{"id":1776225,"url":"https://alion.io/job/mous-performance-marketing-manager-pk","title":"Performance Marketing Manager - PK","company":{"id":2807849,"name":"Mous","domain":"mous.co","url":"https://alion.io/company/mous-co","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"B","score":83,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lahore, Pakistan"],"countries":["PK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Sheets","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Power BI","optional":false},{"name":"GA4","optional":true},{"name":"Shopify","optional":true}],"status":"live","first_seen_at":"2026-09-09T08:26:39Z","employer_posted_date":"2026-09-09","last_verified_at":"2026-10-23T09:44:19Z","board_verified":true,"closed_at":null,"days_open":44,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":44},"description":"About Mous\nWe are Mous. (Pronounced mouse, not moose.) People deserve tech and lifestyle products that are fit for purpose, perform as promised, and empower them to be their best. That’s why we’re building the go-to brand for products that genuinely deliver. \nFor over 10 years, we’ve pushed product performance to its limits, designing from first principles, validating through real-world testing, and investing millions in R&D. In parallel, we’ve built world-class in-house marketing capabilities, creating highly engaging, performance-led content that proves what our products can do and resonates with a passionate, fast-growing community around the brand. \nFrom throwing phones off dams to launching category-defining products, our ambition is simple: raise the standard of the industry and build one of the most effective consumer brands in the world. \nAbout the Role\nWe're looking for a Growth Marketing Manager to take ownership of paid media across three core channels for a fast-growing consumer brand. You won't just execute someone else's strategy - you'll shape how it's run.\nYou'll take over hands-on management of our Meta, Google (Search, PMax and Demand Gen) and Amazon accounts, with a direct line into growth strategy alongside our Senior Growth Marketing Manager and visibility across our UK, US, EU and rest-of-world markets. You'll own reporting across these channels, identify and implement optimisation opportunities, and turn performance data into clear recommendations senior stakeholders can act on.\nYou'll also step straight into people management, mentoring our Junior Growth Executive, with room to build a bigger team as we grow. There's real scope to shape how our paid media function develops, and a clear path into more senior responsibility.\nPlease note that this role will be situated at our office in Lahore (Upper Mall), working on-site from Monday-Thursday, with Friday being an optional WFH day. The normal working hours will be 10am - 7pm PKT.\nAbout You\nYou're the kind of marketer who gets as much of a thrill from a clean data set as a killer creative concept. Numbers are your language - you're fluent in ROAS, CPA, CVR, AOV and CAC, and you don't just report on performance, you use it to make sharp, commercially minded decisions.\nEndlessly curious, you take ownership fast, communicate with clarity, and stay calm when priorities shift across multiple live channels at once. You spot problems and opportunities before anyone has to ask.\nKey Responsibilities:\nOwn execution across Meta, Google (Search, PMax and Demand Gen) and Amazon: campaign builds, launches and day-to-day management\n\nPlan and deliver campaign activity for new product launches and sale events, working closely with the Senior Growth Marketing Manager on strategy and channel approach\n\nManage, mentor and train our Junior Growth Executive, with scope to grow the team further as we expand\n\nOwn reporting across these channels, tracking performance and communicating clear, actionable updates to senior stakeholders\n\nIdentify and implement optimisation opportunities across campaigns, audiences, bidding and creative\n\nSupport budget allocation and pacing across channels to hit ROAS targets as spend scales\n\nPlan and run A/B tests across ad creative, copy and landing pages, working closely with our Creative and Web/Ecom teams\n\nAnalyse key metrics (ROAS, CPA, CVR, AOV, CAC) and turn insight into action\n\nHow will success be measured?\nFull ownership of Meta, Google (Search, PMax, Demand Gen) and Amazon within your first quarter, with no dip in performance through the handover\n\nMentoring and managing the Junior Growth Executive\n\nA reporting cadence senior stakeholders can rely on\n\nOur Junior Growth Executive mentored to the point they're running day-to-day activity independently, freeing you up for more strategy and testing\n\nSkills and experience:\nHard skills:\n2-4 years' hands-on experience running paid media campaigns across Meta and Google (Search, PMax and Demand Gen); Amazon Advertising experience preferred but not essential\n\nProven experience building and optimising campaigns end to end\n\nStrong Excel/Google Sheets skills; Power BI or similar reporting tool experience is a plus\n\nExperience analysing performance metrics (ROAS, CPA, CVR, AOV, CAC) and turning them into clear recommendations\n\nSoft skills:\nA clear communicator who can flex between coaching a junior exec day-to-day and updating senior stakeholders with equal clarity\n\nComfortable taking ownership at pace\n\nAdaptable and resilient, able to manage performance across multiple markets at once, each with its own customer behaviour and currency\n\nSolutions-focused, and comfortable making decisions without being told to\n\nAmbitious and driven, motivated by the chance to build ownership and grow into more senior responsibility\n\nNice to have:\nAmazon Advertising experience\n\nShopify & GA4 experience\n\nPower BI or similar reporting tool experience\n\nPrior experience formally managing or mentoring someone junior\n\nBackground in a DTC, ecommerce/consumer tech brand, or an agency that specialises in DTC\n\nFamiliarity with A/B testing for creative or landing pages\n\nOur Offer \nWe operate a hybrid working model, spending four days a week in our Lahore office to maintain a collaborative, high-energy culture.\nWhy work at Mous?\nTravel Allowance: Monthly support for daily commuting and work-related travel.\n\nHealth Allowance: Monthly allowance for you and your dependents.\n\nLong-Term Rewards: One month of paid leave after 5 years’ service.\n\nCompetitive Pay: A strong starting salary aligned with your experience and impact.\n\nDynamic Culture: A collaborative, high-performance, data-driven environment where innovation thrives.\n\nGrowth & Development: Opportunities to learn, stretch, and grow through new challenges.\n\nProfessional Development: Training budget plus regular Mousterclasses to share expertise across teams.\n\nCharlie HR Perks: Access to exclusive perks and discounts via Charlie HR.\n\nGlobal Collaboration: Seamless remote collaboration with international teams, including weekly all-hands and virtual socials.\n\nOur Values \nGet Results - We take accountability, prioritise impact, and push standards higher. \nWork Together - We collaborate openly, challenge constructively, and learn from each other. \nEnjoy the Ride - We stay agile, embrace change, and enjoy building something special together. \nOur Commitment \nMous is an equal opportunity employer. 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