{"id":1415017,"url":"https://alion.io/job/monday-com-senior-lifecycle-marketing-manager","title":"Senior Lifecycle Marketing Manager","company":{"id":2215,"name":"monday.com","domain":"monday.com","url":"https://alion.io/company/monday-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":99,"open_postings":10,"ghost_share":0,"stale_share":0,"repost_share":0.1,"time_to_fill_p50_days":33,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tel Aviv, Israel"],"countries":["IL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":94000,"max_usd":221000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AI Agents","optional":false},{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"Monday.com","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-28T14:55:37Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-29T08:53:17Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"monday.com is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn't just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you're empowered to shape how organizations work and outpace their competition.\nWe're looking for a Senior Lifecycle Marketing Manager to own the strategy, architecture, and execution of programs that drive revenue across the customer journey. This is a high-ownership role for someone who can set the direction, build the infrastructure, and get their hands dirty, all at the same time.\nYour mission: Generate ARR by designing and running lifecycle programs that move users to take the actions that matter most, striving to deliver a 1:1 experience at scale.\nAbout The Role\nDefine and own lifecycle marketing strategy for your area of the funnel, with ARR as the primary success metric and the range to zoom out to set direction or zoom in to execute a campaign.\n\nArchitect the lifecycle program infrastructure for your scope: segmentation frameworks, behavioral trigger logic, channel orchestration, and journey design built to scale.\n\nLead cross-functional lifecycle initiatives, driving alignment across product, sales, CS, and data. Set direction, resolve tradeoffs, and influence roadmaps without waiting for permission.\n\nDesign and execute multi-channel campaigns (email, in-app, push, SMS, and more) that move users at the right moment, with clear revenue attribution.\n\nBuild personalized, behavior-driven journeys that feel individually tailored at scale, accelerating key user actions whether that's reaching value faster, going deeper on the product, or upgrading to the right plan.\n\nUse data, behavioral signals, and AI to push toward true 1:1 personalization at scale: the right message, to the right user, at the right moment, through the right channel.\n\nOwn the testing roadmap. A/B test flows, messaging, segmentation, offers, and timing, and use results to evolve strategy, not just optimize individual campaigns.\n\nWork at the data layer: partner with data and engineering teams to define event schemas, build audience logic, and ensure lifecycle programs are powered by reliable, well-structured behavioral data.\n\nLeverage AI tools to move faster, generating copy, synthesizing insights, scaling personalization, and identifying patterns that inform strategy.\n\nTranslate performance data into clear recommendations for leadership, making the case for investment, prioritization, and strategic shifts.\n\nWhy Join Us?\nOwn a high-impact function with direct, visible contribution to company revenue.\n\nSet strategy and execute it. This is a full-stack lifecycle role, not a hand-off model.\n\nWork cross-functionally at a senior level with product, design, CS, and marketing leadership.\n\nUse cutting-edge automation, personalization, and AI tools to build at scale.\n\nJoin a team that celebrates experimentation, learning, and meaningful business impact.\n\nRequirements\n6+ years in Lifecycle Marketing, CRM, or Growth Marketing, with meaningful experience in a SaaS, PLG, or subscription business.\n\nProven track record of driving revenue outcomes with clear attribution and measurable impact.\n\nExperience owning lifecycle strategy end-to-end, not just executing campaigns. You've defined frameworks, set priorities, and made tradeoffs.\n\nStrong program architecture skills: you know how to design scalable segmentation models, trigger logic, and journey flows, and you can explain the thinking behind them.\n\nA strong belief in and track record of building toward 1:1 experiences at scale, using segmentation, behavioral data, and automation to make every touchpoint feel relevant rather than generic.\n\nComfortable working at the data layer, defining event taxonomies, working with CDPs or data warehouses, and partnering with engineers to build the right data foundation for lifecycle.\n\nHands-on experience with tools like Braze, HubSpot, Iterable, Salesforce Marketing Cloud, or similar platforms.\n\nComfortable working with AI tools in your day-to-day, for content generation, data synthesis, audience analysis, or workflow automation. You see AI as a force multiplier, not a shortcut.\n\nConfident leading cross-functional initiatives and influencing stakeholders at all levels. You bring clarity, drive alignment, and move things forward.\n\nExcellent communicator who can translate lifecycle strategy into business impact for both technical and non-technical audiences.\n\nWhat success looks like\nARR Growth: Measurable revenue impact from lifecycle programs.\n\nBehavioral Conversion: Users taking the actions that matter, upgrading, adopting features, re-engaging, as a result of lifecycle touchpoints.\n\nProgram Quality: Well-architected, scalable programs that compound over time rather than requiring constant rebuilding.\n\nWhatmonday.com can offer you:\nJoin a customer-obsessed team where transparency and ownership are how we actually operate - not just things we put on a wall\n\nWork on a multi-product suite powered by advanced AI, where what you ship reaches hundreds of thousands of customers worldwide\n\nCompetitive salary, benefits, bonus potential, and equity eligibility for many roles - we believe people should share in our success\n\nGrow fast through a dedicated L&D team, AI workshops, bootcamps, and internal hackathons - the industry moves quick and so do we\n\nA collaborative, global culture backed by Employee Resource Groups and workplace teams across New York, Tel Aviv, London, Munich, Warsaw, Tokyo, Sydney, and more","description_format":"text","description_chars":5660,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"Israel","iso":"IL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Project & Work Management Software","Low-Code & No-Code Platforms"],"lifecycle":[{"event":"open","at":"2026-09-28T20:19:49Z"}],"visa":[],"liveness":{"score":61,"band":"ok","label":"Likely open","p_open":1,"p_active":0.808,"p_room":0.75,"age_days":30,"expected_fill_days":33,"reasons":["conf:0","velocity","win:late","comp:brand"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/monday-com-senior-lifecycle-marketing-manager","json_url":"https://alion.io/job/monday-com-senior-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-29T09:33:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14437,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2215},"rest":"https://alion.io/mcp/rest/get_company?id=2215"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmonday-com-senior-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmonday-com-senior-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmonday-com-senior-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/monday-com-senior-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmonday-com-senior-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1415017}},{"tool":"search_jobs","arguments":{"company":"monday.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1415017},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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