{"id":4283970,"url":"https://alion.io/job/moneygram-sr-manager-performance-marketing","title":"Sr Manager, Performance Marketing","company":{"id":58683,"name":"MoneyGram","domain":"moneygram.com","url":"https://alion.io/company/moneygram","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"A","score":100,"open_postings":15,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["United States"],"countries":["US"],"hiring_countries":["US","GB"],"hiring_countries_total":2,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false}],"status":"live","first_seen_at":"2026-11-13T06:00:00Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-15T15:42:28Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"About the role \nAs part of our performance transformation, we're hiring a Senior Performance Marketer to lead creative strategy, testing and velocity, in close partnership with our creative team, across Universal App Campaigns (UAC) and Performance Max (PMax), alongside Google Ads and Apple Search Ads (ASA), for a portfolio of countries across Europe and further afield. This is a high-impact, hands-on role for a search marketer who lives in the details-someone who knows how to scale campaigns, drive efficient customer acquisition, and run high-velocity creative experiments across UAC and PMax. You'll own daily channel execution, manage complex budgets, build creative testing roadmaps, and scale programs like PMax. \nYou'll collaborate closely with the creative team, product, analytics, and regional growth teams to brief and build a steady pipeline of new creative assets and to ensure paid search plays a central role in our growth engine. This role is built for an all rounder, comfortable working hand in hand with creative partners and who's technical, data-driven, and always pushing for more efficient, scalable acquisition. We use AI extensively across media buying and creative to drive efficiency, and you'll help us take that further. If you've scaled ASA, UAC, or Google Search in fast-moving environments and are ready to build on a global stage-we'd love to talk. What you'll do\nOwn creative strategy, testing, and velocity across UAC and Performance Max (PMax), alongside Google Search and Apple Search Ads-for a portfolio of high-priority markets with real global scale.\nManage channel structure, targeting, bidding, and pacing-balancing growth with CAC efficiency and LTV payback.\nBuild and run a high-cadence creative testing program across UAC and PMax, working hand in hand with the creative team to brief and launch new concepts, formats, and asset variants every week, with clear hypotheses, success metrics, and fast scale-or-kill decisions-alongside keyword, bidding, ad copy, and landing page tests.\nTrack testing velocity and learning rate-tests launched, time to significance, win rate, and creative refresh cadence-and document and share learnings across markets.\nReport on performance and trends across UAC, PMax, and ASA-developing clear creative-level insights and making strategic recommendations to improve results.\nPrepare detailed quarterly plans and forecasts-backed by channel expertise, data, and a bias for testing.\nCollaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance.\nWork directly with platform reps (Google, Apple) to unlock beta access, resolve issues quickly, and stay on the cutting edge of campaign innovation.\nPartner with regional marketing teams to ensure your campaigns are aligned with local strategy, language, and customer insights.\nBring efficiency metrics to the center-owning CAC, CPAs, ROAS, and marginal return analysis to guide smarter spend decisions.\nUse AI tools to drive efficiency across media buying and creative-from bid and budget optimization to asset generation and variant testing-and share what works with the wider team.\nEmbed AI in your day-to-day management of campaigns to surface growth opportunities faster, and work with the creative team to use AI creative to scale asset production and testing.\nStay sharp on search trends-from match-type changes to creative requirements, app promotion updates, and new campaign types.\nWhat we're looking for\n5-8 years of hands-on experience in paid search, with deep expertise in Google Ads, ASA, and UAC. Hands-on experience running creative tests and scaling Performance Max is essential.\nProven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals.\nComfortable owning both strategy and execution-working with large budgets and fast feedback loops.\nDeep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization).\nAble to demonstrate hands on use of Ai to assist with day to day management of campaigns and uncover growth opportunities.\nStrong understanding of how to apply AI to increase creative velocity and quality - from concept generation to asset production and iteration - in partnership with the creative team.\nProven experience running high-velocity creative testing across UAC and PMax-building test plans, managing experiments, and iterating quickly based on creative and audience insights.\nCross-functional operator-experienced in working with analytics, product, creative, and regional marketing teams.\nStrong written and verbal communicator, with the ability to clearly share performance results, tradeoffs, and ideas.\nBased in the US or UK. Comfortable working independently across time zones.\nAmbitious and growth-minded-this is an IC role with the potential to grow into leadership.","description_format":"text","description_chars":4877,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Blockchain & Crypto","Internet Services","Money Transfer & Remittances"],"lifecycle":[{"event":"open","at":"2026-11-13T21:15:33Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 14 · green card filings: 4","filings_12m":14,"filings_prev_12m":15,"green_card_filings_12m":4,"median_offered_wage_usd":140278,"route":null,"cap_exempt":false,"checked_at":"2026-11-15T09:21:55+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":35,"reasons":["conf:4","velocity","win:early"],"computed_at":"2026-11-15T07:52:55Z"},"pay":null,"html_url":"https://alion.io/job/moneygram-sr-manager-performance-marketing","json_url":"https://alion.io/job/moneygram-sr-manager-performance-marketing.json","meta":{"generated_at":"2026-11-15T21:02:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15845,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58683},"rest":"https://alion.io/mcp/rest/get_company?id=58683"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmoneygram-sr-manager-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmoneygram-sr-manager-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmoneygram-sr-manager-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/moneygram-sr-manager-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmoneygram-sr-manager-performance-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4283970}},{"tool":"search_jobs","arguments":{"company":"moneygram.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4283970},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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