Business Analytics & Reporting Analyst II

Overview:

The Business Analytics & Reporting Analyst II plays a critical role in helping Commercial and Equipment Finance Marketing make data-driven decisions. This position is responsible for transforming marketing, customer, and sales data into actionable insights that improve decision-making, measure business impact, and support strategic growth initiatives. Working across Marketing, Sales, Technology, and Data teams, the analyst will develop reporting solutions, identify opportunities and trends, improve data integrity, and help establish a scalable analytics foundation that demonstrates the value and effectiveness of marketing investments.

Primary Responsibilities:

• Develop and produce marketing performance reports, dashboards, and visualizations using data from multiple sources to measure campaign effectiveness, customer engagement, lead generation, and business impact. Utilize advanced reporting skills including analysis of trends, historical performance, and key performance indicators.
• Create, maintain, and interpret dashboards and reporting that delivers actionable insights for marketing and business stakeholders. Deliver information in easy-to-understand formats utilizing dashboards, scorecards, and executive presentations.
• Analyze marketing, customer, and operational data to identify trends, opportunities, and risks. Translate findings into meaningful insights and recommendations that support business decision-making.
• Perform data validation, research, reconciliation, and quality reviews across multiple marketing, customer, and reporting platforms to ensure accurate and reliable reporting.
• Partner with Marketing, Technology, Data, and business stakeholders to ensure marketing and customer data is accurately integrated and available across marketing, customer, reporting, and analytical platforms
• Establish and maintain a regular cadence of reporting and insights to communicate the impact, effectiveness, and ROI of marketing initiatives
• Drive continuous improvement of existing processes, develop new processes or enhance existing processes where required including maintenance plans, procedural documentation and custom tools for automation. Identify resources that can be utilized to support business operations or improve existing business processes. Provide input and recommendations to management.
• Participate in the planning and implementation of new projects, programs, and plans to achieve short and long term business objectives.
• Support departmental audits, user certification and compliance testing.
• Take a lead role / participate in the planning, testing, and implementation of new projects, systems, products and regulatory changes impacting the team.
• Leverage Power BI and other business intelligence tools to develop, maintain, and enhance scalable reporting solutions, dashboards, and data visualizations.
• Assist with data integration, reporting, and technical troubleshooting activities by partnering with Marketing, Technology, Data teams, vendors, and other stakeholders to resolve issues and improve data accessibility and quality.
• Adhere to applicable compliance/operational risk controls in accordance with Company or regulatory standards and policies.
• Promote an environment that supports belonging and reflects the M&T Bank brand.
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

Experience and Education Required:

Bachelors and a minimum of 2 years related business line experience,

OR in lieu of a degree,

A combined minimum of 6 years higher education and/or work experience.

Experience and Education Preferred:

• Experience in marketing analytics or related analytical roles
• Experience developing dashboards, visualizations, and executive reporting using Power BI or similar business intelligence tools, with the ability to translate data into meaningful insights and recommendations for business stakeholders
• Experience working with marketing automation, CRM, and customer data platforms (e.g., Marketo, Salesforce, etc).
• Experience analyzing campaign performance, customer engagement metrics, and channel effectiveness
• Strong analytical, problem-solving, and data storytelling skills with the ability to present findings and recommendations to technical and non-technical audiences, including senior leadership and executive stakeholders
• Experience working with multiple data sources and performing data validation, reconciliation, and quality assurance
• Demonstrated ability to translate business requirements into reporting and analytics solutions
• Experience working in a cross-functional environment supporting marketing, sales, technology, and data teams

Location