{"id":3240148,"url":"https://alion.io/job/motive-demand-generation-manager","title":"Demand Generation Manager","company":{"id":48142,"name":"Motive","domain":"motive.com","url":"https://alion.io/company/motive-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Canada"],"countries":["CA"],"hiring_countries":["CA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":61000,"max_usd":125000,"period":"year","method":"role_country_seniority_unknown","sample_n":652},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Domo","optional":true},{"name":"Power BI","optional":true}],"status":"live","first_seen_at":"2026-10-23T00:00:00Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-28T15:30:02Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Demand Generation Manager\nJob Description\nMotive is looking for a hands-on Demand Generation Manager to build and execute integrated marketing programs that increase market engagement, generate qualified leads and contribute to pipeline across our portfolio.\nReporting to the Director, Global Marketing, this role will turn go-to-market priorities into coordinated campaigns across digital, content, email, events, webinars, account-based marketing and sales activation.\nThe successful candidate will be both strategic and hands-on. They will be comfortable building campaigns directly in HubSpot, developing campaign briefs and content, working with agencies and internal teams and using data to continuously improve performance.\nThis is a portfolio-wide role requiring close collaboration with Sales, Product, Customer Success and external partners.\nDemand Generation and Campaigns\nDevelop and execute integrated demand generation campaigns across inbound, outbound and account-based channels. \nTranslate go-to-market priorities into clear campaign audiences, offers, messaging, content and calls to action. \nBuild and manage campaigns in HubSpot, including email, landing pages, forms, nurture programs and lead capture. \nWork closely with Sales to develop programs that support priority accounts, markets and opportunities. \nCreate nurture and follow-up programs that move prospects from initial engagement toward qualified sales conversations. \nTest and optimize messaging, offers, channels and campaign journeys to improve performance. \nWebsite and Digital Conversion\nHelp improve Motive.com as a demand generation channel by identifying opportunities to increase engagement and conversion. \nCreate and optimize campaign landing pages, forms and calls to action. \nWork with internal teams and agencies to improve product and solution journeys across the website. \nUse web and campaign performance data to identify conversion gaps and recommend improvements. \nContent and Customer Proof\nDevelop and adapt content to support each stage of the buyer journey. \nWork with Sales, Product and Customer Success to identify customer stories, proof points and measurable outcomes. \nDevelop case studies, testimonials, customer quotes and other evidence that can be used across campaigns, the website, events and sales programs. \nBrief and manage external content and creative partners where required. \nEvents and Webinars\nDevelop pre-event, during-event and post-event campaigns designed to increase engagement and generate qualified opportunities. \nSupport webinars and virtual events from campaign planning and promotion through follow-up and conversion. \nWork with Sales to identify priority accounts and contacts around key industry events. \nMeasure event and webinar performance based on engagement, leads, opportunities and pipeline contribution, \nMeasurement and Optimization\nOwn campaign performance reporting and maintain a clear demand generation scorecard. \nTrack metrics including engagement, qualified leads, conversion, opportunities and pipeline contribution. \nUse data to identify what is working, what needs improvement and where marketing investment should be adjusted. \nWork with Sales and Marketing Operations to improve lead qualification, routing and follow-up. \nManage demand generation budgets and agency spend against agreed priorities. \nSkills and Experience\n5+ years of B2B demand generation or integrated marketing experience, preferably within SaaS, enterprise software, telecom or another complex technology market. \nDemonstrated experience building and executing multi-channel demand generation campaigns. \nStrong working knowledge of HubSpot or a comparable marketing automation platform. \nExperience with account-based marketing and targeted enterprise campaigns. \nStrong understanding of digital marketing, email, landing pages, nurture programs and website conversion. \nExperience developing or briefing content across multiple stages of the buyer journey. \nExperience supporting B2B events, webinars or field marketing programs. \nComfortable working with CRM, campaign analytics and reporting tools. \nStrong written communication skills and the ability to simplify technical subject matter. \nExperience managing agencies or external marketing partners. \nComfortable working with Sales, Product and technical subject matter experts. \nPreferred Experience\nExperience marketing software or technology to communications service providers, broadband operators or mobile operators. \nExperience with HubSpot CMS. \nExperience with Power BI, Domo or comparable reporting tools. \nExperience developing customer case studies and advocacy programs. \nExperience working across long, complex enterprise sales cycles. \nWhat Success Looks Like\nIncreased qualified engagement and lead generation across priority campaigns. \nStronger conversion from marketing response to sales opportunity. \nImproved website and campaign conversion performance. \nMore consistent use of customer proof throughout Motive's marketing. \nMore effective event and webinar follow-up. \nClear visibility into which programs are contributing to pipeline. \nKey Competencies:\nExceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona. \nCreative with a keen eye for design \nConfident yet humble, curious learner who is always open to new ideas \nTeam player - ready to work across functions with people at all levels of the organization. \nSelf-Starter - able to set their own daily work tasks and deliver results without daily supervision. \nProactive, quick learner - Takes the initiative to reach out to others and learn new things. \nEnergetic and creative, with an exceptional attention to detail. \nTravel may be required as the role develops\nRemote: Ontario, Canada\nCompensation 80-95K\nMOTIVE gives equal opportunity in employment regardless of gender, gender identity, sexual orientation, marital status, race, nationality, religion, age, disability, political beliefs, or any other factor.\nBy answering to this job post, you consent the use of your data by MOTIVE, for as long as necessary. We conduct regular data-cleansing and updating exercises to make sure the information we have is relevant and accurate. 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