Digital Marketing Manager

Job Description:

• Own and scale the paid digital strategy for Mitratech’s Workforce Compliance and HR Solutions portfolio
• Plan, execute, optimize, and report on paid digital programs across the full sales and marketing funnel
• Align paid digital initiatives with business priorities, solution-level goals, and KPIs
• Develop paid programs across Google Ads, Bing Ads, LinkedIn, Meta, display, retargeting, and B2B review and marketplace platforms
• Manage channel-level budgeting, forecasting, pacing, and performance optimization
• Translate product positioning and campaign strategy into paid media programs across the buyer journey
• Partner with Product Marketing on messaging, keywords, creative, and customer pain points
• Leverage AI-powered bidding, targeting, creative testing, automation, and performance insights
• Prepare performance insights, recommendations, and strategic readouts for senior marketing leadership and executive audiences
• Design and manage A/B and multivariate tests across ads, landing pages, audiences, and offers
• Monitor CPL, CAC, conversion rate, pipeline contribution, and ROI
• Analyze campaign, channel, and cohort-level data and optimize conversion paths and form strategy
• Manage integrations among paid platforms, HubSpot, Salesforce, and analytics tools
• Ensure clean tracking, attribution, and funnel reporting with Revenue Operations
• Collaborate cross-functionally with marketing, sales, operations, web, CRO, and revenue teams
• Manage external vendors or agencies as needed

Requirements:

• 4-6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment
• Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn), display, and retargeting campaigns
• Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution
• Experience using marketing automation platforms (HubSpot) and CRM systems (Salesforce)
• Proven ability to analyze data, identify insights, and translate performance data into optimization actions
• Experience collaborating cross-functionally with product marketing, sales, and operations teams
• Experience leveraging AI-driven features within ad platforms
• Familiarity with AI-assisted tools for keyword research, creative development, performance analysis, and experimentation
• Experience with 6sense is a significant plus
• Strong analytical mindset with experience using analytics tools
• Working knowledge of conversion tracking, attribution models, and marketing data pipelines
• Preferred: experience marketing HR, payroll, compliance, or SaaS solutions; familiarity with regulated or compliance-driven industries; multi-solution or portfolio-based marketing strategies; conversion rate optimization, landing page optimization, and personalization strategies

Benefits:

• Health, Dental & Vision Insurance
• 401 (k) + Employer Match
• Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
• STD, LTD & Group Life Insurance
• Paid Parental Leave
• Pet Insurance
• FSA & HSA Options
• Employee Assistance Program
• Remote Work
• Career Advancement & Professional Development Opportunities
• Employee Recognition
• LinkedIn Learning Platform
• Annual bonus eligibility