{"id":1155903,"url":"https://alion.io/job/mt-bank-corporation-sponsorship-marketing-lead-connecticut","title":"Sponsorship Marketing Lead – Connecticut","company":{"id":4312,"name":"M&T Bank Corporation","domain":"mtb.com","url":"https://alion.io/company/mtb","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"B","score":83,"open_postings":61,"ghost_share":0,"stale_share":0.689,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Hartford, United States","Bridgeport, United States","United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":98500,"max":164100,"currency":"USD","period":"year","gross":null,"usd_annual":164100},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T21:31:27Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T00:48:04Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Position Overview:\nThe Sponsorship Marketing Lead is responsible for managing and activating M&T Bank's Connecticut sponsorship portfolio, with primary responsibility for the University of Connecticut partnership, Gampel Pavilion naming rights, Hartford Athletic, Quinnipiac University, and future Connecticut-based sponsorship investments. The role serves as the day-to-day relationship manager for key partners while ensuring sponsorship assets are executed effectively and aligned with brand, business, community, employee, and client engagement objectives.\nThis role is focused on partnership management, activation planning, execution, stakeholder coordination, and operational delivery. Individual contributor within the Brand Marketing team, this person has subject matter expertise pertaining to partnership and sponsorship marketing. While the position contributes to sponsorship recommendations and market insights, overall sponsorship strategy, portfolio decisions, budget governance, and enterprise planning remain the responsibility of Sponsorship Marketing leadership.\nPrimary Responsibilities:\nPartnership & Relationship Management\nServe as day-to-day relationship lead for Connecticut sponsorship partners, including UConn Athletics, UConn Gampel Pavilion naming rights, Hartford Athletic, Quinnipiac University, and other regional properties. \nManage partner communications, planning sessions, contract obligations, asset tracking, and annual review processes. \nEnsure sponsorship benefits are delivered accurately and fully utilized. \nSponsorship Activation & Execution\nDevelop and execute annual activation plans for Connecticut sponsorships. \nManage event logistics and on-site execution for sponsorship programs. \nEnsure all partnership assets are activated according to contractual agreements. \nCross-Functional Coordination\nPartner with brand and growth marketing, community markets, regional leadership, and communications to maximize sponsorship value. \nFacilitate internal planning meetings and stakeholder engagement related to Connecticut partnerships. \nCoordinate agency, vendor, and partner resources supporting sponsorship activation. \nUConn & Gampel Pavilion Leadership\nLead day-to-day management of the UConn relationship. \nCoordinate naming rights implementation activities across signage, communications, launch planning, experiences, and asset utilization. \nAct as primary liaison with UConn Athletics and university stakeholders. \nSupport long-term activation planning for the Gampel Pavilion partnership. \nPerformance Tracking & Reporting\nTrack sponsorship performance against established KPIs. \nMaintain sponsorship scorecards, asset utilization reports, activation recaps, and budget tracking. \nProvide recommendations to improve activation effectiveness and partner value. \nSupport renewal evaluations and annual business reviews. \nMarket Development\nMonitor the Connecticut sponsorship landscape and identify emerging opportunities.\nMaintain strong relationships with community, sports, education, and business organizations throughout Connecticut. \nProvide market insights and recommendations to Sponsorship Marketing leadership regarding future sponsorship opportunities. \nEducation & Experience Required:\nBachelor's Degree required. \n5-7 years of experience in sponsorships, sports marketing, partnership marketing, events, brand marketing, experiential marketing, or related discipline. \nExperience managing external partners, agencies, and stakeholder relationships. \nStrong project management and execution skills. \nAbility to manage multiple programs simultaneously. \nStrong communication, presentation, and organizational skills. \nExperience working across matrixed organizations and influencing stakeholders. \n#LI-RS1\nM&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $98,500.00 - $164,100.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.Location\nHartford, Connecticut, United States of America","description_format":"text","description_chars":4113,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Wealth Management"],"lifecycle":[{"event":"open","at":"2026-09-23T21:31:27Z"}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":33,"reasons":["conf:4","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":164100,"is_top_pay":false},"html_url":"https://alion.io/job/mt-bank-corporation-sponsorship-marketing-lead-connecticut","json_url":"https://alion.io/job/mt-bank-corporation-sponsorship-marketing-lead-connecticut.json","meta":{"generated_at":"2026-09-24T11:52:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}