brand, creative, social media, commercial and agency teams to deliver engaging digital content for Yas Island, its theme parks and attractions.\nMaintain organized content libraries, source files, templates and approved digital assets.\nReview customer journeys and identify opportunities to improve usability, conversion, product discovery, visual presentation and overall digital experience.\nSupport the planning, delivery and optimization of website experiences, including UX/UI enhancements, new digital journeys, page templates, functionality improvements and eCommerce features.\nSupport performance reporting and analysis using available analytics and business data, highlighting relevant findings, risks and areas requiring action.\nSupport SEO, CRM and other digital marketing activities as required, working with relevant internal teams and agencies.\nConduct competitor and industry benchmarking to identify relevant digital, eCommerce and creative content practices and opportunities.\nMaintain trackers, status updates and documentation for assigned initiatives, including actions, risks, issues and dependencies.\nSupport procurement and administrative processes related to assigned digital projects where required.\nAdopt a positive attitude, demonstrate ownership and contribute to a collaborative and creative team culture.\nJob Essentials\nMinimum bachelor’s degree in marketing, Digital Marketing, Communications, Design, eCommerce, Information Systems or a related field.\nDemonstrable experience supporting digital marketing, website content, CMS or eCommerce initiatives.\nExperience creating, editing and publishing content for websites or other digital platforms.\nWorking knowledge of digital marketing disciplines and customer-facing digital experiences.\nStrong working knowledge of Microsoft Office tools.\nTwo to three years of relevant experience in digital marketing, website content, CMS management, eCommerce, creative content production or a related discipline.\nExperience may be agency-side or client-side.\nA portfolio or examples of website content, visual design, campaign assets or video work would be an advantage.\nStrong content-writing, editing and proofreading skills in English.\nAbility to create, edit or adapt visual and short-form video content for digital platforms.\nStrong creative judgement and attention to visual presentation, accuracy and quality.\nAbility to manage and organise website content within a CMS while maintaining consistency and adherence to brand guidelines.\nUnderstanding of responsive content and the ability to review digital experiences across desktop and mobile.\nAbility to manage multiple priorities and follow actions through to completion.\nStrong written and verbal communication skills.\nAbility to work effectively with creative, technical and non-technical stakeholders.\nGood analytical, problem-solving and troubleshooting skills.\nAbility to work in a multicultural, multi-brand and multi-stakeholder environment.\nCommercial awareness and a customer-focused and guest-experience mindset.\nAbility to work independently while contributing effectively to a collaborative team.\nJob Desirable\nExperience with CMS platforms, preferably Sitecore, and eCommerce platforms.\nExperience using creative design tools such as Adobe Creative Cloud, Figma, Canva or equivalent platforms.\nExperience using video-editing tools such as Adobe Premiere Pro, After Effects, CapCut or equivalent platforms.\nExperience using AI-powered creative tools for content ideation, image or video editing, asset adaptation and content versioning.\nExposure to GA4 or equivalent analytics tools.\nUnderstanding of SEO, metadata, content tagging, CRM and digital campaign execution.\nBasic knowledge of HTML and CSS for content formatting and CMS troubleshooting.\nExperience working with project management, ticketing or issue-tracking tools.\nExposure to travel, tourism, hospitality, theme parks, attractions or other transaction-led digital businesses.\nTwo to three years of relevant experience in digital marketing, website content, CMS management, eCommerce, creative content production or a related discipline.\nExperience may be agency-side or client-side.\nA portfolio or examples of website content, visual design, campaign assets or video work would be an advantage.\nArabic language skills are an advantage but not mandatory.\nUnderstanding of SEO content optimisation, metadata, tagging and content auditing.\nFamiliarity with content personalisation and adapting content for different audiences and stages of the customer journey.\nAbility to brief and provide constructive feedback to designers, videographers, agencies and other creative partners.\nFamiliarity with digital accessibility and UX/UI principles.\nInterest in travel, leisure, entertainment, theme parks, attractions and digital consumer 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