{"id":3537799,"url":"https://alion.io/job/moneygram-performance-creative-lead","title":"Performance Creative Lead","company":{"id":58683,"name":"MoneyGram","domain":"moneygram.com","url":"https://alion.io/company/moneygram","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"A","score":100,"open_postings":15,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United Kingdom"],"countries":["GB"],"hiring_countries":["GB"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":78000,"max_usd":144000,"period":"year","method":"role_seniority_country_cell","sample_n":44},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-30T05:00:00Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-15T15:42:28Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"About the Role\nWe're looking for a Performance Creative Lead who speaks both craft and performance fluently and can build a team that's capable of doing the same. You'll be a player-coach: raise the bar, hire and develop strong talent, and still get into the work yourself. At MoneyGram, everyone is an IC.\nYou'll own the performance creative system: the strategy, team, testing frameworks and output that help us produce high-performing ads at scale across our global markets. We already produce a high volume of creative today. The next phase is about scaling that output with more intentionality: better systems, sharper creative strategy, stronger testing loops, better localisation and clear answers on which creative investments are driving more sign-ups at lower cost. Paid social will be your core focus, but your creative thinking will extend across our wider paid media channels.\nThis isn't a role where you'll just manage a team and review creative. You'll work closely with Growth Marketing to turn performance data into creative decisions, defining what gets tested, what gets improved and what gets scaled. Alongside Creative Operations, you'll make sure the team has the capacity and workflows to deliver great work at pace. AI will be central to how you work, both in the creative you produce and in building smarter, faster ways of working across the team.\nIf you bring the fire to raise the bar, think like a customer and aren't afraid to roll up your sleeves to get things done, you're our person!\nWhat success looks like within a year: A creative team producing winning ads: customer centric, on brand, compliant, channel-native and relentlessly tested. A growing library of creative intelligence, stronger team capability and measurable improvements in creative performance that contribute to reducing customer acquisition cost (CAC).\nHow You'll Make an Impact\nBuild a team that thinks. Hire, coach and develop strong creative talent. Set expectations, raise the bar and build a team that brings ideas, not just takes briefs.\nDecide what gets made. The concepts, hooks, scripts and formats the team creates. Challenge the obvious, push for better ideas and give feedback people can act on.\nFind the idea worth testing. Get close to the customer. Understand what makes people stop, pay attention and take action. Turn those insights into creative ideas that do more than look good.\nTest the creative. Hook against hook, purchase driver against purchase driver, format against format. Know what you're trying to learn and let the results decide what gets stopped, improved or scaled.\nFind out what converts. Work with Growth Marketing to understand what happens after the click. Turn creative performance data into decisions that help bring CAC down.\nSpread what wins. When something works in one market, get it into other markets, channels and languages fast. Know what travels, what needs adapting and when it's time for a new idea.\nMake the learnings stick. Build the tracking, tagging and creative libraries that make winning patterns easy to find, understand and repeat. Don't let good ideas or useful insights disappear after a test.\nStay in the work. Develop concepts, write hooks and scripts, make examples and step into production. Show the team what good looks like, not just what's wrong with the work.\nGet content finished. Work with Creative Operations to manage capacity, workflows and production priorities. Use in-house talent, contractors and external partners to get great work out at pace.\nPush the creative, protect the brand. Don't confuse more variations with better ideas. Make work that stands out, feels native to the channel and stays accurate, on brand and compliant.\nPut AI to work. Use it to explore ideas, create content, test new approaches and move faster. Help the team do the same, without losing creative judgement.\nWhat You'll Bring\n8+ years in creative. You've led creative teams, shaped creative strategy and made decisions that improved performance. Show us what changed under your leadership, creatively and commercially.\nA portfolio, not a résumé. Paid media creative you've owned, your own or a brand's. Bring the work, explain the thinking and tell us what the numbers did.\nIdeas worth testing. You've turned customer insights into concepts, hooks and messages with clear hypotheses behind them. Show us the ideas, what you tested, what you learned and how the results shaped what came next.\nA team you've led and developed. Direct people management, not just creative direction. You've hired, coached, managed performance and handled difficult conversations. Tell us who got better under you.\nA performance creative system you've built. Testing frameworks, creative analytics, tagging and workflows. Show us what you built, what you learned and how it changed the team's decisions and results. You know your CTR, CVR and CAC, and how creative influences them.\nContent you've made yourself. Concepts, hooks, scripts, statics, motion and video. You can still get into the work, not just give feedback on what others have made.\nCreative that works across markets. You understand different audiences, cultures and channels. You know which ideas travel, which need adapting and how to make creative feel relevant, not simply translated.\nProof you can deliver at scale. You've managed high-volume creative output without losing quality or control. You know how to move fast, make decisions and keep the work getting better.\nReal use of AI creative tools. You've made things with them, improved workflows and helped your team do the same. Show us what you've built.\nConviction backed by evidence. You have opinions, challenge assumptions and aren't afraid to push an idea. But you're not precious about being right. When the results tell you something different, you listen.\nClear thinking, clear communication. A brief a creator can follow, feedback a team can act on and a creative recommendation you can defend with both ideas and evidence.","description_format":"text","description_chars":5999,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Blockchain & Crypto","Internet Services","Money Transfer & Remittances"],"lifecycle":[{"event":"open","at":"2026-10-30T18:15:30Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-11-15T09:21:55+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.897,"p_room":0.9,"age_days":16,"expected_fill_days":35,"reasons":["conf:4","velocity","win:mid"],"computed_at":"2026-11-15T07:52:55Z"},"pay":null,"html_url":"https://alion.io/job/moneygram-performance-creative-lead","json_url":"https://alion.io/job/moneygram-performance-creative-lead.json","meta":{"generated_at":"2026-11-15T20:26:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14792,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58683},"rest":"https://alion.io/mcp/rest/get_company?id=58683"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmoneygram-performance-creative-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmoneygram-performance-creative-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmoneygram-performance-creative-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/moneygram-performance-creative-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmoneygram-performance-creative-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3537799}},{"tool":"search_jobs","arguments":{"company":"moneygram.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3537799},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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