{"id":3189280,"url":"https://alion.io/job/molson-coors-associate-crm-manager","title":"Associate CRM Manager","company":{"id":1770157,"name":"Molson Coors","domain":"molsoncoors.com","url":"https://alion.io/company/molsoncoors","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":60000,"max_usd":106000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1306},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-01T00:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-11-01T04:08:31Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":31},"description":"Requisition ID: 40062\nCrafted Highlights\nIn the role of Associate Manager, CRM & Audience Strategy (North America),based in Chicago, IL, you will be responsible for the management and evolution of CRM (Email and SMS) programs across all brands in the US and Canada. This role will also support audience strategy by analyzing consumer and campaign data to identify insights and opportunities that enhance marketing effectiveness across owned and paid channels.As the organization's CRM subject matter expert, you will build strong partnerships and credibility across eCommerce, Brand, Field, Shopper Marketing, Media, and Analytics teams. Beyond CRM channel execution, you will help shape how first-party data informs audience development, personalization, and digital marketing investment decisions across channels. This role offers a unique opportunity to expand beyond traditional CRM management, influencing broader audience and data-driven marketing strategies while building a foundation for future leadership in digital marketing, audience strategy, or data strategy.\nWhat You'll Be Brewing\nLead the CRM deployment process for all US & Canada brands from creative briefing through execution.\n\nDevelop and lead the adoption of US and Canada CRM principles (Email & SMS).\n\nAct as the enterprise CRM expert, driving adoption through stakeholder education and championing consumer-first marketing practices.\n\nPartner with eCom, Brand, Media, Shopper Marketing, Data & Analytics, and agency teams to integrate CRM within broader omnichannel marketing strategies.\n\nDrive the evolution of personalization capabilities through segmentation, journey design, testing frameworks, and lifecycle marketing strategies.\n\nDeliver measurement frameworks, performance reporting, and actionable insights that quantify business impact, guide optimization, and inform future marketing investment decisions.\n\nLead test-and-learn initiatives across Email and SMS programs, translating results into scalable best practices.\n\nOwn CRM health and deliverability, including email reputation, IP warming, inbox placement, and customer experience optimization.\n\nPartner with Media and Digital Marketing teams to translate audience insights and first-party data into cross-channel activation strategies that improve targeting, personalization, campaign performance, and media efficiency across owned and paid channels.\n\nContribute to audience and data strategy initiatives, including first-party data collection, governance, segmentation, and activation frameworks that support both CRM and broader digital marketing objectives.\n\nEvaluate and recommend martech/adtech tools that bridge CRM, CDP, and Digital media ecosystems\n\nKey Ingredients\nBachelor's degree in Marketing, Business, Communications, or related field.\n\n5-8 years of CRM experience on the client side or at an agency.\n\nExperience working with CRM, marketing automation, audience activation, and customer data platform (CDP) technologies.\n\nKnowledge of CRM technology and data-driven marketing with the ability to translate insights into strategic business recommendations.\n\nExperience developing audience segmentation, personalization, and lifecycle marketing strategies.\n\nUnderstanding of email deliverability and CRM health, including IP warming, sender reputation, inbox placement, authentication protocols, and compliance best practices.\n\nUnderstanding of privacy regulations, consent management, and Email/SMS compliance requirements in the US and Canada considered an asset.\n\nProven ability to influence and manage diverse stakeholder groups across Brand, Media, Shopper, Analytics, Legal, Technology, and agency partners.\n\nStrong quantitative, analytical, and measurement skills, including evaluating business impact and communicating results to senior leadership.\n\nStrong presentation and storytelling skills, with the ability to simplify complex data and technical concepts for non-technical audiences.\n\nAbility to challenge priorities, navigate ambiguity, and drive alignment across multiple teams.\n\nDemonstrated curiosity, innovation mindset, and commitment to continuous improvement and results.\n\nExperience leveraging first-party data, audience strategy, and segmentation frameworks to support CRM, paid media, and broader digital marketing activation.\n\nFamiliarity with digital marketing ecosystems, including paid social, search, programmatic media, identity resolution, data governance, and customer data platforms (CDPs).\n\nComfortable working cross-functionally with media/digital marketing teams, not just as a CRM stakeholder but as a data strategy contributor.\n\nBeverage Bonuses:\nFlexible work programs that support work life balance including a hybrid work model of 4 days in the office (Monday - Thursday in the Office, Friday work from Home)\nWe care about our People and Planet and have challenged ourselves with stretch goals around our key priorities \nWe care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are \nEngagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization \nAbility to grow and develop your career centered around our First Choice Learning opportunities\nParticipation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources\nOn site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages! \nMolson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail .\nPay and Benefits:\nAt Molson Coors, we’re committed to paying people fairly and equitably for the work they do.\nJob Posting Total Rewards Offerings: $94,000.00 - $123,400.00 (posting salary range) + 10 % target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).\nThe posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.","description_format":"text","description_chars":6984,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Flexible schedule","Hybrid work","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Brewing & Beer"],"lifecycle":[{"event":"open","at":"2026-10-24T01:06:17Z"}],"visa":[],"liveness":{"score":29,"band":"fade","label":"Fading","p_open":1,"p_active":0.65,"p_room":0.44,"age_days":31,"expected_fill_days":25,"reasons":["conf:2","velocity","win:tail","crowd:junior,brand"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/molson-coors-associate-crm-manager","json_url":"https://alion.io/job/molson-coors-associate-crm-manager.json","meta":{"generated_at":"2026-11-01T08:08:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12661,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1770157},"rest":"https://alion.io/mcp/rest/get_company?id=1770157"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmolson-coors-associate-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmolson-coors-associate-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmolson-coors-associate-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/molson-coors-associate-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmolson-coors-associate-crm-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3189280}},{"tool":"search_jobs","arguments":{"company":"molsoncoors.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3189280},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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