{"id":1137543,"url":"https://alion.io/job/monday-com-senior-marketing-automation-manager","title":"Senior Marketing Automation Manager","company":{"id":2215,"name":"monday.com","domain":"monday.com","url":"https://alion.io/company/monday-com","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Tel Aviv, Israel"],"countries":["IL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":106000,"max_usd":191000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":15},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Braze","optional":false},{"name":"LLM Guardrails","optional":false},{"name":"Monday.com","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-23T08:07:58Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T17:15:20Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"monday.com is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn’t just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you’re empowered to shape how organizations work and outpace their competition.\nWe are looking for a Senior Marketing Automation Manager to own and evolve the technology, architecture, and operating infrastructure behind Lifecycle Marketing atmonday.com.\nThis is a senior, hands-on individual contributor role at the intersection of lifecycle marketing, marketing technology, data, and AI. You will own how our lifecycle platforms are structured and scaled, while building the systems that enable teams acrossmonday.com to safely and independently execute campaigns, in-app experiences, and automated flows.\nA major part of the role will be helping us transform how lifecycle marketing gets built: migrating existing programs into our new platform and architecture, reducing manual execution, enabling self-service across the business, and developing increasingly AI-powered and agentic ways to create, QA, and launch campaigns at scale.\nYou won’t just operate the system. You’ll build the system that enables others to operate.\nWhat you’ll own\nPlatform architecture & operations\nOwn the architecture, governance, and health of our lifecycle marketing platforms, with Braze at the center.\n\nDefine scalable structures for campaigns, Canvases, audiences, events, attributes, templates, channels, permissions, and integrations.\n\nEstablish standards for QA, suppression logic, overlap management, sensitive accounts, regional requirements, and platform governance.\n\nOwn technical implementation and troubleshooting for complex lifecycle programs.\n\nPartner with Data and Engineering to ensure the right events, attributes, integrations, and behavioral signals are available for targeting, personalization, and automation.\n\nBusiness enablement & self-service\nBuild the operating model that enables teams acrossmonday.com to independently create and launch campaigns, in-app experiences, and automated flows.\n\nDevelop reusable templates, components, audience frameworks, workflows, and guardrails that make self-service fast and safe.\n\nDesign permissions, approval processes, QA mechanisms, and governance that balance autonomy with quality and control.\n\nCreate documentation, training, and enablement that allows partners to use the platform effectively without relying on Lifecycle for every execution.\n\nIdentify recurring requests and turn them into scalable capabilities rather than ongoing operational work.\n\nPlatform migration & transformation\nHelp lead the migration of existing lifecycle programs and automated flows from legacy platforms into our new lifecycle ecosystem.\n\nAssess existing flows and determine what should be migrated, redesigned, consolidated, automated, or retired rather than simply recreating everything as-is.\n\nEstablish migration standards and reusable patterns that accelerate the transition.\n\nEnsure continuity and measurement throughout migration while improving the underlying architecture as we move.\n\nPartner across Lifecycle, Marketing Operations, Data, Engineering, Growth, PMM, and other teams to manage dependencies and drive adoption of the new platform.\n\nAI & agentic campaign operations\nLead the evolution toward AI-powered and increasingly agentic campaign creation.\n\nIdentify where campaign creation, audience building, content assembly, QA, experimentation, and deployment can be automated.\n\nBuild workflows that reduce repetitive manual execution while maintaining appropriate human judgment and approval.\n\nEvaluate new AI and marketing technology capabilities and determine how they should fit into our lifecycle ecosystem.\n\nOperational excellence\nContinuously identify bottlenecks, capability gaps, and unnecessary manual work and drive solutions.\n\nBuild visibility into campaign activity and platform usage across teams.\n\nEstablish standards and best practices that allow the lifecycle ecosystem to scale without increasing operational complexity at the same rate.\n\nAct as a senior technical partner to Lifecycle and teams across the business, translating marketing needs into scalable platform solutions.\n\nWhat we’re looking for\n4+ years of experience in lifecycle marketing technology, CRM, marketing automation, or marketing operations, ideally within a high-growth SaaS or technology company.\n\nDeep hands-on experience with Braze or a comparable sophisticated customer engagement platform, with strong Braze experience highly preferred.\n\nExperience owning or significantly influencing marketing automation architecture, not only executing campaigns within an existing setup.\n\nExperience building self-service marketing capabilities that allow non-technical or distributed teams to execute within defined guardrails.\n\nExperience with platform migrations, large-scale flow or campaign migrations, or significant marketing technology transformations.\n\nStrong understanding of lifecycle orchestration, segmentation, personalization, experimentation, triggers, and cross-channel experiences.\n\nStrong technical fluency and comfort working with events, attributes, data structures, APIs, integrations, and permissions.\n\nExperience partnering directly with Data and Engineering.\n\nExperience designing scalable processes and automation that reduce manual campaign production.\n\nPractical experience applying AI or automation to marketing workflows is highly valuable.\n\nAbility to operate independently as a senior IC. Identifying problems, defining solutions, making decisions, and driving implementation without requiring detailed direction.\n\nExperience with Liquid, SQL, HTML/CSS, APIs, or similar technical capabilities is a strong advantage.\n\nWhat success looks like\nTeams acrossmonday.com can safely build and launch more of their own lifecycle experiences without creating operational bottlenecks.\n\nOur legacy flows have been thoughtfully migrated into a cleaner, more scalable architecture - not simply copied into a new platform.\n\nBraze and the broader lifecycle stack have clear architecture, governance, and reusable building blocks.\n\nCampaign creation becomes increasingly automated and agentic, with humans focused on strategy and judgment rather than repetitive execution.\n\nAnd as lifecycle activity grows acrossmonday.com, operational complexity doesn’t have to grow with it.","description_format":"text","description_chars":6545,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Israel","iso":"IL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Software"],"lifecycle":[{"event":"open","at":"2026-09-23T08:47:30Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":26,"reasons":["conf:1","win:early"],"computed_at":"2026-09-23T19:07:18Z"},"pay":null,"html_url":"https://alion.io/job/monday-com-senior-marketing-automation-manager","json_url":"https://alion.io/job/monday-com-senior-marketing-automation-manager.json","meta":{"generated_at":"2026-09-23T19:07:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}