{"id":2204931,"url":"https://alion.io/job/mixpanel-digital-adoption-lifecycle-manager","title":"Digital Adoption & Lifecycle Manager","company":{"id":1658,"name":"Mixpanel","domain":"mixpanel.com","url":"https://alion.io/company/mixpanel","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":83,"open_postings":6,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":43,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Solutions","role_family":"Solutions","seniority":null,"employment_type":"contractor","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":132000,"max":162750,"currency":"USD","period":"year","gross":null,"usd_annual":162750},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false}],"status":"live","first_seen_at":"2026-10-09T21:58:48Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-11T01:12:12Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"About Mixpanel\nMixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.\nAbout the Customer Digital Experience Team\nCustomer Digital Experience sits within Customer Engineering, the technical arm of Mixpanel's Customer organization.\nA Our sharpest focus is the digital-only segment: thousands of companies with no proactive account coverage. Some have technical resources available to them, but that support is entirely reactive. It answers the ticket and solves the problem in front of it. Nobody is watching for the customer who implemented and then never built a report, or the account whose usage has been sliding for a month. Our job is to be proactive,, and everything we build should be as automated as possible, without a human initiating it.\nOur programs run across the full customer base and are not one-size-fits-all. We build flows that branch and adapt by segment, tuning the content, timing, and channel for who's receiving them. An onboarding flow for a digital-only customer carries the whole experience; the version reaching an account with a dedicated team is tuned to complement what that team is already doing. Same underlying program, deliberately different execution, continuously optimized based on what each segment responds to.\nWe're close to the data and to the technical reality of how customers implement and use Mixpanel. We're not guessing at what customers are doing; we can see it, and we build against it. This is a small, new team standing up a new function. The playbook isn't written yet; we're writing it together.\nAbout the Role\nAs our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base, with our digital-only customers as the sharpest test of whether the programs work. You'll design lifecycle programs triggered by real behavior: a team that just implemented but hasn't built their first report, an account whose query volume dropped for three straight weeks, a power user hitting the edge of their current plan. Then you'll write the emails and in-product messages that move them forward.\nThis is a builder's role, not a maintainer's role. You'll define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change.\nIt's also a deeply collaborative one. You'll work hand in hand with our Customer Success Digital Programs Manager, sharing a roadmap and dividing the work. You'll partner with Marketing on the overall email calendar so our lifecycle sends and their campaigns aren't competing for the same inbox. You'll support adoption initiatives coming out of Product, turning a launch into something customers actually try. And you'll take cues from customer-facing teams about what's landing and what isn't. Very little of this job happens alone.\nYou'll also help define what agentic customer success looks like at Mixpanel. The scaled programs we build today are rules and triggers; the ones we build next will involve AI agents that can interpret a customer's situation, decide what that customer needs, and act. We're early here and we don't have the answers. We want someone who is already experimenting, who already has opinions about where agents help and where they break trust, and who wants to shape how this gets built.\nIf you like clean handoffs and finished systems, this isn't it. If you want to build the thing from zero and own the number it moves, read on.\nResponsibilities\nBuild the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration\nCreate programs that serve the full customer base while working hardest for digital-only customers, and decide where messaging should differ for accounts with a dedicated team\nDesign behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes; define the triggers that decide who hears from us and when\nWrite clear, useful customer-facing copy across email, in-product messaging, and other digital channels that reflects Mixpanel's voice and gives customers a reason to act\nBuild and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience logic, templates, and QA that keep them reliable\nPartner with Marketing on the shared email calendar, coordinating timing, frequency, and audience overlap so customers get a coherent experience instead of three messages in one week\nSupport product-led adoption initiatives by translating launches and feature pushes into lifecycle moments that get customers to try the thing, and report back on whether they did\nKeep our library of lifecycle messaging current as the product changes, retiring what's stale and rewriting what no longer matches reality\nDefine success metrics for every program, instrument them in Mixpanel, and run a regular reporting cadence on engagement, adoption lift, and downstream retention and expansion impact\nRun experiments on subject lines, timing, sequencing, channel mix, and audience definition, and kill what doesn't work\nWork with customer-facing teams to learn what resonates in conversations, translate it into programs that reach customers without proactive account teams, and make sure digital touches complement rather than collide with human ones\nPilot agentic approaches to scaled customer success, where an AI agent can personalize a touchpoint, surface the right next action, or handle a customer interaction end-to-end, and develop a point of view on what should be automated, what should stay human, and how we'd know the difference\nIdentify gaps in our data, tooling, and process, and propose what we should fix first. This program is new and the infrastructure is being built alongside it.\nWe're Looking For Someone Who Is:\nExperienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion rather than demand generation or pre-sales\nAn excellent writer who can be concise, specific, and useful to a technical audience\nHands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable, or similar); you build the campaign yourself, you don't hand off a brief\nFluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define segments and measure results\nFamiliar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health signals and customer data feed scaled programming\nStrong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap, and knows when a segment is too small to matter\nData-driven in practice, not just in principle; forms a hypothesis, measures the result, and changes course based on what the data actually says\nComfortable being measured on business outcomes, not open rates alone. You've directly contributed to metrics like GRR, NRR, activation rate, and time to first value.\nGenuinely collaborative. You've coordinated a shared calendar with Marketing, taken input from customer-facing teams, and supported someone else's launch without needing it to be your project.\nExperienced working alongside customer-facing teams and comfortable earning their trust when your programs touch their customers\nAble to drive projects forward independently across teams, with the judgment to prioritize, make tradeoffs, and keep things moving without a defined playbook\nComfortable with ambiguity and energized by building from the ground up\nActively experimenting with agentic customer success. Not just using AI to draft copy, but thinking about where AI agents can take real action in the customer lifecycle. You've tried things, you've seen what falls over, and you have a point of view on what's ready and what isn't. We'll ask you what you've built or what you’re ideating on.\nUsing AI purposefully in your day-to-day: drafting and iterating on copy, analyzing campaign performance, scaling research and segmentation work\nNice to Have\nExperience launching a scaled or digital customer success program at a company that didn't have one before\nExperience serving a long-tail or self-serve customer base where digital is the only channel available, alongside segments that have dedicated account teams\nExperience with in-product messaging tools and lifecycle orchestration beyond email\nHands-on experience deploying an AI agent into a real customer-facing workflow, at any scale, including the ones that didn't work\nCompensation\nThe amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.\nOur salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.\nMixpanel Compensation Range\n$132,000—$162,750 USD\nBenefits and Perks \n\nComprehensive Medical, Vision, and Dental Care\nMental Wellness Benefit\nGenerous Vacation Policy & Additional Company Holidays\nEnhanced Parental Leave\nVolunteer Time Off\nAdditional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break\n*please note that benefits and perks for contract positions will vary*\nCulture Values\nMake Bold Bets: We choose courageous action over comfortable progress.\nInnovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.\nOne Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.\nCandor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.\nChampion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.\nPowerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.\nWhy choose Mixpanel?\nWe’re a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.\nMixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter-our people, our customers, our partners-out of a recognition that those relationships are the most valuable assets we have. 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