{"id":3913213,"url":"https://alion.io/job/motor-state-distributing-marketing-manager","title":"Marketing Manager","company":{"id":2804772,"name":"Motor State Distributing","domain":"motorstate.com","url":"https://alion.io/company/motorstate","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"UltiPro","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Mailchimp","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false},{"name":"Microsoft Office","optional":true}],"status":"live","first_seen_at":"2026-03-23T22:15:12Z","employer_posted_date":"2026-03-23","last_verified_at":"2026-11-11T05:53:54Z","board_verified":true,"closed_at":null,"days_open":232,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":232},"description":"Reports to: Vice President of Marketing\nPosition Summary:\nThe Marketing Manager is responsible for marketing functions and assisting with the development and implementation of strategies for Lane Automotive product lines and Motor State Distributing. This role works cross-functionally across the organization to achieve efficient, cost-effective objectives that drive sales, profit, growth, and alignment across our dealer and vendor network.\nSupervisory Responsibilities:\nThe position supervises others and requires accountability for direct reports.\nKey Responsibilities:\nAssist with planning, developing, and executing all Lane Automotive initiatives.\nDevelop and maintain a twelve-month calendar of all Marketing initiatives, including advertising, co-op, and social media for all Lane Automotive brands.\nParticipate in developing and maintaining Marketing and Sales goals.\nSecure and maintain relationships within the organization and with our industry partners.\nServe as the point of contact for all vendors and partners involved in marketing campaigns, including customers, suppliers, and media partners.\nReview industry trade publications and news outlets for competitive information, innovative/creative ad content, and technologies.\nCreate and monitor reports to measure performance.\nConduct market research to identify trends, customer needs, and growth opportunities.\nOversee all co-op advertising budgets to ensure profitability and deliverables that meet partner expectations.\nManage and execute paid and organic digital media campaigns/strategies, including social media, Pay Per Click (PPC), brand websites, email marketing, and Search Engine Optimization (SEO) initiatives to enhance awareness of Lane Automotive's family of brands, drive traffic, and establish a unique brand identity.\nCreate and maintain a digital media calendar in collaboration with the Creative Team.\nWork with internal and external teams to ensure media (photography, video, copy) is completed promptly and to a high standard.\nMonitor private brand websites by conducting regular SEO audits, recommending and implementing optimizations, and making timely website updates in coordination with internal and external teams.\nAnalyze and report on campaign performance, providing insights for future optimization.\nMonitor own work to ensure quality, apply feedback to improve performance, and identify opportunities to enhance and promote quality.\nAttend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.\nConduct employee performance evaluations, issue disciplinary action, and consistently enforce company policies as outlined in the employee handbook.\nDevelop and grow team (direct reports) by setting clear, achievable performance goals and offering actionable feedback to support Team Members' career growth and improve overall productivity. This role requires this leader to: Develop talent, not just manage tasks, creating a supportive and high performing environment. \nWork in a team environment.\nPromote and maintain a clean, safe work environment by adhering to procedures, policies, training, and regulations.\nEnsure established policies and procedures are followed.\nParticipate in continuous improvement project team activities.\nAssist with talent and workforce planning.\nOther duties as assigned.\nEducation/Experience/Qualifications:\nBachelor’s degree in marketing, communication, or a related field.\n5-7+ years of experience in marketing and/or sales experience with a working knowledge of the automotive aftermarket industry.\nDemonstrated leadership activity in similar roles or organizations.\nKnowledge of email marketing platforms such as Mailchimp, Constant Contact, or similar.\nExperience with digital media platforms, including Google Ads, Facebook Ads Manager, and YouTube Ads.\nExperience managing social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and YouTube.\nExperience in digital media and traditional media buying is a plus.\nExperience working with SEO management software/tools is a plus.\nExperience with project management tools\nSkills & Abilities:\nExcellent organization skills and detail-oriented with exceptional critical thinking, multi-tasking, and problem-solving abilities.\nExcellent time management.\nStrong quantitative and analytical skills.\nProficient with Microsoft Office Suite and other job-related equipment and software.\nAbility to communicate effectively (clear and concise) through writing, speaking, active listening, and presentation. Excellent verbal and written communication skills.\nAbility to read, analyze, and interpret data.\nAbility to work both independently, within a team, and cross-functionally with other departments/stakeholders.\nAbility to work with minimum supervision/guidance and must be self-directed.\nExcellent problem-solving skills and sound judgment.\nAbility to develop and foster business relationships.\nAbility to perceive, use, understand, manage, and handle emotions.\nAbility to understand own thoughts, feelings, and actions; and how they influence own behavior and impact others.\nWilling to participate in Company designated training.\nMust have knowledge of and comply with the policies and procedures contained in the company handbook.\nMust be able to maintain confidentiality.\nMust be able to practice safe work habits.\nPhysical Demands:\nThis office-type position requires sitting, standing, walking, stooping, kneeling, and using one's hands. It also requires operating basic office equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.\nWork Environment:\nEach coworker is accountable for their actions and is required to exercise good judgment in everything they do on behalf of Lane Automotive. Part of that responsibility includes understanding and living up to company values, standards, and policies, specifically our code of ethics and business conduct. Additionally, every coworker has the responsibility to ask questions when they are unsure of what those values, standards, and policies require and to act if they believe someone else is not acting consistently with those values, standards, and policies.\nThe information in this job description is intended to convey the key responsibilities and requirements. It is not an exhaustive list of the skills, efforts, duties, responsibilities, or working conditions associated with the opportunity. Responsibilities are subject to change.\nAt Lane Automotive, we recognize our ultimate success depends on our talented and dedicated workforce. We value the contribution each Team Member makes to our Vision “To deliver the best customer experience in every market we serve.” We expect Team Members to practice values in all decisions and lead the values by action and example.\nLane Automotive Values:\nIntegrity: Be genuine, always do what’s right even when no one is looking\nPassion: A strong feeling of excitement\nInnovation: Never satisfied with the status quo\nRespect: Consideration for everyone, in everything we do\nAccountability: Take ownership\nLane Automotive welcomes diversity. 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